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This article applies to selling in: United Kingdom

Product Page Style Guides

These guides will help you to list your products effectively on Amazon and maximise your sales. They are easy-to follow manuals with clear examples of “do’s and don’ts” and they provide information on everything you need to create a great product listing, for both content and discoverability, including:

  • Product title
  • Images
  • Bullet points
  • Product description
  • Brand and manufacturer
  • Model and part number
  • What's in the box
  • Variations
  • Search terms
  • Browse and refinements

The product detail page and all information on it will be used by all sellers. Don't include any information that is specific to your offers, such as price, quantity, or condition. This information can be added during the offer listing process. In summary:

  • Provide as much information as possible to help customers find your product and decide whether to buy it.
  • Use only official product data. Do not include merchandising information, such as price reductions.
  • Do not include offer-specific information in the product information sections.

To learn how to create variations using parent-child product relationships for Fashion products, please watch the Seller University video.

Click the links below to download a copy of the appropriate Style Guidelines for the category in which you sell products.

Style guidelines Updated
Electronics 09/11/2012
Computers & Office, Home, Garden & Pets, Toys & Baby, DIY, Tools, Auto, Grocery and Health & Beauty 10/01/2014
Clothing 24/03/2015
Beer, Wine & Spirits 23/04/2015
Jewellery 30/01/2009
Lighting 10/08/2009
Luggage 24/03/2015
Pet Supplies 21/03/2013
Shoes and Shoe Accessories 24/03/2015
Sports and Leisure 30/01/2009
Watches 23/04/2015
Alcohol 06/12/2016
Baby Products 06/12/2016
Beauty 06/12/2016
Grocery 06/12/2016
Personal Care Appliances 06/12/2016

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