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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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My Amazon seller account was deactivated in April
by Seller_yVDtZPMtyksLV

Hello,

My Amazon seller account was deactivated in April. "Know Your Customer (KYC) seller verification information".When I click the red "Activate Account" button, I am redirected to the "Business Information" page. The orange banner displays the message: "Please wait while we review your request.

We are reviewing your account to confirm if there are any additional verification requirements. The page will automatically refresh in 30 secs.". I contacted seller support but received an automated response: "This email address is not the correct channel to appeal". The last message from Amazon before my account was deactivated was that they could not provide a reason for the deactivation or a timeline for reactivation. I feel stuck in a vicious circle with no clear path to resolve this issue. There does not seem to be an available channel to appeal or get help.

In the beginning, they simply disabled my listings. On my end, I see "active" but on the buyer's end, it says "Currently unavailable."During the deactivation period up until today I created a bunch of cases. Which were all ineffective.

At first I thought it was a system error, and began creating cases to solve the problem directly with the listings that were disconnected. Cases 10966439962, 10967023632.

Then cases directly on the account problem in order 10983484642, 10991781862, 11009133112, 11035175972, 11039814102, 11039569692, 11039523332, 11040716792, 11042390092, 11065538952, 11065589502, 11069306132.

Then cases without answers, they completely ignored me. 11085776522, 11127815152, 11128398702, 11127879322, 11128399722, 11127801482, 11131214772.

I understand that checks are done regularly, but it's been three months, their second to last message was:

"Hello, We are currently reviewing the information that you gave. We will contact you as soon as we have completed this review or if we need any further information.

We cannot give you an exact deadline, but our team is working hard to complete the verification as soon as possible."

The last one is: Dear Seller,

Good news. Your Selling on Amazon payment account has been activated. We will get in touch with you if we need more information.For any assistance relating to Selling on Amazon or other Amazon services, you can search our help pages or contact Seller Support/Selling Partner Support.

After this message, "Identity Information" appeared in red, after which I submitted additional documents.

Is this going to take months again?

My inventory is stuck.

Has anyone encountered a similar problem or can suggest how to proceed? Any advice would be greatly appreciated.

Amazing indifference to sellers. It seemed that there was nothing easier than to name the reason and how to fix it. The world is losing its humanity in the pursuit of money.

Thank you,

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Seller Fees Not Showing On Orders Page
by Seller_xkfQZNDCSCGhO

Hello,

When I click into any of my orders, there used to be the fees displayed in the section on the right called "Sales Proceeds". I no longer see those.

Is that a recent change and is it for everyone? Seems daft that I cannot see the fees being charged for each order without having to go into reports. You used to be able to click it and it would tell you the fee percentage.

One thing I noticed is that my fees should be 15%+VAT which is 18% - however my fees are working out around 18.55% suggesting either 15% is not being charged or UK VAT is not being applied to Amazon fees.

Cheers,

Paul

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Royal Mail Tracked Delivery What's the point?
by Seller_HHpn9PXML3rLc

Is there any point using Royal Mail Tracked anymore with end to end tracking and a delivery photograph confirmation when even if the item is confirmed as delivered a buyer can just obtain a refund by simply opening an A to Z Claim.

Two orders in the last 2 days have been refunded after A to Z claims have been opened by buyers 'claiming' not to have received their orders where online tracking clearly confirms delivery.

Amazon's response -

The customer reported an issue with delivery. In this case, the tracking information indicates 'delivered', but the customer did not receive the package. Because you provided sufficient information that proves the order was actually received by the customer, we will not count the claim against your Order Defect Rate.

So we have provided sufficient information that proves the item has been received but the customer keeps the goods and also gets a refund, bonus though our ODR is NO!

3 votes
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4 replies
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A breath of fresh air.
by Seller_9jrM2OTozT6ol

Etsy

See the latest comment from Etsy Support

Etsy Support Admin

This is Aida from Etsy's Case Mediation team.

After reviewing this case, we determined that a refund isn’t appropriate in this situation.

Jenny, Thank you for letting us know that you have not received your order, we know how important this is to you. However, since the tracking information shows that the order was delivered to your shipping address, we are not able to mediate the case.

Please contact your local post office or your neighbors, as they may have received the order on your behalf.

Keep in mind, abuse of Etsy’s Purchase Protection program could result in program exclusion at Etsy’s discretion. Learn more about our Buyer Policy here.

