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This article applies to selling in: United Kingdom

Important information for international sellers

Important reminder of your obligations as an international seller

When selling on our website as an international seller, there are important requirements you must follow to ensure a great experience for customers. Understanding and complying with these requirements is essential for successful international selling and is required for your participation in Amazon's international selling programmes.

If you use Fulfilment by Amazon (FBA), please view the Important reminder of your obligations when using Fulfilment by Amazon in the section below.

Before you start selling internationally on any of Amazon's European marketplaces, there are important steps we recommend you take to ensure a great experience for you and for customers. Please review our International Sellers Rules set out below, as well as our Seller Services programme policies applicable to the European marketplace you want to list your products on. These rules are in addition to, and in no way limit, other seller obligations pursuant to contract or otherwise. Please make sure you understand and satisfy our rules and policies at all times and for each product you offer.

  • Respect Local Laws

    We encourage you to familiarise yourself with all applicable local laws including product compliance. It is important that you read and understand our EU Import & Cross-Border Sales information.

    • Product requirements
      • Product compliance (e.g. plugs, voltage, toys, pharmaceuticals, cosmetics, food, product documentation, age requirements)
      • For medicinal products: A valid EU common logo URL that indicates that you are registered to sell medicinal products; refer to the EU Common Logo URL
      • Environmental or health and safety requirements (e.g. REACH, CLP, WEEE, RoHS, batteries, packaging)
      • Markings/labelling (e.g. CE marking for low-voltage equipment)
      • Please also familiarise yourself with our Restricted Products lists applicable to the marketplace you want to list your products on.
    • Public authority requirements
      • Customs
        Note: You are not authorised to import goods in the name of Amazon or to show Amazon as the declarant, importer of record or consignee!
      • Export controls
      • Reporting obligations (e.g. Intrastat)
      • Taxation: please provide an EU VAT number and comply with local tax obligations. Here are some useful resources for tax information in Europe:
      • Copyright levies (e.g. on certain reprographic devices)
      • Intellectual property rights: please ensure that you have all intellectual property rights (e.g. patents, trademarks or copyrights) necessary for listing your products in the EU or selling them cross-border within the EU. Manufacturer's warranties should be valid in the country you intend to distribute within.
  • Manage Customer Expectations
    • For self-fulfilled orders shipped from outside the marketplace the product is listed on, you should provide an accurate shipping address in your seller profile.
    • Manage customer expectations by allowing a longer lead time to ship to cover shipping time from the dispatch location.
    • Customers expect the products to be listed in the local currency of each marketplace you list your products on. Make sure that your product sales price includes all taxes (including any VAT).
  • Provide Customer Service and Manage Customer Returns
    • Please ensure that you are able to provide general customer service including handling customer’s VAT invoice requests in the language of the marketplace you list your products on.
    • For self-fulfilled products you need to provide a local returns address for each marketplace you list your products on. You can do this by engaging a third-party company that can provide local return addresses for your international orders, e.g. InterCultural Elements. Alternatively you can also offer your buyers free shipment for customer returns to your home country address.
    • For FBA unit removals you need to provide a returns address in the country of the fulfilment centre to which you send your products unless Amazon explicitly offers an alternative solution. Please note that without a local returns address your products cannot be returned and may need to be disposed of without reimbursement to you.
    Note: For units fulfilled by Amazon, customer service related to packaging, handling and shipment, as well as receiving and processing customer returns, are handled by Amazon.
  • Use Fulfilment by Amazon
    • It is important that you understand that you (or your freight forwarder) will have to be listed as importer/consignee and nominate a customs broker. Also please note that all your goods sent to fulfilment centres need to be sent under Delivery Duty Paid Destination freight terms with all relevant import duties, import VAT and other taxes paid by you. Avoid possible rejected shipments and related costs by complying with these terms. Remember, you are also responsible for any charges or claims, as well as for arranging re-delivery of goods.
    • Please make sure you label all FBA products with a barcode provided by Amazon’s system (sticker).
  • Provide your payment methods
    • Please provide a bank account in one of the countries supported by Amazon. See the current list here. You also need to enter credit card information from a credit card acceptable by Amazon.

Our International Seller Rules are programme requirements and not intended as legal or tax advice. You are encouraged to consult with a legal or tax adviser if you have questions about the laws and regulations concerning your offer and sale on Amazon's European marketplaces. The list of EU issues is not exhaustive and the information available at the external links provided has not been prepared, reviewed or approved by Amazon in any way and may be incomplete, inaccurate or outdated.

Important reminder of your obligations when using Fulfilment by Amazon

Before you begin using Fulfilment by Amazon (FBA) in an Elected Country outside your business location, you need to provide a bank account in a country supported by Amazon in order to get paid. In addition, please carefully consider the following matters with your legal and tax experts (as you deem necessary) and only participate in the FBA service when you comply with all of the following:

Delivery of Inventory.

If you choose to send inventory directly to Amazon from outside your Elected Country, you must use an import broker (either one of your own choosing or one designated by Amazon). All inventory sent directly to Amazon from outside the Elected Country must be sent under "Delivery Duty Paid destination" freight terms with all relevant import duties and other taxes paid. Amazon will not be responsible for any import duties, taxes, collect freight or miscellaneous charges associated with importation into the Elected Country.

Surety Bond.

If you choose to send inventory directly to Amazon from outside the Elected Country, you will need to obtain an import surety bond.

Importer and Consignee.

If you choose to send inventory directly to Amazon from outside the Elected Country, you will list yourself as the importer and consignee, will not mention Amazon as the importer or consignee, and will register as a non-resident importer as necessary. Amazon will not act as importer of consignee of this inventory.

Return Delivery Address.

Amazon is currently unable to return FBA inventory to an address outside of the Elected Country. Furthermore, the FBA service does not currently support pick-up options for sellers at our fulfilment centres. If you wish to have your inventory returned to you, you must supply a return address in the Elected Country.

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