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We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.

We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business. First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.

If you experience an unauthorized brand name change, please follow these steps:

1. Submit a report through the "Report Abuse" feature

2. Select "Product detail page was changed to represent a different product"

3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.

4. We're continuously monitoring these reports and working to streamline the resolution process.

However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.

We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.

As always, we're here to help. If you have any questions, please let me know.

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My store has been suspended. Please confirm that you have set up a valid credit card and submit the following documents:

--Utility bills for pipeline gas, natural gas, electricity, tap water, mobile phones, fixed line or Internet services. I followed the requirements and ensured the authenticity of the submitted materials, but they have not passed the review.

I am a newly registered store and the only one. I really don't know how it was judged as a violation and banned? More importantly, all the materials I submitted were genuine, why couldn't they be reviewed. At the beginning, I submitted a telecommunications address certificate, followed by a power grid certificate, and then submitted a bank reconciliation and address certificate, but it still couldn't be approved. I really suspect that this auditor is an intelligent robot. What should I do if I make changes.

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Multiply Amazon Seller Account - UK Market
by Seller_xekO51ZguoaBv
Amazon replied

Does anyone know for sure if 2 account is legally allowed to operate on Amazon UK market? Same director different business entity, different email, different phone number different address.

It is tricky as I see loads of people getting section 3 deactivations due to multiply account regulation yet I was told by amazon itself on chat it is fine as long as gets approved through KYC. Well we know that they like sending weather reports for logical questions so I am really hesitating to go ahead or not with 2nd account on new business.

I dont want to end up having both account deactivated without any reason...

Any replies or ideas or comments Wellcome :)

ty

D

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Loss of Buy Box (Featured Offer)
by Seller_f4ZE8eElwA1T8

Hello @Seller_XUNeUuvrQDpgP

I tried posting in the megathread regarding this but it's locked.

Our account has lost all buy boxes for no apparent reason. Our account has all healthy metrics and we have received no performance notification as to why we lost the ability for featured offer.

As is evident on the forums, this is an issue affecting numerous sellers.

Some examples of asin's that we have lost the buy box for, despite being the best price/delivery or the only seller priced below the competitive price are:

B075TYCWQ7

B00ZPWR0N8

B07TYYYK81

B0792ZWX7D

B07DH5ZS7X

B07N81VPDQ

B08PTKZRDP

B07DH9S7BM

B008VK3F94

B09SBTH8PC

Please can you raise this with the relevant team so that our buy box eligibility can be restored?

Many thanks,

Drew - Premium Beauty

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Missing Disbursement
by Seller_Hi4lm92rGKnBN
Amazon replied

The disbursement I initiated on 25/06/2025 is missing. I have spoken to SS multiple times. The funds are not reaching my bank account.

A case is currently opened with SS, however this is taking time to get resolved. My account was successfully verified for VAT establishment; however where are the funds being disbursed into. I have spoken to my bank several times but the money was not received. I requested BACs 6 digit confirmation, but I was only given an internal Amazon Bank Transfer ID. In the disbursements tab, there is no Trace ID. Another payment has initiated as per Amazon schedule and I don't want this to be the same situation.

Please help @Seller_TSXM2A5nxWSuH@Seller_VJ4XoAkjDpjPH@Seller_j9Bd91CW3ZVpr

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Hi as you can imagine i am losing my mind.

The buybox has been removed on every single listing i am on even for private label without warning or reason.

Ive gone from 2k a day to less then £100 a day for no reason

Every single metric is perfect. Nothing is above any threshold set by amazon

i need help asap or i will have to go through legal route as this is devistating to my business.

@Seller_hnDMgUKxMh1V4 @Seller_Huz6FT08OxHAR @Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_TSXM2A5nxWSuH

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New update notified today regarding a major change in the safe-t reimbursement policy,

we often have customers return software products with broken seals or compromised serial activation code numbers - it would seem these are no longer covered when a customer says change-of-mind yet returns a obviously used product.

additionally a number of customers have recently just affixed a returns label directly to a product box (even video games!) - and put it into the post. these would now not be covered as "damaged packaging" is now being excluded - yet these products often returned as "bought in error" "no longer wanted" cannot be resold.

---

amazon message reads

Hello,

Effective from August 1, 2025, the SAFE-T reimbursement policy for Easy Ship, Self-Ship and Seller Flex orders will be updated to be in line with industry standards and to ensure that damage claims are processed accurately.

With this change, we will no longer process SAFE-T reimbursement claims for the following return reasons:

• Product primary packaging or box damage

• Broken or open seals

To avoid unapproved claims, we recommend that you do the following:

• Ensure that items are securely packed for shipping.

