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We've had our Amazon shop for nearly a year now and were predominantly using FBM in the UK only, but in the last three months have found FBA is working a lot better for us.

A few weeks ago, I accidentally enrolled into remote fulfilment where I've discovered our products are popular in France, Spain, Italy and The Netherlands and I'd like to continue with this.

I've been reading the seller forums, Reddit posts and seller university for advice selling in the EU, and I've established that Amazon collect and remit VAT across the countries on goods below £135, which is all of our products anyway. But where I'm confused is how to declare these sales to HMRC and report on my accounting software?

I currently invoice our overall sales, minus refunds and minus Amazon fees, all VAT inclusive. How do I report this for sales in the countries above? Is it still 20% VAT to HMRC? Zero rated? No VAT? Reverse Charge? I'm just stuck

Hi Amazon team,

I’m writing with concern about my UK Seller Central account, which was recently closed without any clear reason, even though I submitted all required documents for KYC and VAT verification.

• I provided valid VAT registration, company documents, identity verification, and bank statements — everything requested was uploaded on time.

• Despite full cooperation, my UK account was closed and no reason was shared — only that the decision was final.

• Meanwhile, my USA Seller Account passed all verification steps successfully and is currently active — which shows that my documents and identity are valid and recognised.

This makes the situation even more confusing, as I used the same business information and documentation for both marketplaces.

I kindly request that someone from the KYC or compliance team re-review the UK account closure, as it appears to be either a misunderstanding or a backend error.

Here are some case ids which gets closed or transferred:

11153270132

1117645964

We got this email from amazon:

"Having reviewed your account thoroughly, we have decided that your account will remain closed. All information provided by you has been considered in detail. This decision has been reached because we have not been able to successfully process your application to open a Selling on Amazon payment account.

I am unable to provide you with any further information. We may not respond to further correspondence regarding the closure of your account."

please help:

@Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_mIRnuhdx7l5sN @Seller_fgtTzyHQfOM1x @Seller_Huz6FT08OxHAR @

— I would really appreciate if you could help escalate this for a manual check or internal review.

Thank you so much for your time and support.

Is there any way to get in contact with seller support. My account is deactivated any there is no option to reactivate it. Any case log I create is closed in return. Is there an email or number I can call to get in contact with anyone from seller support?

hi I am waiting for payment but there seems tons of be an issue

@Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_z3k8APxGfbQEK Although I uploaded all the documents related to kyc, my account was not opened, I received an e-mail that your account was activated, but my account is still closed. can you help?

Hi,

Does anyone know if we are required to obtain a Liability Insurance when we are not the producer of the products that we are selling?

We are doing wholesale in EU and UK marketplace.

Thanks

I received a negative feedback on a football cake topper, with the customer claiming I sent the wrong colour. However, the customer selected red when placing the order, and I’ve confirmed that we did indeed send a red topper as requested.

The topper includes a team name, and the customer had entered "Derby County." They are now saying the topper should have been black, as that is the team’s official colour. However, there was no mention of this in the order notes—only the team name and a red colour selection.

I feel this isn’t my fault, as I strictly followed the customer’s instructions. Do you have any suggestions on how best to handle this or what action I should take regarding the feedback?

I'm genuinely struggling to understand why Amazon continues to send buyers messages stating, "We're sorry, but your package is late," even when we dispatch on time and upload valid tracking information.

In a recent case, we shipped promptly, provided accurate tracking, and yet Amazon still notified the buyer that their order was delayed. This not only causes unnecessary concern for the customer but also damages our reputation through no fault of our own.

To make matters worse, we’ve already lost an A-to-Z claim where the automated system failed to correctly recognise the tracking details. Our Valid Tracking Rate (VTR) is 100%, yet these issues persist.

Why are sellers being penalised due to delays or scan issues on the carrier’s end—something completely out of our control? We’re doing everything right, but the system seems to be working against us, and it’s both demoralising and damaging.

Would appreciate any insight or shared experiences from other sellers dealing with the same.