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Welcome Sellers!

Join our Ask Amazon event to share and discuss strategies for improving your On Time Delivery Rate (OTDR) and Glance View Speed (GVS) metrics within the Seller Fulfilled Prime (SFP) program.

❔ What are OTDR and GVS?

On Time Delivery Rate (OTDR):The percentage of orders delivered to customers by the promised delivery date.

Speed report - Glance View Speed (GVS):The speed at which order details are available for customer review post-purchase.

📎 Discussion Topics:

What actions You’re Taking: Share the steps you’re implementing to enhance your OTDR and GVS metrics.

How can Amazon Support: What assistance would you like to receive from Amazon to help you meet these critical performance metrics?

📝 How to Participate:

  1. Start posting your questions and feedback now in this thread
  2. Our Partner Team will respond to all questions on 30 July
  3. Can't make it on the day? No worries - post your questions and feedback in advance!

This thread will be open from today to We encourage you to post your questions and insights. Our team will monitor the discussion, engage with your queries, and provide answers.

Note: This event is for general questions. We cannot provide advice or feedback on individual cases.

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Obtaining brand approval
by Seller_TWLcp7w7MXKLz
Amazon replied

Is there a way to get a proper human response when submitting an application for brand approval? We have purchased product directly from the brand owner and have provided Amazon with the invoice as requested. I have gone through it with a fine tooth comb to ensure every piece of requested information is there and correct.

However the only response I get from Amazon is

"We have reviewed the documentation that you provided and determined that you are not eligible to sell [BRAND] products. We evaluated the information that you provided, but it did not pass our review."

No matter how many times I ask, no-one in Amazon will actually tell me what is missing or what did not pass the review. I just get the same canned response back every time.

I've also provided a signed authorisation letter directly from the brand owner and they continue to reject it without explanation.

Case IDs:

11337570122

11331057422

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4 replies
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Help finishing setting up seller account & FBA
by Seller_B1yybFMAujaMk

Hi there,

Hoping someone can help me - we are in the process of setting up a seller account / FBA account - and all was going well till the expert from Amazon disappeared. We think he might have left, and doesn't work at Amazon any longer.

We need some final assistance on how to use seller central and then we are good to go.

Is there anyone who can help us?

Thank you in advance!

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Hello, @Seller_XUNeUuvrQDpgP

I really need your help/advice urgently.

Overnight, without any warning or notice, from the 22nd of July, I have had a major problem with my Amazon account: I have lost all BuyBox/Featured Offers for my listings.

I opened several listings with no success, but after chatting with Amazon support, they confirmed it: ‘As of now, your account is not eligible for BuyBox’.

Despite opening multiple cases, I have yet to receive any feedback or resolution on this matter. These cases show that my shop is performing satisfactorily and I have thoroughly reviewed my shop multiple times to ensure that all guidelines are met. In addition, I would like to mention that all of my products are fulfilled by Amazon (FBA), which meets the necessary requirements to obtain a buybox.

However, as to why this is happening and what I need to do to fix the problem, the answer I get is to wait. The problem is that I am losing money every day because nothing is selling, yet I have to pay for business costs and order new products.

This is the asin I am having problems with:

B0FHKTS531

and given that it appears to be an Amazon-side problem. Therefore I am requesting your urgent assistance.

I have already emailed the Managing Director about this, but have not yet received a reply.

Can I somehow reach the team responsible to check my account and restore the Featured Offers in my account as soon as possible?

Thank you for your prompt attention to this urgent matter.

@Seller_XUNeUuvrQDpgP

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3 replies
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No Access to Client Advertising Account
by Seller_3D3QvWtTAN2fS

Hi,

We migrated to SPP and have since lost all access to the advertising console, despite all permission in both SPP and Seller Central being correctly set up.

It has been over 2 weeks now, and we have not been able to manage the spend.

This is a MAJOR issue and we need to get access ASAP.

SPP have not responded in over a week to our multiple cases.

Please can someone advise on how we can regain access.

Last communication from SPP was as follows.

"This is not done one by one manually. I mean to say our technical team runs a query and that creates connection to ads console where you got approval from sellers. So, requesting you to please wait for few days, you will get the access."

This was 7 days ago, a week after we originally lost access.

We have access to every other area of seller central, meaning this is solely an advertising console issue due to the SPP connection.

Urgent Support is needed.

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I urgently need your help
by Seller_NLYbG3zMkttKE
Amazon replied

Hello, @Seller_XUNeUuvrQDpgP

I really need your help/advice urgently.

Overnight, without any warning or notice, from the 22nd of July, I have had a major problem with my Amazon account: I have lost all BuyBox/Featured Offers for my listings.

I opened several listings with no success, but after chatting with Amazon support, they confirmed it: ‘As of now, your account is not eligible for BuyBox’.

