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Hi all,

I’m hoping someone here can shed some light on an issue I’ve been struggling with.

I run a UK-based LTD company and earn well under the £85,000 VAT threshold. As such, I meet all VAT exemption requirements under UK law. However, despite this, the option to enable VAT-exempt auto receipts is not showing in my Amazon Seller Central account.

I’ve double-checked everything:

My account is correctly set up as a UK LTD.

My annual turnover is well below the VAT registration threshold.

I'm not VAT registered (nor am I required to be at this stage).

I'm not storing inventory outside the UK or doing anything that would trigger VAT obligations.

I’ve contacted Amazon support multiple times, but unfortunately, I’ve been getting vague or scripted responses that haven’t helped at all. They either redirect me to general VAT help pages or say they’ll “escalate,” with no follow-up or resolution.

Has anyone else run into this issue? Is there anything I might be missing in my Seller Central settings that could be blocking the VAT exemption option from appearing?

Any advice would be appreciated—this has been frustrating, and I’m just trying to stay compliant without registering unnecessarily.

Thanks in advance!

I don’t even know where to start. I’ve been selling on Amazon for a while, doing everything by the book. I offer real products, ship with FBA, maintain a clean account, and I treat every buyer with respect. But none of that mattered in the end.

A buyer named Janet Payne has been repeatedly purchasing the same item from my listing. Each time, she claims "performance or quality not adequate" — but never once returns the product, never files an A-to-Z, never goes through any official complaint route.

Instead, Amazon quietly refunds her. Every. Single. Time.

Here are just a few of her orders:

202-9518971-4398749

202-4264305-1225105

202-2093544-8173138

I submitted multiple cases to Seller Support, included full documentation, confirmed shipment, and BEGGED for help. Nothing. Janet got to keep the product and the money. Again.

Funny thing is, this janet doesnt even try to hide it, its the same profile, u can see 5 orders all refunded and they are ordering more and more. i cant cancel the order cz of fba. with fbm i dont get the buy box so i removed the listing completely....

Then it got worse.

Another buyer — Michelle Sadd — began doing the exact same thing. Same product. Same excuse. Same refund.

We called her number to try to sort things out… and who picked up the phone? The same voice as Janet Payne. She told us directly to stop selling this ASIN. This wasn’t just refund abuse anymore — it felt like harassment. Sabotage.

So what did I do? I refunded Michelle myself. Out of my own pocket. Because I didn’t know what else to do. I felt trapped.

And then... Amazon refunded Janet again. After everything. After all the evidence.

I asked for a refund reversal, for my ODR to be fixed, for help.

They said no.

They let her win.

They let me bleed.

And they don’t care.

I don’t know how a platform that preaches fairness and customer obsession can let abusive buyers run wild while hardworking sellers get trampled.

I’m writing this because I don’t want to be silent anymore. If this has happened to you — speak up.

If you know someone at Amazon who cares — show them this.

Because sellers like me are drowning in silence, and nobody is listening.

hello there

I open an amazon seller account and i start selling. I'm from Ireland and i send some items in FBA in UK. Because of that i receive an email mention i need to registered for vat because i used fba in UK . As i wasn't aware about that and i don't really want to sell on amazon anymore it's no point for me to register for vat, what i want now its to get my money from my account and close my amazon account. can anybody help me how i get my money back from my account and to finish with amazon for good

Are there any guaranteed ungated brands that will let me get started on my FBA journey? Everything I have submitted, even with the correct documentation has been rejected.

Thanks!

Hi all,

Just wanted to share my experience using Amazon Vine.

Basically, the reviewers are not competent and sometimes give reviews very negatively and the reviews are misleading.

Don't use vine programme, instead rely on reviews from your sales.

I have also logged with Amazon support..

Thanks,

JW

Hello fellow sellers and Amazon support,

I’m reaching out to share a critical issue that’s severely impacting my business and to ask if anyone has experienced a similar situation.

Until May 1st, I was holding the Buy Box on approximately 1500–1600 listings consistently. My account health was excellent — my Order Defect Rate (ODR) was around 0.69%, well below the 1% threshold. There were no performance notifications, no account health flags, and no significant customer complaints or policy violations.

However, on or around May 1st, my Buy Box eligibility dropped suddenly to 0 across all my listings. Since then, I’ve not been able to win the Buy Box on any product, even though I am currently the lowest-priced seller on hundreds of listings.

To clarify:

My account has never been suspended or warned.

My metrics remain within Amazon’s required thresholds.

I’ve contacted Seller Support, but the only explanation I received was that the issue might be related to my ODR, which clearly was not a problem when the loss occurred.

This abrupt change with no clear reason is not only frustrating but devastating for my business, as Buy Box visibility directly affects our sales.

I’m hoping someone from the community or Amazon's support can shed some light on:

Whether there might be a system bug or recent algorithm change affecting Buy Box allocation?

What additional steps I can take to recover my Buy Box eligibility?

Any help or shared experience would be greatly appreciated.

Best regards,

HI! We are trying to sell Lancome products as we see tens of sellers doing so. I applied to sell Lancome products with an Invoice from an european distributor, highly reputable, extremely easy to verify ( distributor, not the likes of Qogita ).

Of course, support rejected with the following : "We have reviewed the documentation that you provided and determined that you are not eligible to sell Lancôme products. We evaluated the information that you provided, but it did not pass our review.".

We have good metrics, hundreds of thousands of pounds in sales in the past year, good reviews, low return rate. I do not know how to win with these guys.

What the hell is going on? we ship DHL express and all our parcels are tracked with GPS .

Amazon keep telling customers there parcel is lost and they can claim a refund ?

This is starting to ~~~~ me off . I have full tracking and Photo,s of delivery plus GPS data

Still Amazon Are telling the customer to claim a refund?

All our parcels are over £100 in value and people are trying there luck.

This is costing me alot of time and effort .

Amazon what are you playing at?

Can someone please tag a mod in this post as this is beyond a Joke .

Thanks and kind regards

I've noticed a significant drop in my sales over the last few weeks and wanted to check if others are seeing a similar trend.

In our listings, pricing, Inventory is healthy and there are no active suppression or performance issues on the account. Despite this, sessions and conversions seem to be noticeably low. I haven't been able to get orders for the last couple of weeks, even though there is no problem with the prices, but the products are in full size box.

Is this due to recent category-specific trends or is it due to a broader seasonal lull? Because this is the first time I have encountered this situation.

Thank you!