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This article applies to selling in: United Kingdom

Frequently Asked Questions about FBA

What is Fulfilment by Amazon?

Fulfilment by Amazon (FBA) is a service which enables sellers to make use of Amazon’s first class fulfilment resources, its world-renowned expertise, acclaimed customer support and trusted fast & free delivery options to help sellers grow their online business both domestically and internationally.

In short, you store your products in our fulfilment centres and we pick, pack and deliver to your customers.

Fulfilment by Amazon can handle any product category available on your Amazon Seller Account up to a maximum of 30KG in weight and it is available to all sellers to try out.

Whether you are already selling on Amazon or not, you can choose to test the Fulfilment by Amazon service by sending us either a small number of products or a complete lorry-load!

There are no setup charges or subscriptions fees for FBA. You only pay when you make a sale or register for paid services.

For detailed information about Fulfilment by Amazon, please visit our marketing website.

Where are Amazon Fulfilment Centres located?

We have over 20 Fulfilment Centres throughout Europe, including, but not limited to the UK, France, Germany, Italy and Spain.  

How do I register for Fulfilment by Amazon?

If you are already selling on  Amazon, you can add Fulfilment by Amazon to your account by accepting the User Agreement for Fulfilment by Amazon. After accepting the terms, please follow  the online instructions to complete the simplified enrolment process.

Where can I find a copy of the User Agreement for Fulfilment by Amazon?

Click on the following link to find the latest version of the Amazon Services Europe Business Solutions Agreement, which covers FBA.

How can customers identify my Amazon-fulfilled products on Amazon.co.uk?

Amazon-fulfilled listings are displayed with the “Fulfilment by Amazon” logo, so customers know that packing, delivery, customer service and returns are all handled by Amazon.

Will Fulfilment by Amazon help me win the Amazon buy box?

Your Amazon-fulfilled listings are evaluated in the same way as all Amazon offers, according to item price excluding shipping costs. This applies to Amazon.co.uk and all other European Amazon Marketplaces.

Fulfilment by Amazon gives you an edge over the competition by increasing the visibility of your products to millions of high-value Amazon Prime customers. FBA also helps you achieve the coveted “Featured Merchant” status, which is required to compete for the Buy Box as well as the Buy Used Box for media products such as books, music, videos, or DVD’s, if all the requirements are met.

What are the shipping options for Amazon-fulfilled products?

Amazon-fulfilled orders are handled like all other Amazon orders: your FBA customers are eligible for free delivery, Amazon Prime and Amazon Gift Wrapping.


Frequently Asked Questions about FBA


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