Valid Tracking Rate (VTR) measures how often you use valid tracking numbers on your orders. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate (VTR) is a performance metric that reflects those expectations. Below are the requirements for Valid Tracking Rate, starting April 19, 2021:
VTR only applies to seller fulfilled orders.
To calculate this metric, we take the number of packages you deliver with a valid tracking number and divide it by the total number of packages you have delivered and confirmed. VTR is expressed as a percentage. For example, if you confirmed delivery for 200 packages, and 190 of those packages delivered with Amazon integrated delivery service providers had a valid tracking number, your Valid Tracking Rate would be 95% (190 ÷ 200 = .95 or 95%)
We use promised delivery date to determine which orders are included in the performance metric. Your Valid Tracking Rate has a two-week latency period, which allows the data enough time to be statistically relevant.
The following items are not included in the VTR calculation:
Starting 31 March 2021, you can monitor your category level VTR in this dashboard here
Sellers are encouraged to use carriers from the following lists to deliver their packages as these carriers provide real-time tracking status to Amazon. This helps reduce buyer contacts and improve seller feedback ratings. The following carriers are integrated with Amazon: AAA Cooper, ABG, Adrexo, Alljoy, AO, Aolde, Aoluk, Arrow, Arrow UK, AT Post, Australia Post, Belgian Post, Bestbuy, BJS, Bluedart, BRT, Celeritas, Centex, China Post, Chronopost, Cititran, CNE Express, City Link Coliposte, Colissimo, Correos, Correos Express, CTT Express, DBSA, DB-Schenker, Delhivery, Deutsche Post, DHL, DHL Ecommerce, DHL Home Delivery, DHL DE, DHL HB, DHL NL, DHL Parcel, DHL US, DPD, DPD DE, DPD FR, DPD UK, DPGM, DSV, Dtdc, DX Freight, Emirates Post, Energo , Energos, Envialia, Estafeta, Estes Express, Fastway, FDXG, Fedex, Fedex Freight, Firstmile, Furdeco, Gati, Gel, GEL Express, Geodis, GlS, GlS ES, GlS IT, Hermes, Hermes Einrichtungs Service, Hermes UK, Hmshb, Home Logistics, ICC, IDS, India Post, Janio, Japan Post, JCEX, JP Express, Katolec, KNA, Kuehne Nagel, La Poste, MRW, Nexive, Ninjavan, NL Post, Panther, Parcel Force, Pilot Freight, PLTA, Poste Italiane, Q Express, Q Xpress, R+L Carriers, Raben, RBNA, Rhenus, Rieck, Roadrunner, Royal Mail, RPDA, SAIA, SDA, SEFL, Seino, Seur, SF Express, SFC, Singapore Post, Speedex, Startrack, SWA, Teleflora, Tipsa, TNT, TNT IT, TNT NL, TNT UK, TNTA, Tourline Express, Tuffnells, UPS, UPS Freight, USPS, VIR, Vnlin, Wanbang, Watkins, WINIT, XPO, XDP, Yamato, Yanwen, YDH, Yellow Freight, Yodel, Yun Express, Yurtici, 4PX
Using a carrier that is not integrated by Amazon will result in an invalid tracking ID, as Amazon will not receive updated tracking status of the package.
Please allow 72 hours for the report and metric to reflect any updates.
Before the delivery date, you can edit order tracking information.
Allow 72 hours for the report and metric to reflect the changes.
If you use Royal Mail 24®/48® to deliver your packages, then you must provide the unique parcel ID, located above the 2D barcode on the label. This will allow us to provide customers with a delivery scan event. If you are using a Royal Mail 24®/48® product that does not have a barcode, please ensure you contact your Royal Mail account manager, or contact Royal Mail here, to set up these services. You will not be able to dispatch confirm an order using a Royal Mail 24®/48® delivery method unless you provide the parcel ID.
