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Hello Sellers! Happy Friday 😀

Whether you've just launched your first product, hit a new sales milestone, or finally mastered A+ Content, we want to hear about it! Sharing your wins—big or small—not only motivates others but also helps us all learn and grow together.

Here's how to join in:

✔ Drop a comment with your recent win (or wins!)

✔ Share what made it possible - did you try a new strategy, tool or approach?

✔ Feel free to ask questions or cheer on your fellow sellers!

Let's fill this thread with inspiration and actionable tips. Who knows? Your story might be exactly what someone else needs to hear today!

Looking forward to reading about your successes.

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FBA shipment collection from Amazon Coventry
by Seller_OL22xfQgZDtZi

Hi,

We have 50 items declared non conform due to exceeding weight limit by grams.

Can i collect the non conform goods from Amazon directly?

Could anyone give some direction and contact details for Amazon Coventry?

Thank you

Flo

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4 replies
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A+ Eligibility, Unlocking A+
by Seller_p1oqv8Yy7i8Xz

Hello,

Our brand has met all the necessary requirements to be eligible for A+ Premium. However, we are still unable to unlock or access the A+ Premium features in our account.

Could you please review our account and advise on the next steps to resolve this issue? Reached out to seller support and Brand Registry, but no solution was provided.

Thank you for your assistance.

Cases opened for reference: 11092914552, 11092933932

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Our ASIN B0BRHFBPYS has lost buy box.

We are the only brand owner and seller on the listing.

Account health, pricing and everything else related to featured offer has been double checked.

Created multiple cases on Amazon but no positive response, same generic automated responses.

I would like @Seller_XUNeUuvrQDpgPto please look into this issse.

Talk with internal team to resolve this issue on urgent basis please.

Thank you.

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This issue has not gone away, and it’s causing constant stock and financial losses for us—and many other sellers too, from what I can see across the forums.

Amazon is still marking orders as “lost in transit” and reimbursing customers, even when the customer has actually received the item. Some honest buyers are even taking the time to message us:

"I have received the item but it says it's been lost."

"Just wanted to let you know that I received the seeds, thank you."

These customers didn’t need to contact us—but they did. Why? Because they were surprised that Amazon claimed the package hadn’t arrived. And meanwhile, we as sellers get hit: our stock is deducted, the order marked as “lost”, and we're not paid.

This creates a toxic environment. We're being conditioned to view all buyers with suspicion—wondering if they’re trying to game the system. That’s not how good customer relationships are built. We want to trust our customers, but this situation is making it increasingly difficult. It leaves a bitter taste and pushes sellers toward treating every order as a potential scam. We have to save all

We only sell chilli, tomato and sunflower seeds, and when we first started on Amazon, we used to go the extra mile—sending customers freebies with their orders, hoping to build trust, earn great reviews, and share the joy of growing. But now? We’ve had to stop all of that. With so many unjustified refunds and losses, we now only send exactly what was ordered—nothing more, nothing less. That generosity has been stripped away because Amazon’s system has made it too risky to trust.

To make matters worse, we use Royal Mail 1st and 2nd Class Letter services, which are untracked, as allowed under Amazon’s guidelines for low-value, lightweight items. But here’s the absurd part: Amazon cannot track these shipments—yet they’re somehow notifying customers that the item is “lost”.

How can Amazon determine that a parcel is lost on a service that has no tracking data?

This kind of automated assumption is fuelling unnecessary refunds, stock loss, and seller frustration. Amazon is essentially undermining its own sellers based on zero evidence.

And on top of that, we now have to manually save every Royal Mail label outside of Amazon, because Amazon deletes them after 30 days. If a claim is raised later, we’re left with no proof unless we’ve downloaded and stored it ourselves. That’s a significant, time-consuming admin burden just to defend ourselves from a flawed system.

We’ve flagged this repeatedly, and it’s clearly not an isolated issue. See previous threads:

Original discussion here

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/42c7dee7-231f-442f-9179-8813b57c6944

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/a4542784-a28e-4866-a6f3-c575b40d31f9

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/96f65b2a-63fb-43b6-8a9b-d2530dd1d61b

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/c28eed23-2ee3-493d-acb8-08bd927c1534

This affects customer trust, seller trust, and shows a serious flaw in how Amazon handles logistics and order tracking.

