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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

2 votes
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1.4K views
13 replies
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Account Level Reserve how long does it takes
by Seller_2ZRJlbAwyrndq

Hello,I’m new at amazon seller platform and I’ve sold two items with FBA and all my money went into “"Account Level Reserve “ and I can’t find any information when my money gets released how long does it takes since item delivered ? I asked customer service and they just sending me the link with policy but still can’t see any dates

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0 votes
3 views
0 replies
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Listing going to fix listing
by Seller_6WAZLizuQAigJ

Hi everyone,

I’m hoping someone from Amazon Seller Support or the community can help me here.

I’ve now tried 10+ times to list a seamoss product under my registered brand. Each time, the listing is created, submitted successfully, and marked as “in progress” — but shortly after, it vanishes completely. No error messages, no suppression notice, nothing in my catalog or inventory. It’s as if it never existed.

I’ve double-checked everything: compliance, listing policy, category approvals — all in line. Still, the listing disappears without a trace.

This is becoming incredibly frustrating as I am a brand owner and this is now a constant issue whenever I try to list this product.

Can someone from Amazon please escalate this or guide me to a solution? I’m losing time, money, and trust in the platform.

Anyone else experienced this?

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0 votes
8 views
1 reply
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help me please
by Seller_PsBQoz9O6Rfxc

Hello.I need your help.I could not give priority to sales due to health reasons.now I want to develop this store and increase sales.I am waiting for your help.

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4 replies
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Remove the specified product, and not all of it
by Seller_rGO1a5xHUksrt

Hello, everyone

Here I'd like to ask everyone a question. I have an order that was returned, but I don't want this item anymore. I want to clear the returned product of this order. Can I create a way to clear the inventory to remove this product? Just want to specify to clear the returned products of this order

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4 views
0 replies
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A-z scams
by Seller_QWWKBrsPchf3F

hi all, what do we do about customers that take the Mickey?

Customer stated parcel was not delivered. About £50 worth

Customer opened an a-z and was refunded.

Upon checking the tracking the parcel has been delivered.

I appeal the a-z and send proof of tracking and amazon denied the case.

What on earth is wrong with them? How hard is it to check the tracking which was provided on the order and on the appeal.

Any help appreciated

10 votes
0 votes
549 views
31 replies
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Take legal actions agains Customer, allowed?
by Seller_H1mB28ANckpPr

Can I take legal actions against a customer as they have left a review stating my product is not authentic although it surely is and they have no evidence. I personally think they want to get the item for free.

Tried all the routes possible including sending them a message but nothing. Can I send a demand letter to their address ?

0 votes
0 votes
7 views
0 replies
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Can I sold out of Amazon account alonwith Ltd
by Seller_BIQVmz4t6yC0w

Hi,

I intends to know about the procedure / mechanism how to sold running account amazon with company. How to calculate the company worth and what are the platform where i advertise .

Thanks

0 votes
0 votes
12 views
1 reply
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Approved still declined
by Seller_9rCxBTJwzm44A

ESIN Error : My email and account says that my brand is approved but still while listing product I get 5461 error at the same time selling application says declined. Not sure how long it is gonna take after getting email approval too?

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3 replies
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refund request for a delayed item
by Seller_UA3OOJD5yRj7x

I sell chocolate on Amazon. I dispatched the item the same day the buyer purchased it, but they received the parcel two days later than the estimated delivery date due to Royal Mail. The item was meant as a gift, but because of the delay, it didn’t serve its purpose and was no use to them. However, they ate the chocolate, so they can’t return it. Now, they are asking for a refund because the parcel was late and didn’t meet their intended use.

What would you do in this kind of situation?

0 votes
0 votes
142 views
7 replies
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Product recall Jolly Rancher Hard Candy
by Seller_22OoXWKuckv6R

Looking at my account several thousand £ has been given in refunds for products sold up to 18 months ago. When it was released that mineral oil was contained in the ingredients of some Jolly Rancher candy i immediately withdrew the stock units.

Under the Consumer Rights Act 2015, if a product is faulty, you have the right to a full refund within the first 30 days of purchase.

After 30 days:

If the issue is discovered after 30 days, but within the first six months, you are entitled to a repair or replacement, and if that is unsuccessful, a full refund.

Perishable goods:

For perishable goods, the 30-day limit may be shorter and based on how long the item would reasonably be expected to last.

Has anyone else found them in this same position... with perishable items

2 votes
0 votes
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7 replies
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