• Submit claims only for product damage or other eligible issues.

• Include clear photos when documenting return conditions.

To view the updated policy, go to SAFE-T Policy for Easy Ship, Self-Ship and Seller Flex orders: Terms and Conditions.

The Amazon Services team

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Updating CE risk assessment to TRUE but not updating
by Seller_6Hi1Pj3QYhHnO

I’m reaching out regarding 3 of my ASINs, which are variants of each other. These products are certified and fully compliant — I hold the MHRA certification and all other necessary documentation.

The listings were removed , and we promptly submitted appeals with all required documentation. We were informed that the “CE risk assessment” attribute needed to be updated to “TRUE,” which we have done correctly from our end. The changes are reflected in the backend on our side.

However, support continues to tell us the attribute is not appearing as “TRUE” on their end. Despite repeated updates and confirmations (has been going on for weeks), the situation has not changed, and we are stuck in a loop of receiving the same answer with no progress.

We also requested that the attribute be updated manually from Amazon’s end since our updates are clearly not registering correctly on your system — but have not received a resolution.

At this point, we are at a standstill. We’ve taken every step possible from our side. How can I escalate this to a team who can help provide resolution and help update the CE risk assessment attribute on their end

Case IDs: 11230101572, 11229603632 and 11230326512

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Hi guys,

Just want to share this with you.

It happened to me today for the very first time, and it was quite obvious, but some scammers (thieves?) may try it.

Regards,

Thomas.

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Massive Payments disbursement problem
by Seller_hjC1f9DWeqg5C
Amazon replied

Just noticed on a recent disbursement 16/06/2025 - 30/06/2025 that it was massively incorrect. The "sales" figure was 2/3 less than it should have been, upon further investigation by downloading the transaction report that Amazon have missed out our sales between 18/06/2025 - 24/06/2025 which would explain the massive discrepancy. Customer service is being useless as usual, has anyone else experienced this or know how to get amazon to do something about? We are talking about £10,000's!

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Dear Fellow Sellers,

I am reaching out to the community today feeling incredibly frustrated and hoping to hear if anyone has experienced a similar situation or can offer advice. I'm currently stuck in a loop with Seller Support over a reimbursement issue for a customer return, and the conflicting advice is costing me money.

Here's the scenario:

1. Original Issue: For Order ID 202-1433992-3262734, a customer initiated a return for 3 units, but only returned 2 of those units. They still expected a full refund.

2. My First Contact with Seller Support - I contacted Amazon Seller Support via email (on July 14, 2025) to ask how to handle the refund, as a unit was missing. The representative, explicitly advised me: "If the buyer fails to return the complete items, kindly process a full refund to the customer and file a Safe T claim."

3. My Action: Trusting this direct instruction, I proceeded to issue a full refund to the customer for the order.

Attempting SAFE-T Claim: Immediately after issuing the refund, I went to file a SAFE-T claim for the missing third unit, as instructed. However, the system presented this message: "This order is not eligible for a SAFE-T claim because you have issued a refund to the customer. Only refunds issued to customers by Amazon, on behalf of sellers, are eligible for reimbursement."

4. Subsequent Contact with Seller Support (email & chat, multiple times): I then contacted Seller Support again, explaining the direct contradiction between their initial advice and the system's response. I've sent emails and engaged in two separate chat sessions (16th & 17th of July). In all these interactions:

They repeatedly explain the policy that I issued a Standard Refund, making it ineligible for SAFE-T.

They consistently refuse to acknowledge that their own previous advice directly led me to issue that "Standard Refund."

They have point-blank refused to escalate my case to a supervisor, often pausing the chat indefinitely or simply repeating policy. It feels as though they are actively avoiding taking responsibility or escalating.

5. The Problem: I followed specific instructions from Seller Support, which directly led me to a situation where I am now ineligible for reimbursement for a missing item. I am out the cost of one unit due to conflicting and, frankly, incorrect guidance from Amazon's own support staff. The current support staff are refusing to acknowledge the prior advice or escalate the issue.

My Questions to the Community:

Has anyone else experienced Seller Support providing advice that, when followed, makes you ineligible for a claim/reimbursement?

How did you manage to get this kind of issue resolved when support agents refuse to acknowledge their own conflicting advice or escalate?

Are there specific keywords, phrases, or methods that have helped you get an escalation through chat or email in similar situations?

What was your ultimate resolution, or did you simply have to absorb the loss?

This is incredibly frustrating, especially when trying to operate in good faith. Any advice or shared experiences would be greatly appreciated.

Thank you for your time.

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