This article applies to selling in: United Kingdom

Category, Product and Content Restrictions

Category, Product and Content Restrictions

Customers trust that they can always buy with confidence on Amazon. As a seller on the Amazon website, it is your responsibility to make sure that both you and your products comply with all applicable laws and Amazon policies.

You should carefully review the "Examples of Permitted and Prohibited Listings by Category" and the “Restrictions Affecting All Items” sections shown below before listing a product on Amazon.

The examples provided in these Help Pages are not exhaustive and are not intended as legal advice. The links provided are for information purposes only and Amazon does not warrant the accuracy of any information provided in these links. We encourage you to consult with your legal advisor if you have questions about the laws and regulations concerning your products. Remember that even when a product is not prohibited, it must always comply with applicable laws. Also, you should regularly review Amazon policies as these may change from time to time and we may restrict or prohibit products that are allowed by law.

For some product categories, sellers may not be able to create product listings without prior approval from Amazon. See the Requesting approval to sell in restricted categories Help page for more information.

Finally, please note that additional restrictions may apply if you use Fulfilment by Amazon.

Consequences of Violations

Violating Amazon's policies on listing prohibited items may result in Amazon taking actions including:

  • Cancellation of listing
  • Limits on listing privileges
  • Suspension of your listing privileges
  • Removal of your selling privileges

Amazon reserves the right to make judgments in its sole discretion about whether or not a listing is appropriate. If we determine that the content of a product detail page or listing is prohibited, potentially illegal, or inappropriate, we may remove or alter it without prior notice.

We are constantly innovating on behalf of our customers to improve the ways we detect illegal products and products that otherwise violate our policies, and we continually make adjustments to the systems we use to detect these products. On occasion, our systems may remove products that are permitted to be sold on our site. This may occur if there is incomplete or inaccurate product information provided to us or if our systems incorrectly identify a product as restricted. For example, if there is a product with both general sale and prescription versions, we may restrict the product if we are unable to determine which version of the product is being offered. Also note that some products that are legal are still prohibited by our policies. Sellers who believe a product has been removed in error should contact Seller Support, and we will review the product and make any appropriate adjustments to our systems as well as to the seller’s account status, as applicable. Please note that moving a restricted product listing to Out of Stock (OOS) does not make the listing compliant. Failure to properly close or delete all restricted product listings from your inventory may result in the removal of your selling privileges. If you think your product was incorrectly identified as a restricted product on Amazon, close the listing immediately, to ensure compliance while you appeal the restriction with Seller Support.

Reporting

Amazon encourages sellers to report listings that violate Amazon's policies or applicable law by using our Contact Us form. Please include all relevant information so that we can thoroughly investigate the case.

Examples of Permitted and Prohibited Listings by Category: 

Restrictions Affecting All Items

Prohibited Content and General Restrictions
Intellectual Property Violations
Recalled, Hazardous and Dangerous Products

Additional Related Policies

Requesting approval to sell in restricted categories
Fulfilment by Amazon: Product Restrictions

Related seller forum threads

Click the links below to read comments from other Amazon sellers about category and product restrictions.

Prohibited Content and General Restrictions

  • Illegal and potentially illegal products: Products sold on the Amazon.co.uk site must comply with all applicable laws. As sellers are legally liable for their actions and transactions, sellers must know the legal parameters surrounding any product they offer for sale on Amazon.co.uk. This includes the sale of products by sellers outside the United Kingdom.
  • Promoting Illegal Use: Sellers must not promote illegal or prohibited uses of their products on Amazon.co.uk.
  • Stolen property: stolen property is prohibited at Amazon.
  • Offensive material: Amazon reserves the right to determine the appropriateness of listings posted to our site.
  • Nudity: In general, images that portray nudity in a gratuitous or graphic manner are prohibited. See the help page on Sex & Sensuality products for more information.
  • Items that infringe upon an individual's privacy: Amazon holds personal privacy in the highest regard. Therefore, items that infringe upon, or have potential to infringe upon, any individual's privacy are prohibited.
  • Advertisements: Listings that are intended wholly or mainly as "portals" to commercial or private websites for the purposes of advertising, or that offer contact information for non-Amazon.co.uk offers, particularly those with non-Amazon.co.uk ordering tools or information are prohibited.
  • Products from embargoed and sanctioned countries: Products from (originating in or produced in) any of the countries currently sanctioned or embargoed by laws and regulations applicable to Amazon are not permitted for sale at Amazon.co.uk.

