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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

2 votes
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Hello,

We are brand registered and have trademark in the UK and USA since 2014.

Someone has trademarked our brand name with the exact same classes just last week.

They have filed a infringement notice and Amazon has suspended all of our listings.

I will be contacting a trademark lawyer to cancel this illegal trademark.

Is there anything i can do in the meantime and to stop Amazon destroying our products if evidence is not provided within 60 days?

Any advice would be greatly appreciated.

Thanks

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6 replies
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你们好!@Seller_mIRnuhdx7l5sN@Seller_XUNeUuvrQDpgP@Seller_Udi0JNbTrsmUV@Seller_hnDMgUKxMh1V4

我的英国站的产品一个符合亚马逊规则的多功能刀具,突然被标记了一个“rp_3p_offer”,并且转为了不可售状态,请问我应该怎么处理呢?,该产品为多功能螺丝刀工具,目前尚未有任何销售记录。但货物已经到仓了。我需要知道此商品违反了什么政策,导致其被下架,并且无法申请批准。

我就这个问题多次咨询客服,多次重新上传链接,但是没有效果。我不知道该怎么办了。这个是案例编号:11218749192

我希望你能帮我解决这个问题。期待您的回复!

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Product recall Jolly Rancher Hard Candy
by Seller_22OoXWKuckv6R

Looking at my account several thousand £ has been given in refunds for products sold up to 18 months ago. When it was released that mineral oil was contained in the ingredients of some Jolly Rancher candy i immediately withdrew the stock units.

Under the Consumer Rights Act 2015, if a product is faulty, you have the right to a full refund within the first 30 days of purchase.

After 30 days:

If the issue is discovered after 30 days, but within the first six months, you are entitled to a repair or replacement, and if that is unsuccessful, a full refund.

Perishable goods:

For perishable goods, the 30-day limit may be shorter and based on how long the item would reasonably be expected to last.

Has anyone else found them in this same position... with perishable items

1 vote
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6 replies
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Help with Account Reactivation Needed urgently :)
by Seller_9QbzQgi1RSOmY

Hi everyone, I’m reaching out to the community (and hopefully to Amazon staff) for help.

My account was deactivated due to inauthentic product complaint for an ASIN. I’ve now submitted five or six separate appeals, each time with everything Amazon asked for (I even confirmed this on the phone!!):

Invoices dated within 365 days from verified, VAT-registered UK Supplier names and VAT numbers, addresses, phone numbers, websites – and clearly showing how my inventory matched sales.

A detailed Plan of Action, including root cause, corrective, and preventive steps I’ve also confirmed: My Account Health Rating was 200 at the time of suspension, and still is. I have even tried saying that it was my fault and they didn't accept it, even though I know it was a legit product :(

Order Defect Rate is 0%, and Invoice Defect Rate is 0% I have zero safety/IP/condition complaints. Despite all this, every appeal has been rejected with vague responses saying I didn’t provide enough information.

I’ve followed the help docs, read countless threads here, and I’m honestly out of options. I'm confident everything I submitted meets the requirements. If anyone has any advice, or if you’ve faced something similar and got it resolved — I would really appreciate your input. This is a matter of urgency and my entire lifestyle is at stake.

Thanks so much to anybody who reaches out!

If you know of any helpful Amazon mods in the forum please tag them below!

@Seller_Huz6FT08OxHAR@Seller_fgtTzyHQfOM1x@Seller_gAhPNiLrkfTcr@Seller_iTgjdgiRqiPsn@Seller_TSXM2A5nxWSuH

0 votes
0 votes
4 views
0 replies
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A-z scams
by Seller_QWWKBrsPchf3F

hi all, what do we do about customers that take the Mickey?

Customer stated parcel was not delivered. About £50 worth

Customer opened an a-z and was refunded.

Upon checking the tracking the parcel has been delivered.

I appeal the a-z and send proof of tracking and amazon denied the case.

What on earth is wrong with them? How hard is it to check the tracking which was provided on the order and on the appeal.

Any help appreciated

9 votes
0 votes
479 views
27 replies
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Global selling issues
by Seller_KgDc9IVAfvEoG

Hi,

I have signed up for a seller account and started selling on Amazon US. However, I also want to sell my products in the UAE market. Despite multiple attempts, the system automatically redirects me to Amazon UK whenever I try to access Amazon.ae. No matter what action I take, the issue persists.

Could you please assist me in resolving this?

Thank you.

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As of the last 3 days all of my sales have become "deferred transactions" with a "Delivery Date Policy" as the reason.

Am I correct in understanding that the moment they are "released" (which seems to be about 14 days from purchase), I will be able to withdraw them? So this is just the DD+7 thing?

My sales have not gone into "deferred" up until now, but I was able to withdraw them after roughly 14 days anyway, so is this just a change of format, with the same result?

Thanks!

0 votes
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3 replies
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无法联系账户状况团队
by Seller_xoyE84E3TI5Ol

为什么拨通了亚马逊账户团队的电话,显示已接通,但是实际上没有收到对方来电啊,我们的店铺被人恶意投诉了,提交了申诉资料一直没有回应,三天之内还没恢复要被关店了,气死了!!!

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Hoping we can get some help here, we’ve made many cases on SS but the majority are not understanding the situation and we are losing thousands per month which will only increase if this is not sorted soon. We are currently 6 months in regarding the issue without a resolution.

The issue:

Amazon automatically and suddenly after 1 years of selling decided to change the visibility of our Brand and ASINs (not sure how, maybe browse node?), which in turn has made our listing unsearchable for all organic keywords. (not indexed)

We are only currently searchable by Amazon ads / searching our ASIN directly / searching for long tail low volume phrases / searching our brand name. Everything else, we have completely lost rank for.

I have provided evidence of this attached to case ID: 11204681412, for our main high volume keywords our ASIN used to have around 2.5% share of the impressions (we were consistntly top 10 on the first page organically) but 6 months ago this has fallen to 0%. Since then our organic rank has disappeared completely with our ASIN not being able to be found on any of the pages for the same keywords (hence 0% asin impression share).

We can also tell we have lost rank because our sales have gone from 40+ per day to 1-2 (which the ads are contributing to, as these still seem to work)

I have also tried to manually do an upload file to try to change the browse nodes, but this has not worked. The browse nodes were fine for 1+ years and are still correctly asigned in the backend of my listing.

Seller support say the listing is active, the asins in question are not flagged as adult products and the search feature is working as it should before proceeding to send me listing optimisation articles all of which I have read.

I am running out of options, therefore decided to put out this post to see if an Amazon admin or anyone on the forum can help us solve this. We are generating no organic sales, and losing all our rank to competitors which we spent 1.5 years gaining.

Thanks for taking the time to read this!

1 vote
0 votes
715 views
11 replies
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ACCOUNT DEACTIVATION FOR 2 WEEKS.
by Seller_uaKXp86bffWF0

discussion.I need help, I was hit by section 3 counterfeit claims and have been going back and forth with amazon for the past 2 weeks. They have refused my invoices,and brand authorisation letter and I keep getting the generic messages. I am tired and frustrated at this point.

I have even sent bank transactions relating to the invoices. I don't know what more to do. I speak to the account health specialists and they are as confused as I am and keep telling me same thing.

0 votes
0 votes
3 views
0 replies
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