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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Royal Mail Tracked Delivery What's the point?
by Seller_HHpn9PXML3rLc

Is there any point using Royal Mail Tracked anymore with end to end tracking and a delivery photograph confirmation when even if the item is confirmed as delivered a buyer can just obtain a refund by simply opening an A to Z Claim.

Two orders in the last 2 days have been refunded after A to Z claims have been opened by buyers 'claiming' not to have received their orders where online tracking clearly confirms delivery.

Amazon's response -

The customer reported an issue with delivery. In this case, the tracking information indicates 'delivered', but the customer did not receive the package. Because you provided sufficient information that proves the order was actually received by the customer, we will not count the claim against your Order Defect Rate.

So we have provided sufficient information that proves the item has been received but the customer keeps the goods and also gets a refund, bonus though our ODR is NO!

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Hi Guys. I know Amazon can be a frustrating place but my head is spinning as I cannot seem to get any kind of human being to look at our appeals. I am assuming a human isn't looking at our appeals as any human being would understand.

We had an Inauthentic complaint on a size variant ASIN which is a product that is handmade by us. I mean it's literally made by us and has been for 7 years. There is no possible way it can be Inauthentic in the first place. I have now done multiple appeals including giving links to our trademark and registered design of the actual product. I have on the last submission even included invoices for the material used in handmaking the final product. The response within 10 minutes after 2 hours compiling the appeal is that the invoices do not state the ASIN.

I find it very difficult not to swear. How on earth can the invoice show the ASIN when we hand make the product. I mean it's absolute lunacy.

We have been selling for 10 years and I find these times very difficult to stomach. I just don't even know how I can say anything else to them.

Please help me not lose my mind.

Thank You. Sophie

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OK,

August 2025 will be the 3rd anniversary of when we first reported this issue.

Seller Fufilled Prime Weekend Settings,

A seller (enrolled in SFP) has to set a collection time for Amazon Shipping, DPD, RoyalMail and EVRI on a Sunday and/or a Saturday (which ever day is their active weekend working day(s) ).

There is no option to set NO PICKUP for these services even if the seller does not use them. (this function was present before August 2022 - but removed as part of the "improvement")

The issue is that if a seller wants to use Royal Mail & Amazon Shipping Mon-Fri, and Amazon Shipping on a Sunday

there is no way of setting it

the result is that we only have Amazon Shipping set as a delivery option on our shipping templates - ideally we would also have RoyalMail but as we cant block Sunday from RoyalMail we cannot include them as an option.

And we have a support case running now for 18 months, they managed to "delete" the earlier one.

Oh and the technical team - say it is working as intended (so not working then!)

@Seller_XUNeUuvrQDpgP @Seller_DNQGSsdC7DccM

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Hello everyone!

I need all the help I can get, to resolve a situation....

I have been sold on Amazon over 10 years however all my EU accounts were deactivated in 2017. I have not actively used any of my seller accounts since 2017.

Fast Forward to nowerdays I'm starting a small business and thought of reformulating and changing the image of my seller's account and would like to restore it to sell on Amazon Handmade (item's entirely diferent and not even remotely similar to the item's sold in 2017).

I've requested the reactivation of the account and explained exactly this and more than I am sure that legally all and each of the reasons that led to the deactivation of the account in 2017 have expired and are currently not applicable

I've also requested the reactivation of my accounts from the USA and Canada which are already restored and took less than two days to be restored and approved to sell in the category of handmade products but in my accounts from EU they do not restore my account.

I was told that in all cases "We do not have enough information to remove the violation at this time" after explaining in the information submission that it was only possible to access notifications until 2023 and asked "What is needed to restore the seller's account?" in the following steps of the reactivation just tell me to consult the performance notifications (y ha de 2017)

I have also tried to close the accounts but it is not possible and the messageis that my accounts are blocked.

What to do in my case?

Thanks for the help

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A-to-z Guarantee Claims
by Seller_Ub7LwJvywnrm2

HI, I had an A-to-z Guarantee claim this morning. For no reason. Buyer never contacted me asking for a refund or a replacement. So it Just happened out of the Blue for some reason.