Yes. If you are using a Royal Mail 24®, Royal Mail 48®, 1st Class, or 2nd Class product that offers a delivery confirmation Amazon will receive this once the product is scanned on delivery. This will provide visibility to sellers, customers, and Amazon of delivery. If you are using one of these products without a barcode, please ensure you contact your Royal Mail account manager, or contact Royal Mail directly, to set up these services. You will not be able to confirm delivery of an order using a Royal Mail 24®, Royal Mail 48®, 1st Class, or 2nd Class delivery method unless you provide the parcel ID.
Postage stamps are not a tracked service. If you are delivering your shipments using an untracked delivery method, you are not required to provide us a tracking ID for domestic and cross-border deliveries.
You can ship confirm orders without a tracking ID for untracked delivery methods and in case you use delivery service providers that are not integrated in Amazon systems. Tracking IDs are required for all orders delivered with a tracked delivery method for delivery service providers integrated in Amazon systems. Additionally, you must provide us the tracking IDs from RM 24/48 delivery methods.
You should engage directly with your delivery service provider to try and find a resolution with them. You should also review your labels to ensure you’re using the right ship method and that labels are being printed correctly.
In addition, you can consider using Buy Shipping, which allows you to buy shipping labels through the Seller Central interface. When using Buy Shipping, the delivery service provider, ship method, and tracking ID are automatically provided by the delivery services provider to Amazon, and all tracking IDs received by Amazon through Buy Shipping are considered valid. In the UK, we currently have DPD, Hermes, Amazon Shipping, and Royal Mail ship methods available. You can access Amazon negotiated rate cards, or for Royal Mail, you can link your accounts to benefit from your own rates. For more details on how to use Buy Shipping, see the Use Buy Shipping services Help page.
Providing valid tracking numbers can have a number of benefits:
No, you will not be able to ship confirm orders without inputting a delivery service provider name and delivery service. Delay in ship confirming orders can impact your Late Dispatch Rate (LDR) which may lead to account suspension (find more details here). Also, Amazon will automatically cancel orders when seven days have passed the expected dispatch availability date if you have not yet dispatched and confirmed the dispatch (find more details here).
Please refer to the Tracking FAQ in Seller Central.
Please use delivery service provider name as ‘Other’ and provide us the name of your non-integrated delivery service provider and delivery method. Please also provide us with the tracking information if available so that customers can still track their orders through the delivery service provider website. Shipments sent through ‘Other’ delivery service providers will not be considered while calculating VTR performance.
If you use an integrated delivery service provider please ensure that you enter the tracking number correctly, and that you confirm the order according to the guidelines. Please refer to our Tracking FAQ Help page here for additional details. If you are unable to ship confirm despite entering a correct tracking number, please use ‘Other’ as the delivery service provider code (and provide appropriate delivery service provider and ship method name) to ship confirm the order and contact Selling Partner Support for help.
If you do not provide a 95% VTR as required by the policy, all Merchant Fulfilled Network offers in the impacted category may be suspended. This will not affect the MFN offers in other categories or your FBA offers. If any of your listings get suspended, you can submit a Plan of Action and apply for reinstatement. If your appeal is approved, your merchant-fulfilled listings in the affected category will be restored.
You are expected to meet 95% VTR from April 19, meaning we will review the first 30 days’ delivery performance on 19 May 2021. From May 19, you may receive an email notification if your VTR does not meet 95% at the category level in the last 30 days. The impacted selection may be suspended in the category level if 95% in the last 30 days is not met. To reinstate suspended selection, you will need to submit a plan of action, which will need to be approved.
For example, if you are a UK based seller shipping to customers in the EU, you are not required to provide tracking information unless you are using a tracked ship method. When you select your carrier and ship method, you’ll be prompted to provide the tracking ID if the ship method is tracked.
In case you are using a tracked delivery method, we recommend you contact your delivery service provider and provide us the tracking IDs. If you are using an untracked ship method, you are not required to provide us a tracking ID for domestic and cross-border shipments.
If the ship method receives at least one scan it will be considered valid for the purposes of measuring VTR.
Please refer to the Valid Tracking Rate FAQ Help page for more information.
Please refer to the Tracking FAQ Help page for more information about tracking numbers and tracking IDs.