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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Amazon Buy Shipping Royal Mail QR code issues
by Seller_Qsyp6SZsXZMsP

Hi,

To cut a long story short, getting hit with surcharges due to unreadable barcodes by Royal Mail.

I have done some investigation and have found that all QR codes generated via Amazon Buy Shipping (either through my 3rd party software OR directly on the Amazon website) have clear issues - see image below.

I spoke to Royal Mail directly about this, who after 3-4 emails back and forth finally conceded it was the QR codes and not my printers at fault.

They then told me to speak to Amazon and that they dont have intenal contact with Amazon (?) - this should clearly be their responsibility especially if I am getting fined for this issue.

Anyone else noticed this?

Mike

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I have a customer who opened an A-Z claim but then received there order a few hours later. They customer contacted me and asked to close the claim saying that they did not know how to do it. I said I would contact Amazon selling partner (what a joke!) to fix the problem. I contacted Seller Support (who were actually really helpful) and the representative said that they could clearly see that the customer wanted to close the claim and that it was very obvious that the buyer felt that the matter was resolved and that they wanted to close the claim, they said it will be no problem and fully explained to the relevant department that they wanted claim should be closed. Moments later I received a message from the A-Z department saying they are upholding their decision EVEN THOUGH THE CUSTOMER HAS REQUESTED THAT THE CLAIM SHOULD BE CLOSED!!!!!!! As usual this will mean more back and forth between myself and Seller Support, I feel that the only party in this transaction that doesn’t want a fair outcome is my supposed selling partner who are here to help (another joke!) the customer even offered to purchase the product again and for me not to send it but why should they have to do that when it’s crystal clear that they want to close the claim! Here are the messages, I don’t know what is so hard to understand???!!!!

I’ll be totally honest, selling on Amazon is starting to effect my mental health, I feel so depressed and anxious all the time, I find myself waking up at ridiculous times in the night to check that there’s not another ridiculous decision or some stupid new policy (like DD+7, the bane of my existence) I dread contacting Amazon for anything, I can literally feel the stress as soon as I have to do it. I really wish I never started selling on this blasted website! If someone is literally saying that they want to close the claim why does Amazon need to be so awkward. I used to recommend others to sell on here, now I warn them not to ruin their lives on here!!!!

Case ID: 11214428972 and 11215107532

@Seller_mIRnuhdx7l5sN @Seller_DNQGSsdC7DccM @Seller_gAhPNiLrkfTcr @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_iTgjdgiRqiPsn @Seller_fgtTzyHQfOM1x @Seller_VJ4XoAkjDpjPH @Seller_ZyGdB49sb7An4 @Seller_j9Bd91CW3ZVpr

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Recommended pack group shipment saving
by Seller_i38MVIJDH23AY
Amazon replied

Has anyone found a way to track the savings from shipping to the FC in the recommended pack groups? It isn't appearing on the savings tile as detailed in the help pages.

I have asked Seller Support but they didn't understand the question.

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Hello, i hope someone here can help me, ive come from Etsy where the process of listing items is so streamlined and user friendly, now we're listing on Amazon and the Add a Product interface is driving me insane. Im trying to list baby robes, the sizes we stock are

0-6 Months, 6-12 Months,12-18 Months and 18-24 Months

Now when i try to add variations through Amazon im stuck with 6 Months, 12 Months, etc, none of them are relevant to the size of the items im trying to sell. I can add a "Special Size" to the variation and edit my own custom size that way, however the original "Size" variation still remains on the listing and forces me to choose either the options above or "One Size" which is again irrelevant.

I know there is a way to achieve this as you can see with a similar listing here

Please if anyone could spare a moment to help me figure this out, it really shouldnt be this difficult Amazon!

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Amazon VAT recovery
by Seller_B5FeVrPQrbk67

What is the best way to get details of all VAT that can be recovered in a VAT quarter on my Amazon costs. I know how to get VAT on my sales but not on my Amazon costs.

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We need to speak to the need to speak to the risk management, escalations reduction, and quality Assurance (REs-Q) Team urgently. They have previously replied to an issue we had but we cannot seem to find a away to get back in touch with them. Can any of the CS help? This is very urgent @Seller_z3k8APxGfbQEK@Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_DNQGSsdC7DccM @Seller_XUNeUuvrQDpgP

We have an ongoing case where another seller has been abusing the IPO policy and we have been advised an internal review is being carried out. We really need to speak to the risk management team

Please help as we are a large seller experienced seller

Regards

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Problems with Royal Mail
by Seller_Fg2fqaWOnEtha

I have an OBA and have a Mon-Fri collection. Unfortunately, I am having problems with collections not turning up, I haven't seen anyone in three days! I have been using rubbish bags for a while because I don't have any mailing bags, I ordered them online three times, asked my driver several times and even printed a sign, but nothing. Firstly, they gave me a 14:30 collection then they moved it to 16:30 on paper, but they kept coming at 14:30. Then they gave me a FIR number but they told me it was the wrong one, I was promised another one, but that hasn't happened. My sales manager has left RM and I don't have any contact, if I call them they always say someone will call me back but no one ever does.

Are they always so dysfunctional, or they don't care about small businesses or what?

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Hi all,

I’m hoping a community moderator or another experienced seller can help with this. I’ve had a SAFE-T claim (ID: 92805-47851-4618652, Order ID: 204-1646829-9429106) denied despite meeting Amazon’s reimbursement criteria.

The item was returned damaged and unsellable.

We provided a written statement from the manufacturer (SunnCamp) confirming it was not a fault, but customer misuse (likely tripping over a guyline).

This falls under Use Case #2: “The item was damaged by the customer and returned in unsellable condition.”

The SAFE-T team replied with a generic final denial and refused to address the evidence.

Seller Support also refused to escalate further and redirected me to closed channels. I know from experience that moderators here have been able to flag mishandled SAFE-T decisions when sellers have done everything right.

Could someone please escalate this internally or advise how I can get this reviewed properly?

Many thanks,

Gavin

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Dear fellow sellers,

I'm encountering some delays with an inbound shipment using Amazon Partner Carrier (RXO) to BXH4 this month.

Are you experiencing the same?

I asked the POD to RXO and they sent me a page without any stamp or signature from Amazon.

Thank you.

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Testing - please disregard
by Seller_OYhlMo20wlr0d

This is a test post. Please ignore this post.

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