It said on my account health page because of the A-to-z Guarantee Claim "Your seller-fulfilled offers are at risk of deactivation"

Although Luckily there was "No Negative Feedback on my profile store front"

This "A-to-Z Guarantee Claim" Has had a massive effect my Amazon Seller Account Health. I have been doing ever so well in the last past couple of weeks until this one has happened. Now Amazon Refunded The Buyer without proper investigating it before hand' and Now I lost out. I am not happy at all. Can anyone help me to resolve the issue in this matter.

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Charge Method accepted for uk market place but rejected for European countries . It's uk debit card, accepted for UK market place but being rejected for Sweden Italy France etc

What bank/card is working ?

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One of my FNSKUs has been incurring long-term storage fees since February. However, when we checked the sellable quantity, reserved quantity, and removable quantity, there is actually no stock available to sell or remove. So what inventory is actually generating these fees?

We've been contacting Amazon since February, but the issue still hasn't been resolved. Case ID: 10804296912.

Is this how Amazon unfairly charges sellers long-term storage fees?

1 vote
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Inaccurate Pricing Information
by Seller_tJojjzGVVZBCu

Hi, I have an issue with this were I have had 5 listings now removed for inaccurate pricing information. The prices I have offered are fair prices similar to other sites like ebay. I was the cheapest on the market and for some reason other sellers are still selling the items at an even higher amount some even the double the price

@Seller_DNQGSsdC7DccM@Seller_XUNeUuvrQDpgP

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Amazon Gave Sneaky Refund Without A-Claim
by Seller_ae51e0CJoHqCX

So I have just come across a refund given by Amazon to a customer for a bespoke order.

I was blissfully unaware of there being an issue with any order.

The order came in yesterday and had a note on the order with this incredibly rude message "Do not disappoint me please. I need this ASAP"

Anyway needless to say it was a next day order so I immediately processed the requirements and put this on a next day tracked.

It was received at 10.46am. By 12.46pm, I had a note from Amazon to tell me the order has been refunded.

No A-Z claim, no dialogue with the customer or even an explanation from Amazon why this order has been refunded.

I contacted Amazon and raised a Safe T claim. The safe T claim was instantly denied and I immediately put in an appeal and just waiting on the outcome.

I contacted Amazon seller support and they stated another department had refunded this without giving any explanation other than the customer claims to have received the wrong item.

In what World does an Amazon rep hand out a refund without an A-Z or querying with me first for a refund. The order value I think is irrelevant in this case but to me it is substantial and I am waiting for an explanation.

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Amazon Feedback Manager Is Failing Sellers
by Seller_6HXPDZ2n6YG3n

Case : 11163124502

Today, I received a neutral feedback from a customer which reads:

"APPARENTLY THERE IS A PROBLEM WITH THE DELIVERY, CAN YOU ENLIGHTEN ME?"

The estimated delivery date for this order (ID: 204-8981519-6037168) is 4th June 2025 – and today is only 30th May 2025. The order is still well within the promised timeframe, and there are no issues from our side regarding dispatch or delivery.

Despite this, when I requested the removal of this feedback via Feedback Manager, the response I received was:

“We are unable to remove this feedback because it does not meet our guidelines for suppression.”

This is extremely frustrating. Either untrained staff or an unresponsive AI seems to be handling these requests, and it's draining us , mentally and emotionally. This kind of response feels like psychological bullying, and it must stop.

How can this feedback not qualify for removal when the item hasn't even reached its estimated delivery window?

Are buyers now allowed to leave negative or neutral feedback immediately after placing an order, and sellers are left powerless to dispute it?

What's the point of the Feedback Manager if it cannot apply basic logic to protect sellers who are actually doing everything right?

Amazon needs to urgently review how feedback suppression is handled , sellers deserve fair treatment, and the current system is not only broken but also demoralising.

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_j9Bd91CW3ZVpr

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