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When and How to Use Pre-orders and Back-orders
by Seller_mIRnuhdx7l5sN

Hello Sellers,

Have you ever wondered about the differences between pre-orders and back-orders? Here's what you need to know:

Pre-orders allow you to accept orders for products that haven't been released yet, enabling customers to purchase in advance of the release date. This is particularly useful when you're launching new products and want to gauge interest or secure sales before the official release.

Back-orders are for existing products that are temporarily out of stock but will be available again when restocked. This option helps you maintain sales momentum even when inventory is depleted, allowing customers to place orders whilst waiting for your restock.

You can set up these options through Seller Central:

  • For pre-orders, specify the product's release date during listing creation
  • For back-orders, set a restock date for your out-of-stock items

Both options require shipping within 30 days and are not available for Fulfilment by Amazon products or Music, Video and DVD items.

For more details, please consult the relevant help page: List a pre-ordered or back-ordered product.

Have you used pre-orders or back-orders before? Share your experience in the comments!

Cheers, Ezra

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@Seller_Huz6FT08OxHAR@Seller_DNQGSsdC7DccM@Seller_gAhPNiLrkfTcr@Seller_TSXM2A5nxWSuH@Seller_hnDMgUKxMh1V4

Hello Amazon, for the Order 202-6919860-8419546

The Detail:

  • Buyer launched an A-Z Claim, and it's auto-granted, Amazon deducted the amount and counted to our ODR.
  • We contacted the customer, and he closed the claim. The claim status is closed, and it didn't influence the ODR. (We have a screenshot for this)
  • 7 hours later, this claim is still granted and count to our ODR.

It's incorrect and this claim shouldn't count to our ODR again, since it's already closed.

It would be great if a mod could assist me in escalating internally.

Wish you have a nice day ;)

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CRITICAL - Entire shipment marked as Defective
by Seller_9ICDkWgtOsePN

Hi,

I sent in a shipment: FBA15K8J4M0Q, and all units have been marked as defective, with no reasoning. I contacted seller support, Case ID: 11067408282, and received a generic answer explaining the reasons it may have been received as defective stock. I personally checked this stock before it shipped and it meets all the requirements that Amazon mentioned.

Amazon aren’t telling me what specifically is wrong with the stock. I strongly believe this is an error on Amazons side, but I’m not getting the support or answers I need. This is the second shipment it’s happened with, and after reading the forums, other sellers have experienced a similar issue. Can someone please advise as this is a massive issue for my company.

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Brand approval to sell used books
by Seller_JuXmiUuCR8FoI

Hello

I have a problem listing a used copy of 'The Gonzo Papers Anthology' by Hunter S Thompson because I need brand approval from the publishers Picador. This seems unlikely because I have been able to list other Picador titles without such approval required. I have listed it on Ebay without any such nonsense-any thoughts please,

Thank you

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SAFE T Claim Denied
by Seller_SMYAGQlF3MCeQ

Hi,

The customer returned the product via Royal Mail (Tracking ID: QY447965817GB).

The parcel never returned to me and is struck with Royal Mail from 25 March 2025. Amazon refunded the customer as well without confirming the delivery status.

Please see attached Images for Courier proof and SAFE-T Claim ID: 55875-15590-0464161

I want my funds back.

@Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_mIRnuhdx7l5sN @Seller_TSXM2A5nxWSuH @Seller_hnDMgUKxMh1V4

@Seller_Huz6FT08OxHAR

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Would you like to automate refunds?
by Seller_540qgZMXuuXdD

I've just had to refund a customer as an item wasn't received. A legitimate INR, so of course I issued a refund ASAP and apologised. But something concerning happened. There was a pop-up asking me if I'd like to automate FBM refunds in future.

I accidentally dismissed it before I could give feedback. But Amazon, NO! I do not want to automate FBM refunds. Scammers and chancers have become so problematic that last week I was forced to create a spreadsheet to track them all.

Automated refunds would have cost me around £200 in the last week and a half. By being able to challenge customers by showing them the tracking data, the loss is much less. Not zero, but small enough to swallow, albeit grudgingly.

Since I started the spreadsheet (around two weeks ago), I've had 30 INR claims. And after doing the maths, at least 86.6% are fraudulent.

@Seller_Huz6FT08OxHAR @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_XUNeUuvrQDpgP Please feed the above back.

