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Negative Feedback: What's Your Action Plan?
by Seller_gAhPNiLrkfTcr

Hello Sellers,

Let's talk about negative feedback. Negative feedback is a reality of selling on Amazon. We're opening this discussion to understand your approaches to managing it effectively.

💭 Share your experiences:

  • What steps do you take when receiving negative feedback?
  • Have you successfully had negative feedback revised to positive?
  • What communication methods have worked best with dissatisfied buyers?

🌟 Here's an interesting example from our selling community:

A seller recently shared how they immediately contacted a buyer about their return request. Despite leaving an initial negative review, the customer was so impressed with the seller's response that they later added positive feedback specifically praising the customer service received.

What's your experience? What strategies have worked for you?

ℹ️ Please also check"Resolve or respond to customer feedback"for additional information.

Looking forward to your insights.

1 vote
7 votes
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Hey everyone...

I’m posting here as a last resort after more than three months of going in circles with Seller Support, trying to resolve a false dangerous goods claim that has effectively crippled one of our bestselling products. On 25 April 2025, a competitor flagged our light bulb listing as a safety risk. This is a product we’ve sold over 50,000 times without a single complaint, injury, or issue, and something we’ve been incredibly proud of. In response to the claim, we immediately followed Amazon’s guidance to the letter. We obtained updated certifications and third-party testing, recalled over 2,000 units at our own expense, and redesigned our packaging to meet all the additional labeling and compliance requirements Amazon requested.

We’ve done everything asked of us and more, yet we remain stuck. For over 90 days, we’ve been told the issue is due to a single unit that is supposedly “stuck” in a fulfillment center. No one can tell us where it is, what’s being done about it, or why it’s preventing reinstatement of the listing. Every time we contact Seller Support, we receive the same copy-and-paste response: “At this time, I do not have any update to provide on this issue, but I am still actively working on its resolution with our internal team.” That message has been repeated for months. The case has been escalated more than 10 times, but these escalations seem to have no weight. Even contacting Amazon’s managing director email has resulted in complete silence.

We’ve suffered significant financial losses, wasted countless hours, and are losing faith in the platform we’ve invested so heavily in. This is no longer just a policy issue. It feels like we’re stuck in an automated loop with no access to anyone who has the authority or willingness to help. We are a small business doing everything right, and we’re being penalised for trying to comply. If anyone in this community has experienced anything similar, or has advice on how to break through this wall, your help would mean everything. Case ID: 11055085232.

6 votes
0 votes
674 views
13 replies
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I am beginning to hate Amazon .....Verification
by Seller_uXvbuqGy3NJnz

Ok so we have the obvious scammers that Amazon don't support us for, we have the really old website that is SOOOOO clunky to list things on compared to the competition, Pulling listings for no apparent reason, Customer service that ( fill in your own wording here ), We have flaming hoops of legislation to jump through, which only Amazon seem to make us obey, and we accept that is part of life as a seller on Amazon. BUT here's the last straw....

They are holding my earnings to ransom, because for some reason they were really happy with who I was and the bank account I used for the last few years, But now it seems they don't trust me. I have completed the 3 ring circus of confirming stuff, sending in documents validation this, validating that, but still I cannot get to MY money sitting in Amazon's account. No pre-warning at all, just WHAM "You need to prove who you are ", meanwhile Amazon are going to hold all your hard-earned money in THEIR account ( which I have not asked them to send me documents to prove ). I am getting to my wits end TBH. What's the point in continuing to sell on Amazon, if I cannot get the money I earned.

TAKE OUT EVERY PENNY EVERY DAY, OR THEY WILL DO THIS TO YOU TOO WITH NO WARNING!

5 votes
1 vote
328 views
11 replies
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actual robbery
by Seller_xIiqwFk6h5VOD
Amazon replied

A customer purchased nearly £100 worth of stuff and wanted to return one of the items but missed the returns period and opened up an a-z claim. I said we would send a free returns label and honour the return. In the meantime Amazon refunded the whole amount so basically the customer now has £100 worth of clothing for free. The customer stopped replying to messages. I have tried contact the obudsman but they have said they cannot help as it is amazon who need to sort. I have got nowhere with amazon and just get the same automated reply 'we stand by our decision'

So if you think you are covered you are not! As amazon will rob you anyway!

6 votes
0 votes
424 views
10 replies
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Missing Units and Low Reimbursement (FBA)
by Seller_6uynvwskpoYzu
Amazon replied

Hi everyone,

Recently, I’ve noticed that some of our FBA units go missing, and the reimbursements we get from Amazon are below our actual cost.

Has anyone else experienced this?

How did you handle it?

Thanks!

1 vote
0 votes
210 views
3 replies
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AZ Amazon encouraging Fraud / Theft
by Seller_W0UadCH7lVBVG
Amazon replied

I'm reaching out to a Moderator, you have helped in past...so, thanks in advance!

@Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_XUNeUuvrQDpgP @Seller_gAhPNiLrkfTcr @Seller_VJ4XoAkjDpjPH @Seller_b91S9zQ2eKxLt @Seller_j9Bd91CW3ZVpr @Seller_hnDMgUKxMh1V4 @Seller_j9Bd91CW3ZVpr @Seller_VJ4XoAkjDpjPH

AZ case - Buyer is clearly a thief, de-frauding me of £569.99

Order id. 203-2206811-7473920

£569.99

Case i.d. 11310143792

I pay on average of £6,000 p/month in commission to Amazon, and yet there is no support from Amazon.

Ironically I have had 2 calls from Amazon marketing (from a mobile...very professional!) telling me they have identified my business for significant growth, that they will charge for this service £700 p/month and extra commision...really?! No thanks!

We have a signature on delivery

We have images on delivery

We have SMS texts and phone calls, prior and post delivery.

We have the vehicle registrations of his vehicles on his drive on delivery.

And yet he says 'Item not received' He has confirmed it is his address in the images.

Because he is no longer replying to Amazon messages, we have had no choice but to write to him, most recently an LBA.

Amazon Moderators, if you can please go back over this case, see all the information provided in advance of my formal action against all those involved to recover the £569.99 and any subsequent losses I have incurred to date.

Thanks

5 votes
0 votes
245 views
8 replies
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Hi all,

We’ve just had an A-to-Z claim go against us despite tracking showing the item was delivered 2 days early.

Amazon's reason? First they said there was no customer signature. Then, when we pointed out that Evri (our Amazon-approved courier) doesn’t collect signatures anymore, they changed the reason to “late delivery” — which is completely false.

📦 Order ID: 203-0732326-3405144

🚚 Courier: Evri (tracking: H04VXA0008134355)

📅 Delivered: 12 July

🗓️ Amazon ETA: 14 July

We followed every policy, appealed through Seller Support (case ID: 11340099692), and even escalated to the UK Managing Director — but no response. Just a canned rejection from the claims team.

This feels like Amazon is:

  • Using outdated policies (signature requirement?)
  • Changing justifications when challenged
  • Ignoring clear tracking evidence
  • Leaving sellers to absorb losses while protecting the buyer at all costs

Anyone else had this happen recently?

Do Amazon moderators monitor these cases? Who else can we escalate to when logic and evidence are being ignored?

We’re a 10+ year seller with an excellent record. This isn’t how partnership is meant to work.

#AmazonSellers #AtoZClaim #Evri #BuyShipping #SellerSupport #AccountHealth #AmazonEscalation #UKSellers

5 votes
0 votes
163 views
6 replies
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