Intellectual Property Violations

Products violating copyright, patent or trademark laws or any other intellectual property right are prohibited. Here are some examples of prohibitions:

  • Counterfeit merchandise: Products offered for sale on Amazon.co.uk must be authentic. Any product that has been illegally replicated, reproduced or manufactured is prohibited.
  • Unauthorised and unlicensed merchandise: All items offered for sale on Amazon.co.uk must be commercially produced and authorised or licensed for sale as a retail product.
  • Recopied media: Media products (including books, films, CDs, television programmes, software titles, videogames) that have been recopied, dubbed, duplicated, or transferred without permission of the rights holder are illegal to sell and are prohibited. This includes:
    • Books - Unauthorised copies of books are prohibited.
    • Music - Bootlegs, unauthorised live concerts, unauthorised soundboard recordings, unauthorised merchandise, etc. are prohibited.
    • Films - Unauthorised copies of films in any format are prohibited. Unreleased/pre-released movies, screeners, trailers, unpublished and unauthorised film scripts (no ISBN number), electronic press kits, and unauthorised props are also prohibited.
    • Photos - Unauthorised copies of photos are prohibited.
    • Radio programmes & Concerts - Unauthorised recordings or copies of recordings of radio programmes are prohibited.
    • Screeners/promotional versions of all media including books (advance reading and uncorrected proofs), music, software, PC & video games, DVDs and video are prohibited.
    • Software - Recopied or duplicated software in any format is prohibited. Academic, OEM, back-up, fulfilment, military, promotional, beta (pre-release), unauthorised freeware/shareware, shared software licenses, recovery discs and "softlifted" versions of software are prohibited. Read our rules for selling software.
    • Television programmes - Unauthorised copies of television programmes (including pay-per-view events), programmes never broadcast, unauthorised scripts, unauthorised props, and screeners are prohibited.
    • Video games - Video games sold on Amazon.co.uk must be full retail versions. Recopied and transferred video games are prohibited. Mod chips, silver disks, video game emulators, Sega bootdisks, game enhancers, unauthorised video game compilations, unauthorised bundles of video game products, and unauthorised accessories are also prohibited.
  • Cross-border media and parallel imports: Genuine branded goods that infringe a rights owner’s intellectual property rights within the European Economic Area (EEA) are prohibited. For more information, visit our EU Imports and Cross-Border Sales help page.
  • Transferred media. Media transferred from one format to another is prohibited. This includes but is not limited to: films converted from NTSC to Pal and Pal to NTSC, laserdisc to video, television to video, CD-ROM to cassette tape, from the Internet to any digital format etc.
  • Promotional media: Promotional versions of media products, including books (advance reading copies and uncorrected proofs), music, and videos (screeners) are prohibited. These products are distributed for promotional consideration and generally are not authorised for retail distribution or sale.

Recalled, Hazardous & Dangerous Products

Because Amazon wants to ensure that products offered through Amazon.co.uk are safe (that is, there is no risk that they will cause death, personal injury or damage to property), listings for any products recalled by the manufacturer or by a government agency are prohibited. Amazon also reserves the right to take into account recalls made by government agencies of other countries.

Products that are not safe are prohibited. All new toys and electrical equipment must be CE marked. All toys and electrical equipment, whether new or used, must be safe and, where applicable, come with a UK standard three-pin plug. You must have used and refurbished electrical equipment tested by an expert prior to listing to verify that it is safe.

When selling allowed hazardous and dangerous items, it is your responsibility to store and transport them properly and with all the necessary security measures that may be required.

Examples of Prohibited Listings

  • Products recalled by manufacturers
  • Products recalled by governments’ agencies, national or international such as CPSC, NHTSA, FDA, USDA-FSIS or EPA
  • Products listed on a RAPEX report as posing a serious risk to the health and safety of consumers
  • Products made of chemicals without necessary registration on the REACH-List
  • Restricted chemicals or professional use only chemicals
  • Chemicals that may damage the ozone layer, such as carbon tetrachloride
  • Fireworks (except category 1 fireworks)
  • Products intended to come into contact with foodstuffs (including products in contact with babies and infants’ mouths) containing bisphenol A (BPA)
  • Certain hazardous items, such as:
    • Items containing mercury
    • Cigarette lighter refills containing any amount of butane
    • Batteries or accumulators, including button cell batteries, that contain more than 0,0005 % of mercury by weight or more than 0,002 % of cadmium by weight, except portable batteries and accumulators intended for use in: emergency and alarm systems; medical equipment (excluding cell batteries in hearing aids that are prohibited); cordless power tools
    • Photo processing items
    • Toy crossbows that have the capability of shooting small, sharp projectiles (e.g., toothpicks, pins)

Related Amazon Help Pages

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