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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hi all,

I’m hoping someone here can shed some light on an issue I’ve been struggling with.

I run a UK-based LTD company and earn well under the £85,000 VAT threshold. As such, I meet all VAT exemption requirements under UK law. However, despite this, the option to enable VAT-exempt auto receipts is not showing in my Amazon Seller Central account.

I’ve double-checked everything:

My account is correctly set up as a UK LTD.

My annual turnover is well below the VAT registration threshold.

I'm not VAT registered (nor am I required to be at this stage).

I'm not storing inventory outside the UK or doing anything that would trigger VAT obligations.

I’ve contacted Amazon support multiple times, but unfortunately, I’ve been getting vague or scripted responses that haven’t helped at all. They either redirect me to general VAT help pages or say they’ll “escalate,” with no follow-up or resolution.

Has anyone else run into this issue? Is there anything I might be missing in my Seller Central settings that could be blocking the VAT exemption option from appearing?

Any advice would be appreciated—this has been frustrating, and I’m just trying to stay compliant without registering unnecessarily.

Thanks in advance!

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Hi everyone,

I’m reaching out here as a last resort. I am a UK seller operating under HNZ GROUP LTD and my Amazon UK account has been deactivated for over a month now.

Here’s a full summary of what I’ve done:

1. I paid the required VAT amount to Amazon’s bank account following their email on April 7, 2025.

2. I completed my VAT registration and provided the reference number.

3. I moved my business from a virtual office to a real physical address in the UK, and submitted a lease agreement and Wise business bank statement.

4. I received TWO verification emails from Amazon:

- First on May 9, 2025

- Again on May 19, 2025

Both said: “Your information is verified – You can start selling on Amazon now.”

5. But still, when I log into Seller Central, my account shows:

“Your account has been deactivated.”

6. I also opened a support case (CASE ID: 11099547532) on May 12, 2025, but only received a generic message that the account is “under review.”

I have acted in full compliance and in good faith. I’ve contacted all the Amazon departments via email, including escalations. No meaningful response.

This is becoming a serious barrier to running my business. I would deeply appreciate any advice, support, or if an Amazon moderator could please escalate this.

Thanks in advance to anyone who can help.

– Şükrü Baykal, HNZ GROUP LTD

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Steps to take to Properly close seller account ?
by Seller_sllSxRQhJ635A

Hi I am looking to stop selling on Amazon and close my account permanently. I am just selling the last units of stock and then will close the company and business entirely. I see loads of people having issues regarding account closure on this forum, stuff like reactivating an account to properly close it ?

what do I need to do to make sure its as smooth as it can be ? for the record all stock is FBA and I only sell in UK.

Any help is appreciated

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something i wanted to share
by Seller_aakRkXehmHKf0

few days ago our ebay account was restricted, ebay requested a few documents, it would take some time to get the documents so we emailed them saying hey we need some time to send those documents can u unrestricted our account so we can get the money out, 10 mins later our account got unrestricted..... i could never imagine amazon doing this....... amazon please take notes

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Not sure why - grateful for advice. Inventory ( lets say 50 units ) reverts to ZERO stock by itself. I need to check on it a few times a day and keep resettinhg it.

This is only happening with about 5 SKU's

any ideas.

Amazon have kindly send a screen scot to tell me where the inventory quantity is displayed - not particularly helpful.

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Hello everyone,

I’ve been selling a product for several months as New, with around 400 units sold per month. However, I recently received a message saying my product is now classified under:

  • rp_3p_offer in conditions: New, Used, Refurbished, Collectible

  • Or under Beauty category in conditions: Used, Refurbished, Collectible

This is incorrect.

My product:

Is not part of the rp_3p_offer program

Is not listed under Beauty as used/refurbished

Has always been listed as New and is a brand-new item

Due to this misclassification, customers can no longer buy my item, and this is causing a major loss for my business.

Has anyone experienced this before?

What is the best way to escalate this to the correct Amazon team for urgent correction?

Thank you in advance for any help.

Best regards,

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A -Z Claim - amazon is just facilitating theft?
by Seller_DvAiqwbGVOyko

order number 204-3849654-5052329

order value £396.75

So we had a customer initially contact us for a product that was late.. ( out of our hands, courier failed delivery) we got the typical. this is for my daughters birthday and its her only present , we offered that they could return it or refuse delivery. but beyond that nothing we could do

6 weeks later.. they come back and say that they have opened and destroyed and disposed of the box.. realised some screws missing. and that it was a returned item sold as new ( not true) due to damage made when attempts at assembly - they just damaged it trying to build it 6 weeks after their daughters birthday

They demanded a full refund. without return - after the return window

We offered replacement parts, but would not give them a refund - certainly not without a return.

They preceded to create an A-Z claim. saying they never received it.

Amazon granted it

We appealed this. showing the proof of delivery and the chat with the customer about the product they received

amazon granted them a refund

no way to appeal, so opened a support ticket to speak to a CS. that created an appeal.. and the CS stated they can not help if its in appeal.. but requesting help creates an appeal.. so how?

Amazon again granted a refund. "no further action necessary"

yes further action necessary -

attempted again to contact support.. again cannot help as - yuou guessed it contacting support opened another appeal. support said that they would escalate it to the mysterious unreachable a-z department

minutes later..

Granted. no further action required

What the actual??

The customer literally talks about having the item. and we have photographic proof of delivery. we went above what was necessary. but amazon just gives things away for free

are amazon part of some giant fraud rackett?? or do they just like giving people free stuff and charging sellers?

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Amazon PARENT ASIN RETAIL
by Seller_9KsfDSuKJzCAJ

Hi,

The Amazon Retail parent is not listed in our inventory, and we need to add our child ASINs to the correct parent. They refuse to remove the parent, even though we are the brand owner, which makes it more difficult to manage our catalogue because Amazon is not following the correct policy.

I also asked where i can read this policy but they didn't reply.

Could you please confirm whether Amazon is required to delete the Amazon parent ASIN when it is not available in our catalogue, especially considering that we are the brand owner

Thank you in advance

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A TO Z granted when photo shows it in letterbox
by Seller_RguKGMHvWFmo3

So the photo shows the package in the letterbox, A to Z granted.

Letterbox is more than Amazons own delivery network do, my packages get left in my garden, even though I have a parcel drop box, 6 different safe locations but my small business is the one who gets penalised because the customer "claims" non delivery.

As all us Sellers and the Mods know, the A to Z system is broken. Probably because its run by AI like the rest of Amazon.

Am so cross about this.

205-0515300-4929941

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Reminder: Automated handling time Cuts In Today
by Seller_19xPhE8YgkmxW

Hello All,

If you want Automated handling time for your goods applied to your account you do not need to do anything.

If you prefer to have your opinion of your handling time used, you need to switch off the Automated handling time which has now been applied to your account

All Best

Brian

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