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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Recently, the product links that I just ordered always have no shopping carts. When I open a case, the machine always replies that the system grabs a high price, but the product price is basically the same as or even lower than the price of the competitor link. The competitor link has a shopping cart. The problem has not been solved. What should I do in this situation?

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店铺被封号 如何联系平台
by Seller_R8YnGxehKJB5P

店铺被封现在都是平台电脑自动回复所以问题进入一个死循环无法解决 因为店铺被封的原因原来可以联系客服的选项消失了 所以现在很被动 不知道有什么更好的方式能联系到人工服务

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My UK seller account has been deactivated for a long time, around five years, apparently due to missing VAT registration. I was unaware that VAT was required to create listings as a non-UK seller. I sent a small FBA shipment years ago, which never sold, and Amazon has been charging storage fees ever since.

Because the account is deactivated, I can’t remove the inventory or close the account. Reactivating it is also not possible. I’ve contacted support multiple times, but no one seems to have a solution. Meanwhile, I keep getting charged, and I’m completely stuck.

Thank you in advance

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NCX dispute - how to fix
by Seller_zVTgefJBF9QJv

Hi.

A customer returned a product because it was damaged, as seen on the customer feedback in the Voice of the customer. I then got a negative rating for my NCX score.

I contacted Amazon Support to see if i can get a reimbursement as it seems like the customer received it as damaged, however I was told that the cusotmer damaged it,so no refund and the NCX score cannot be changed.

Im trying to make this make sense - So the cusotmer damaged the product, deemed it as unusable and then getting a bad customer experience due to a damaged item.

If this was indeed damaged by the customer (i dont know why they would put that as a reason for return) then why is it a bad customer experience ? Can someone advise or please look into this for me please ? Just tagging someone from Amz to explain for clarity if possible @Seller_z3k8APxGfbQEK@Seller_WD80mtpYHjvBN

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Duplicate Case ID 11214853072
by Seller_nErCCz0lQ54Sl

Hi I am a new seller on amazon, i applied for brand qualification which got declined. I have now made all neccesary adjustments and when i tried to reapply, It gets auto closed as a duplicate. Please can my case be reopened? or atleast allow me submit a new brand qualification request.

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Repeat pending order
by Seller_HMxMRdomHkjHi

For the last three weeks I have had the same item pending for 7 days and then cancelled to be reordered the following day and again pending for a week before cancelling and then reordering again. I know it is usually to do with payments. However, it is a business customer who has had the order pending now for 3 weeks.

Whilst it is pending it is not available for sale, am I being cynical here wondering if another seller has the same item for sale and I am the competition to be removed?

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Hi everyone,

I’m hoping someone can clarify this for me. I currently use Royal Mail 24 and Royal Mail 48 services to fulfill my Amazon orders. As you know, these aren’t fully tracked services, but they do provide delivery confirmation when the parcel is delivered (a barcode scan at delivery).

My question is — if I dispatch an order using Royal Mail 24/48 with delivery confirmation, and later a customer opens an A-Z Guarantee claim saying the item wasn’t received, how is this handled by Amazon’s system?

Since the decision process is largely automated (AI-based, not human-reviewed initially), and these services aren’t classed as ‘tracked’, would the AI still side with the customer even if I can provide the delivery confirmation scan?

Would appreciate hearing from other sellers who’ve been in this situation — or if there’s an official Amazon position on using services like Royal Mail 24/48 for fulfilling orders and how it affects A-Z claims.

Thanks in advance for any advice!

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In my opinion it was just fine previously but the dispatch and orders section have now moved over to the left side of the page.

Seems silly to me, what is your thoughts?

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Why did I just put myself through the pain of trying to speak to seller support. I have had a policy violation for trademark misuse for using the word guess in my title. The product I sell is a game and the word guess is part of the games title. Its nothing to do with the brand guess, its an action word. I had the same issue with another product a few weeks ago and spoke to seller support who passed it to the relevant team and it was sorted within 24 hours. Yet today I just got absolutely nowhere. I asked if they could pass it to the relevant team and was told no. Banging head against brick wall!!! Can one of the mods help?

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SAFE T Claim complaint
by Seller_XFH5a9uW8sEko
Amazon replied

Hello,

Is there anyone we can contact to file a complaint about the SAFE-T claim team? They have completely denied claims despite us providing all the additional information requested. Their responses remain the same without any clear logic or grounds. This issue has occurred in multiple cases over recent months, and they seem to be disregarding the policy themselves while buyers take advantage of the situation. If Amazon intends to allow this misuse of the policy, then Amazon should take responsibility rather than passing it on to small sellers.

Can anyone please advise where we can escalate issues related to the SAFE-T claim team's responses?

Thanks

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