Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveGet 10% back on your first £40,000 in branded sales
£25 (excl. VAT) per month + selling fees
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
See all incentives10% back on your first £40,000 in eligible branded sales, then 5% back through your first year until you reach £800,000 in eligible branded sales (up to £42,000 in bonus value)
£160 credit for Amazon Vine to help generate customer reviews
Up to a £750 credit to create Sponsored Products ads
£40 credit to create Amazon Vouchers
£80 in credits in inventory shipping fees for using the Amazon Partnered Carrier programme
Automatic enrolment in FBA New Selection, which provides free monthly storage, removals and returns processing for eligible new-to-FBA ASINs
More products priced at or below £20 will qualify for reduced FBA rates starting from January 5, 2026.
Updated referral fees for Home, Grocery, Pet and VMS categories will apply from January 5 across EU stores.
Find out everything you need to register, get answers to common questions and learn what to do after you’ve created an account.
Learn how to list your first product, manage inventory and ship with confidence — everything you need to make your first sale.
Discover how brand, logistics, pricing and promotional services can fuel your growth.
There are endless reasons to sell with Amazon. Here are just a few.
The Amazon brand can help you attract and reach more customers.
It takes a lot to run a business. That’s why we provide every Professional seller with a full toolkit for listing, pricing and promoting products. We also offer fulfilment options, advertising solutions, speciality programmes and much more.
We provide sellers of all sizes with a range of optional services at great value – services that are often only accessible to larger businesses. That includes Fulfilment by Amazon (FBA), Amazon Advertising and Amazon Lending.
“We’ve seen significantly higher sales of our Low-Price FBA rates products”
“Amazon offers services that allow us to reach our target audience specifically”
*A Professional selling account is £25/month + selling fees. Learn more
¹EU Small and Medium Enterprises Impact Report 2024
