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This article applies to selling in: United Kingdom

Registration Requirements by Marketplace

United States

You will need to provide a valid credit card, phone number and tax information. For taxes, you will be required to go through an online step-by-step interview that will determine whether you will need to complete a W-9 form (as a US taxpayer) or a W-8BEN (as a non-US taxpayer). Visit United States Tax and Regulatory Considerations for more information on taxes.

European Marketplaces

You will need to provide a valid credit card, phone number and tax information. You will also need to provide a VAT number. Although you can complete your registration without a VAT number, you will be required to provide one in order to sell in Europe. To find out how to register for a VAT number, visit Europe Tax and Regulatory Considerations.

The Amazon European Marketplaces account

In Europe, Amazon has unified its marketplaces, allowing you to create and manage product offers on one or more of the following websites:,,, and You control what you sell and where, and you manage your European business from a single seller account.

When you register to sell on any of the Amazon European marketplaces, your seller account is automatically enabled to allow you to sell on all other Amazon European marketplaces. All your orders will be managed in a single place, making selling in Italy feel just like selling in the marketplace where you originally registered. However, you will still need to satisfy the Amazon seller rules applicable to the countries where you sell. These are basic rules to ensure Amazon's customers enjoy the best possible shopping experience. You'll also need to be aware of the local and European tax and regulatory requirements, and it's your responsibility to ensure that you comply with applicable requirements. Please also note that when you sell on any of the Amazon marketplaces in Europe, you will be subjected to country-specific per-item fees which are payable to Amazon upon sale of an item.

In order to sell across Europe, you will need to create listings in each of the Amazon European marketplaces where you want to sell. Please note that creating offers in the first European marketplace does not automatically populate offers in the other European marketplaces; you will need to create offers in each of the marketplaces where you want them. See the Listing Creation for Global Accounts for more details.

Finally, when setting up an Amazon European seller account, you'll need to provide a bank account in one of the countries supported by Amazon. Currently, Amazon supports UK and US bank accounts, as well as bank accounts in all Eurozone countries. Visit the Eurozone Portal for more information.

Japan offers an online seller registration process in English and Japanese. Once you have set up your account, you'll be able to choose Japanese or English to manage your account in Seller Central.

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