We appreciate your comprehension.

44 votes
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Amazon don't need new Sellers
by Seller_4GRSB4kKaZ1ZT

I created my amazon account 3 week ago, when everything had done, I received a notification that my account has been deactivated for verification. I have completed all my verification through video call and provided all the information they required. After some hours I received a mail that my account was involved in fraud or deception so my account will not be activated. Ohh come on i didn't listed any thing or sell any item so how i was involved in fraud. I appealed amazon but they didn't help me, instead of it they send me that same email again. Useless.

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3 replies
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Tracked 24 Override
by Seller_xkfQZNDCSCGhO

I wish to add tracked 24 with free shipping to all my listings for all customers. For some reason it forces me to have a standard service (which I don't want to bother with) and on my listings all they show is the standard shipping.

Could someone please explain how I override the standard shipping so I can offer free next day tracked delivery like I do on eBay, Etsy and Shopify?

Many thanks,

Paul.

0 votes
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7 replies
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Product Authenticity
by Seller_sgQQl7z1QB5wg

We received a product authenticity complaint from a customer and as required by Amazon we submitted to Amazon an invoice from our supplier to prove that the product is 100% authentic. Amazon replied ''We cannot accept this invoice because we are unable to verify the supplier. We removed your listings for these items: ASIN: B01MT6ZZVK''.

Amazon now requires an invoice from our supplier's supplier. But our supplier is actually the factory which manufactures the product for us, so there is no other supplier who supplies our supplier. Amazon says that if we do not provide this information our listing will be removed on the 2nd of June.

This is, by the way, our best-seller and we are selling hundreds of these products worldwide from our own website and other platforms.

Any ideas please?

Thank you.

0 votes
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11 replies
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Can one sell utility knifes on Amazon?
by Seller_BbMlu7MVfv6ZZ
Amazon replied

Can I sell utility knifes on amazon? of course with with age verification in place...

Amazon allow you to list but then deactivate them as soon as they go live.

Seller support has no idea

0 votes
1 vote
192 views
4 replies
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Amazon Feedback Manager Is Failing Sellers
by Seller_6HXPDZ2n6YG3n

Case : 11163124502

Today, I received a neutral feedback from a customer which reads:

"APPARENTLY THERE IS A PROBLEM WITH THE DELIVERY, CAN YOU ENLIGHTEN ME?"

The estimated delivery date for this order (ID: 204-8981519-6037168) is 4th June 2025 – and today is only 30th May 2025. The order is still well within the promised timeframe, and there are no issues from our side regarding dispatch or delivery.

Despite this, when I requested the removal of this feedback via Feedback Manager, the response I received was:

“We are unable to remove this feedback because it does not meet our guidelines for suppression.”

This is extremely frustrating. Either untrained staff or an unresponsive AI seems to be handling these requests, and it's draining us , mentally and emotionally. This kind of response feels like psychological bullying, and it must stop.

How can this feedback not qualify for removal when the item hasn't even reached its estimated delivery window?

Are buyers now allowed to leave negative or neutral feedback immediately after placing an order, and sellers are left powerless to dispute it?

What's the point of the Feedback Manager if it cannot apply basic logic to protect sellers who are actually doing everything right?

Amazon needs to urgently review how feedback suppression is handled , sellers deserve fair treatment, and the current system is not only broken but also demoralising.

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_j9Bd91CW3ZVpr

5 votes
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8 replies
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A disappointing Safe-t claim
by Seller_HU09FGdJ07Hys

Hello forum,

last Sunday a customer opened a return request for a book she bought from me, for "no longer needed". e request was granted automatically, as always, but it was also refunded, from my account (£40), without starting the return, that is, posting the book (it was Sunday).

The following day I sent a message to the client, with my usual instructions for a book return,

Then I contacted Seller Support, asking for an explanation for the refund without return.

The reply from SS was: "The refund was probably a mistake, you may start a safe-t claim".

On Thursday the book arrived, with my original parcel, opened and taped again, but the book had several visible bumps on the edges.

On Saturday I opened a Safe-t claim, for "good not returned in the same conditions", including pictures of the damage and explaining that the book had lost 90% or more of its value (very good copies are available for £4).

After a few minutes, the claim was granted for £12! I'm not happy to have lost a profit of £26 and being refunded with £12.

What do you suggest to do? Appeal? Thank you for your kind attention.

Guy

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0 replies
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