FOR THOSE OF YOU WHO HAVE TAKEN AMAZON TO SMALL CLAIMS:

Do you think I could tot up all the A-Zs wrongly granted and stick them in a single claim? Individual order losses are typically £5 - £20, but over a year, they can add up to thousands.

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My account has been deactivated need help
by Seller_F9SZwj2hzDygQ

Hello

Dear Support Team

I hope this message finds you well.

I am writing to formally raise a concern regarding the status of my account, which has remained inactive for the past two weeks despite multiple assurances from your support team.

I have contacted several customer service representatives, all of whom have informed me that the verification processes for my account were successfully completed. I was consistently told that my account would be reactivated within a maximum of 72 hours. However, as of today, no progress has been made, and my account remains inaccessible.

I received this email 5 times

Your information is verified – Start selling on Amazon now

While each representative has assured me that there are no issues with my account and that it will be activated shortly, I must express that I am losing confidence in these responses due to the ongoing delay.

Therefore, I kindly request that a detailed and thorough investigation be conducted into this matter. I would greatly appreciate any assistance you can provide in ensuring that this issue is resolved as soon as possible.

Thank you in advance for your attention to this matter. I look forward to your prompt response.

@Seller_z3k8APxGfbQEK@Seller_DNQGSsdC7DccM@Seller_fgtTzyHQfOM1x @Seller_Huz6FT08OxHAR

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FBA item help
by Seller_ORsZaXmEL5DxA

Hi. I sent in items that I had labelled but forgot to add to inventory in one of my box shipments that I sent in.

Ive asked associates 3 times for help, but still can't get it solved. The box it was sent in is recieved in full and they have confirmed the ASIN (item/s) recieved

They said to check inbound performance, but nothing there.

What is the best way to solve this?

I thought they could either add to inventory (all already labelled) and add any fees, or at least return them

Any help, and the correct steps appreciated.

Thanks,

Nate.

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Hello,

I am extremely frustrated and disappointed with the ongoing issue regarding my UK Amazon seller account.

My account was deactivated due to a VAT verification requirement. I have since completed the VAT Establishment verification and received confirmation via a performance notification that I am approved to sell on Amazon again. I was also told by Account Health Support that my account would be reactivated within 24 hours.

Despite all this, my account remains deactivated. I have submitted all the requested documents multiple times — including a utility bill, bank statement, and confirmation of my operational address. I have even escalated this matter by emailing managingdirector@amazon.co.uk, yet there has been no meaningful resolution.

To make things even more confusing, my USA seller account is operating without any issues, which makes it difficult to understand why my UK account is still restricted — especially when the very issue it was deactivated for (VAT) has already been resolved.

This has been ongoing since 26th March. It is now well over a month and this situation is completely unacceptable. My inventory is stranded, and my business is suffering as a result.

I am requesting immediate support and escalation to reinstate my account.

(I would like to clarify that this is a seperate issue from my other post as my other post was VAT related, this is for my account still being deactivated despite VAT verification being approved).

@Seller_DNQGSsdC7DccM @Seller_Huz6FT08OxHAR @Seller_XUNeUuvrQDpgP @Seller_mIRnuhdx7l5sN @Seller_TSXM2A5nxWSuH @Seller_j9Bd91CW3ZVpr @Seller_gAhPNiLrkfTcr @Seller_hnDMgUKxMh1V4

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Label print orientation 4x 6
by Seller_AJVL4eyKUPo5h

how i set my label size to a 4 x 6

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6 replies
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No help from Amazon about Reactivating account
by Seller_NBfemeDFuCiL9

Hi, I have a yellow Reactivate your account” button in performance dashboard that takes me to my business information page. At the top of this page there is a green banner and tick which says Verification Completed Successfully. (my account is still deactivated at this point )So I have no idea what is wrong or what I need to do to correct this? i have tried email to seller central help but all i get is a generic response

Hello,

This email address is not the correct channel to submit an appeal. Please follow the instructions below to resubmit your appeal to the correct channel.

If you are appealing an action taken on your account, please submit your appeal by clicking the “Reactivate your account” button in Account Health (https://sellercentral.amazon.com/performance/dashboard). If you want to submit additional information, click on the “View appeal” button and submit additional information as requested.

So I do not see a “View appeal” button anywhere so I cant do anything i am stuck in a loop!!!!!

I have also emailed kyc (daily) but get no response from them!!!!! I need help as this has benn ongoing for about 2 weeks now.

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1 reply
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