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Welcome Sellers!

Join our Ask Amazon event to share and discuss strategies for improving your On Time Delivery Rate (OTDR) and Glance View Speed (GVS) metrics within the Seller Fulfilled Prime (SFP) program.

❔ What are OTDR and GVS?

On Time Delivery Rate (OTDR):The percentage of orders delivered to customers by the promised delivery date.

Speed report - Glance View Speed (GVS):The speed at which order details are available for customer review post-purchase.

📎 Discussion Topics:

What actions You’re Taking: Share the steps you’re implementing to enhance your OTDR and GVS metrics.

How can Amazon Support: What assistance would you like to receive from Amazon to help you meet these critical performance metrics?

📝 How to Participate:

  1. Start posting your questions and feedback now in this thread
  2. Our Partner Team will respond to all questions on 30 July
  3. Can't make it on the day? No worries - post your questions and feedback in advance!

This thread will be open from today to We encourage you to post your questions and insights. Our team will monitor the discussion, engage with your queries, and provide answers.

Note: This event is for general questions. We cannot provide advice or feedback on individual cases.

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Hi everyone,

I hope you’re all doing well.

We’re the official brand representatives for our product line in Europe and are currently facing a few challenges that we’d really appreciate your input on — or possibly some guidance from Amazon moderators if they’re around.

1. Variation Structure: ASINs Linked to Parents We Don’t Control

Some of the ASINs we created are being automatically added to parent variations that we don’t see in our own inventory. As a result, we’re unable to manage or edit these variations directly.

In order to work with those listings, we have to open support cases and request that the ASINs be removed from the parent variations. But the process is:

• Very slow

• Often ends with a message like “the variation structure is correct”

• And unfortunately doesn’t lead to resolution

We fully understand that Amazon’s systems group variations to improve customer experience — and we completely support that. But in these particular cases, the variations are not correct: different product groups are combined in one variation, the content is inconsistent, and we have no way to fix it ourselves.

As the brand owners, we know how our products are structured, and we’re doing our best to maintain consistency. But this situation makes it hard to manage our own catalog, especially as we prepare to expand to more marketplaces — many of which already have variation groups that don’t reflect how the products should be presented.

2. Amazon Retail Listings Without Brand Coordination

We also noticed that Amazon Retail is selling some of our products. We haven’t provided stock or authorization for this, so we’re trying to understand:

• Where is the inventory coming from?

• Is it possible to opt out or set boundaries for Amazon Retail when it comes to our brand?

• How do we avoid situations where Amazon Retail lists our products in variations that we can’t access or manage?

Again — this isn’t about restricting who can sell, but more about making sure our products are represented accurately and consistently. We’re just hoping to find a way to collaborate or clarify things so the brand experience stays intact across all marketplaces.

What We’re Hoping To Learn

If anyone has experience with this, we’d love to know:

• Is there a more efficient way to get ASINs removed from incorrect parent variations?

• How can we make sure these ASINs aren’t re-grouped again automatically in the future?

• Has anyone found a process to coordinate with Amazon Retail regarding listings for their own brand?

Any advice, insight, or direction would be really appreciated. We’re not looking to cause issues or point fingers — we just want to understand the system better and make sure we’re doing everything the right way.

Thanks in advance!

Diana from Teceum Team

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Item Returned in a Disgusting State
by Seller_540qgZMXuuXdD
Amazon replied

Hi,

I've had a return today, and it's in an appalling condition. I felt sick just taking it out of the envelope (which was also covered in grease stains)

It has greasy marks and fingerprints all over it, something is caked on the front, and something sticky has been spilt on it.

Can someone please advise if you've been through similar?

Thanks,

Jeff

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493 views
8 replies
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Current state of sales
by Seller_vhXShbraXqRpP

how have your sales been in general since the start of 2025? Are they any better than they were in 2024 or 2023?

I have noticed a sharp decline in sales since the start of April and was just curious to see if anyone else has experienced the same thing!

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0 replies
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A large part of our inventory has gone inactive overnight and now shows as needing approval to sell in our EU stores.

"Request selling approval for policy compliance

Reason: Product requires approval to sell."

We are not accepting applications to sell:

Other Home and Garden (including Pet Supplies) category in Refurbished condition(s)

Other Home and Garden (including Pet Supplies) category in Collectible condition(s)

Other product(s)

We have no idea what this has happened and have got no feedback from cases raised

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0 votes
21 views
4 replies
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Urgent Help need from Amazon specialist
by Seller_NUFH55K7A7jnk
Amazon replied

Hello Team,

Is there anyone from Amazon Support who can assist on an urgent basis? We are facing repeated authenticity violations, and it seems the situation is not being fully understood by your team.

We are selling 100% authentic products, sourced directly from authorized distributors. We have provided original invoices and valid authorization letters from the brands. Despite this, our appeals continue to be rejected almost instantly.

We strongly believe these violations are being triggered by competitors, and unfortunately, we have been dealing with this issue for the past few months. While we previously received reinstatements in similar cases, this time our appeals are not being reviewed properly.

We kindly request that someone thoroughly reviews our case and helps us resolve this matter. We are committed to full compliance and are confident in the authenticity of our inventory.

Kindly help us @Seller_XUNeUuvrQDpgP@Seller_mIRnuhdx7l5sN

Thank you for your support. We look forward to your urgent response.

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14 views
2 replies
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FBA receiving more than I sent
by Seller_Xdj0Gx8fIPNzP
Amazon replied

I have recently noticed in 2 of my FBA shipments, Amazon received approx 120 units (60 in each) extra units than what I sent.

While I'm not complaining about getting free stock, I obviously don't want this to be at the expense of another seller, which I feel it likely is. I also don't want this to cause any problems in the future.

Has anyone else experienced this? Can anyone recommend the best course of action for this?

Thanks.

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0 votes
122 views
3 replies
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Cancel order
by Seller_v35Rr1D2r65Ws
Amazon replied

hello everyone today i got my first order and after 10minutes the customer request to cancel the order . What was the reason i dont know but is it possible that i was late ??

0 votes
0 votes
42 views
2 replies
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Disgusting and absolutely robbery
by Seller_Gt0uYQhC8FGRU
Amazon replied

so I’ve been battling Amazon for a reimbursement on a failed removal order that had passed its processing time, it was clear that my item hadn’t been returned to FBA at that time and according to Amazon it’s been under investigation for 2 months yet they keep creating new removal orders to which I kept cancelling as I wanted my issue resolved from the failed removal order as per amazons own policies and today Amazon have created another removal order but also blocked my ability to cancel it, it’s very obvious what Amazon are playing at hear and I’m sick of this day light robbery from Amazon it’s an absolute shambles has anyone else had these issues.

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16 views
1 reply
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Transit Time
by Seller_L6HyQXmofWTje
Amazon replied

I wonder if someone can help me. Contact to Amazon is very frustrating. I want to change the transit time which Amazon made to decide. Everywhere I look I have no option to change transit time to me so I can alter the time. It just says managed by Amazon. New template neither lets you choose an option.

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0 votes
15 views
2 replies
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Recharging for delivery
by Seller_FdWKBkhV7283K
Amazon replied

Hi there, recently I have some parcels returned as they’ve not been collected. My question is when the customer complains and states ‘I’ve not received it’ how do I go about charging them again for re-delivery. Thanks

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0 votes
97 views
3 replies
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