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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Amazon don't need new Sellers
by Seller_4GRSB4kKaZ1ZT

I created my amazon account 3 week ago, when everything had done, I received a notification that my account has been deactivated for verification. I have completed all my verification through video call and provided all the information they required. After some hours I received a mail that my account was involved in fraud or deception so my account will not be activated. Ohh come on i didn't listed any thing or sell any item so how i was involved in fraud. I appealed amazon but they didn't help me, instead of it they send me that same email again. Useless.

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Seller refund
by Seller_PV4J6jJxA3nTD

discussion.

Hi I am looking for some advise please as we all know talking to seller support requires some sort of secret code that you need to be in the magic circle to understand. I have 3 returns on the same asin- no problems with that although that was around 3 weeks ago. I cannot see the returned reason on any report and status shows in transit which I assume means the buyer is still yet to send it back. What I cant understand is why I cant see any returned reason or even confirm if the seller is sending It back items are £45 each so I assume amazon has asked for them to send it back? What happens now do I just wait until the 45 days passed and will either amazon refund me or do they do back in my inventory if sellable? Am I missing an easy way to see all this as my returns report shows nothing but the seller reimbursement portal does! Thanks in advance

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Hello everyone,

I need some guidance and support from experienced sellers.

Our Amazon UK account was deactivated due to an inauthenticity complaint from a customer. We sell only genuine products purchased from verified suppliers, and we’ve taken this situation very seriously.

So far, we have submitted 6 detailed appeals, including:

Authentic invoices from our supplier

Clear product images and packaging details

Verified supplier contact information

A thorough Plan of Action explaining the root cause, corrective steps, and preventive measures

Unfortunately, all appeals have been rejected without clear explanation. We're stuck and unsure what else Amazon expects, despite being fully transparent and compliant.

Has anyone faced a similar challenge and found a way through it? Any advice would really help at this stage.

Thanks in advance for your support.

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HI, I have noticed the Best selling rankings have disappered from a lot of products on the product listign page, we use this to monitor performance, Has anyone else noticed this.

Thanks

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Inaccurate Pricing Information
by Seller_tJojjzGVVZBCu

Hi, I have an issue with this were I have had 5 listings now removed for inaccurate pricing information. The prices I have offered are fair prices similar to other sites like ebay. I was the cheapest on the market and for some reason other sellers are still selling the items at an even higher amount some even the double the price

@Seller_DNQGSsdC7DccM@Seller_XUNeUuvrQDpgP

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Hello everyone!

I need all the help I can get, to resolve a situation....

I have been sold on Amazon over 10 years however all my EU accounts were deactivated in 2017. I have not actively used any of my seller accounts since 2017.

Fast Forward to nowerdays I'm starting a small business and thought of reformulating and changing the image of my seller's account and would like to restore it to sell on Amazon Handmade (item's entirely diferent and not even remotely similar to the item's sold in 2017).

I've requested the reactivation of the account and explained exactly this and more than I am sure that legally all and each of the reasons that led to the deactivation of the account in 2017 have expired and are currently not applicable

I've also requested the reactivation of my accounts from the USA and Canada which are already restored and took less than two days to be restored and approved to sell in the category of handmade products but in my accounts from EU they do not restore my account.

I was told that in all cases "We do not have enough information to remove the violation at this time" after explaining in the information submission that it was only possible to access notifications until 2023 and asked "What is needed to restore the seller's account?" in the following steps of the reactivation just tell me to consult the performance notifications (y ha de 2017)

I have also tried to close the accounts but it is not possible and the messageis that my accounts are blocked.

What to do in my case?

Thanks for the help

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Royal Mail Tracked Delivery What's the point?
by Seller_HHpn9PXML3rLc

Is there any point using Royal Mail Tracked anymore with end to end tracking and a delivery photograph confirmation when even if the item is confirmed as delivered a buyer can just obtain a refund by simply opening an A to Z Claim.

Two orders in the last 2 days have been refunded after A to Z claims have been opened by buyers 'claiming' not to have received their orders where online tracking clearly confirms delivery.

Amazon's response -

The customer reported an issue with delivery. In this case, the tracking information indicates 'delivered', but the customer did not receive the package. Because you provided sufficient information that proves the order was actually received by the customer, we will not count the claim against your Order Defect Rate.

So we have provided sufficient information that proves the item has been received but the customer keeps the goods and also gets a refund, bonus though our ODR is NO!

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Hi Guys. I know Amazon can be a frustrating place but my head is spinning as I cannot seem to get any kind of human being to look at our appeals. I am assuming a human isn't looking at our appeals as any human being would understand.

We had an Inauthentic complaint on a size variant ASIN which is a product that is handmade by us. I mean it's literally made by us and has been for 7 years. There is no possible way it can be Inauthentic in the first place. I have now done multiple appeals including giving links to our trademark and registered design of the actual product. I have on the last submission even included invoices for the material used in handmaking the final product. The response within 10 minutes after 2 hours compiling the appeal is that the invoices do not state the ASIN.

I find it very difficult not to swear. How on earth can the invoice show the ASIN when we hand make the product. I mean it's absolute lunacy.

We have been selling for 10 years and I find these times very difficult to stomach. I just don't even know how I can say anything else to them.

Please help me not lose my mind.

Thank You. Sophie

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OK,

August 2025 will be the 3rd anniversary of when we first reported this issue.

Seller Fufilled Prime Weekend Settings,

A seller (enrolled in SFP) has to set a collection time for Amazon Shipping, DPD, RoyalMail and EVRI on a Sunday and/or a Saturday (which ever day is their active weekend working day(s) ).

There is no option to set NO PICKUP for these services even if the seller does not use them. (this function was present before August 2022 - but removed as part of the "improvement")

The issue is that if a seller wants to use Royal Mail & Amazon Shipping Mon-Fri, and Amazon Shipping on a Sunday

there is no way of setting it

the result is that we only have Amazon Shipping set as a delivery option on our shipping templates - ideally we would also have RoyalMail but as we cant block Sunday from RoyalMail we cannot include them as an option.

And we have a support case running now for 18 months, they managed to "delete" the earlier one.

Oh and the technical team - say it is working as intended (so not working then!)

@Seller_XUNeUuvrQDpgP @Seller_DNQGSsdC7DccM

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A-to-z Guarantee Claims
by Seller_Ub7LwJvywnrm2

HI, I had an A-to-z Guarantee claim this morning. For no reason. Buyer never contacted me asking for a refund or a replacement. So it Just happened out of the Blue for some reason.

It said on my account health page because of the A-to-z Guarantee Claim "Your seller-fulfilled offers are at risk of deactivation"

Although Luckily there was "No Negative Feedback on my profile store front"

This "A-to-Z Guarantee Claim" Has had a massive effect my Amazon Seller Account Health. I have been doing ever so well in the last past couple of weeks until this one has happened. Now Amazon Refunded The Buyer without proper investigating it before hand' and Now I lost out. I am not happy at all. Can anyone help me to resolve the issue in this matter.

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