Despite opening multiple cases, I have yet to receive any feedback or resolution on this matter. These cases show that my shop is performing satisfactorily and I have thoroughly reviewed my shop multiple times to ensure that all guidelines are met. In addition, I would like to mention that all of my products are fulfilled by Amazon (FBA), which meets the necessary requirements to obtain a buybox.

However, as to why this is happening and what I need to do to fix the problem, the answer I get is to wait. The problem is that I am losing money every day because nothing is selling, yet I have to pay for business costs and order new products.

This is the asin I am having problems with:

B0FHKTS531

and given that it appears to be an Amazon-side problem. Therefore I am requesting your urgent assistance.

I have already emailed the Managing Director about this, but have not yet received a reply.

Can I somehow reach the team responsible to check my account and restore the Featured Offers in my account as soon as possible?

Thank you for your prompt attention to this urgent matter.

@Seller_XUNeUuvrQDpgP

0 votes
0 votes
11 views
1 reply
Latest activity
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Lost Buy Box (Featured Offer)
by Seller_NLYbG3zMkttKE

Hello @Seller_XUNeUuvrQDpgP

I tried posting in the megathread regarding this but it's locked.

Our account has lost all buy boxes for no apparent reason. Our account has all healthy metrics and we have received no performance notification as to why we lost the ability for featured offer.

As is evident on the forums, this is an issue affecting numerous sellers.

Some examples of asin's that we have lost the buy box for, despite being the best price/delivery or the only seller priced below the competitive price are:

B0DMVM79ZV

B0F83HXBZV

B0DXDSHP9F

B0DKXD42XQ

B0DSW5D9KF

B0DLF3PPPY

B0DWSCWGV2

B0DZ649SRQ

B0DJW2LTXK

B0DWSGTXDP

B0DZXM67FG

Please can you raise this with the relevant team so that our buy box eligibility can be restored?

Many thanks,

YS_Labs

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0 votes
5 views
1 reply
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Why are my items not selling.
by Seller_alPOeO5cKxVty

Ive recently oped up my Amazon seller account and added my first items but nothing has sold in 4 months ? How do i know ive done everything correctly as there is no support phone number. Am i just wasting money paying fees every month?

0 votes
0 votes
12 views
3 replies
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Hi everyone,

We opened a case (CaseID: 11325858282) regarding a 1-star feedback left on order 202-7203731-0803535, but unfortunately, the feedback was not removed.

The customer left negative feedback simply because UPS redirected the package to an Access Point after a failed delivery attempt on July 18. We immediately contacted UPS and requested a redelivery, but the customer — citing personal limitations — refused to collect the parcel and insisted on a refund, which we processed promptly.

Despite our proactive and polite communication throughout, the customer unfairly blamed us for an issue clearly caused by the carrier. The comment is emotional and unrelated to the product or our service.

We believe this feedback violates Amazon’s policy and kindly ask moderators to review the case for possible removal.

Thanks in advance for your support.

@Seller_Huz6FT08OxHAR @Seller_z3k8APxGfbQEK @Seller_j9Bd91CW3ZVpr 🙏🏼

Best regards.

1 vote
0 votes
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1 reply
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Paid for Seller support
by Seller_nKc43Zf9nrnUu

There is a huge industry that claims to get your Amazon account fully working again, at a cost which varies from $97 to $1,000 and more.

They all have the same modus operandi. They send you a series of templates for you to fill in and send to Amazon's Seattle headquarters, where it wil be ignored.

So they send you another template and that too is ignored, although they say their "specialist team" have had an answer but they cannot show you for security reasons.

They say wait another few days and you should be full re-instated. This never happens, and before you know it 6 months has gone by, and you realised you have beem scammed.

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0 votes
340 views
3 replies
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Lost Buy Box without any reason .(No Price Change)
by Seller_k30YWsQiqkgzb

please any mod can help in this matter. Mega buy box thread is locked now . should we continue on this one .

@Seller_gAhPNiLrkfTcr@Seller_XUNeUuvrQDpgP @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_XUNeUuvrQDpgP @Seller_j9Bd91CW3ZVpr @Seller_fgtTzyHQfOM1x @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4

This product has been selling steadily, it's exclusively mine (private label), and no one else is listing against it. We’ve maintained the same price, same fulfillment (FBM), and overall customer metrics have been solid — yet, we’ve suddenly lost the Buy Box. SELLING THESE PRODUCTS FOR MANY MONTHS WITHOUT CHANGING PRICE

The offer is still live, and we’re still getting some traffic, but we’ve noticed a significant dip in sales since the Buy Box disappeared. We haven’t changed anything obvious on our side, and as far as I can tell, there are no alerts or policy violations on the listing.

The following asin's are

B0B51NYZF3

B0DCZRY2KJ

B0CTCV1V2J

B0CYLWF4Z6

B0CYLWD6D2

B0979HN8L5

B0CTCP13WJ

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0 votes
5 views
1 reply
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