We need Amazon to:

Investigate how and why these orders are marked as lost.

Review the tracking and reconciliation process.

Stop reimbursing customers for items they have received unless there’s clear evidence of non-delivery.

Provide sellers with better protection and compensation for lost stock.

Real numbers from our business

On our own webshop, using Royal Mail 2nd-Class Large Letter, our non-delivery rate is around 1 in 2,000 orders (0.05%).

On Amazon FBM, using the exact same postage, our non-delivery rate jumps to around 1 in 75 orders (1.3%).

That’s a 26× higher “lost” rate on Amazon—clearly driven by Amazon’s own messaging to customers, encouraging them to believe items are missing when they’re not.

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Hi everyone,

At 1:50pm today, all of our listings suddenly became inactive. Our sales stopped completely and 6,237 units went into stranded inventory.

Six hours later, I’m still no closer to understanding what has happened. Despite spending hours on the phone and in chat with Seller Support, no one has been able to explain why all of our ASINs have been removed from the marketplace or offer a solution.

The latest case now states that the issue is related to account verification — but we have been selling on Amazon for 4 years with all documents long since provided and approved. We have received no email, no performance notification, and no Account Health flags. Our account still shows as "Healthy."

This has brought our business to a standstill. We have wages to pay, stock we’re still funding, and no way to sell. The lack of clear communication or urgency from Amazon is deeply concerning.

Is there any way to speak to someone who can genuinely help with urgent, business-critical matters like this? If any Amazon moderators or experienced sellers see this and can suggest a way to escalate, I would truly appreciate it.

Sue

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My ASINs Brand is changed to another brand
by Seller_2D8IcPmtvwXd7

@Seller_DNQGSsdC7DccM @Seller_TSXM2A5nxWSuH

Hi, I have recently noticed quite few of my ASINs brand is changed to another brand for unknown reason, and I have tried to report this to SS and not getting any satisfactory response.

We have had our ASIN listed under our brand since 2019 and in the back-end it is showing the correct brand, however on the display page it is showing incorrect brand.

Please can you help me rectify this, I have already provided all the details in the case, Case Id: 11092580042

If you require any further information, please let me know

Your help would be much appreciated.

Kind Regards

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5 replies
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Hi all,

I registered as a individual account, Europe seller on Amazon. Anyway i've had nothing but so many issues along the way.

Firstly I verified my account and payment and withdrew funds to go into my account. This was fine and no issues, received confirmation from amazon to say itll take 3-5 working days for the funds to appear. Now I cant take the funds out all of a sudden because my account hasnt been verified!!! Now theyve said itl take 15 days, however i managed to withdrew funds before.

Second issue, Automatically I have been set up on a professional platform for USA, Canada and Mexico without my knowledge and consent and I am told that there is nothing that can be done. Apparently if I want to sell on Amazon, I have to sell with a professional plan? Is that correct?

How are these guys allowed to take money off you without your consent? Makes 0 sense.

Should they even be allowed to change your account to professional without your consent?

Any help is appreciated. I am a new seller here too.

Regards,

Neha

1 vote
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7 replies
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Default Contact verification required
by Seller_AlYpsVHv0gj21

Does anybody know why I should get this message on my "front page".

Amazon must know my phone number as they use it every day to send me the OTP code for me to log in.

I would suspect a scam but I would think that that would come by way of an email rather than coming direct to my amazon account

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2 replies
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Seller Support needs a serious revamp
by Seller_znTeHti2qvorY

My question to the moderators of this forum is:

When will Seller Support improve to a level which actually resolves an issue as fast and as quickly as a Buyer reaching out to the customer service for buyers, one call, one email, BOSH!

Why, when reaching out for help and support, do I receive an email which is for an order from 10th September 2024, which has nothing to do with the order I reached out for?

HELP PLEASE, HELP

2 votes
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5 replies
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Absolutely no sales. Anybody else?
by Seller_d8WfbEccuaGMc

Has anybody else experienced a huge drop in sales as of recent? Last month or so?

Down 70% and have not had a sale for 6 days. Fear this is going to send us out of business if this continues.

Account health is perfect. No account issues.

3 votes
0 votes
327 views
12 replies
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