You can use inventory file templates to create or edit your listings in the Amazon catalogue in bulk.
If the items you want to list are already in Amazon’s catalogue in the marketplace where you want to list and you do not wish to provide information that describes the item, such as bullet points or product description, we recommend that you use one of the following three templates, which can be downloaded here:
If the items you want to list do not yet exist in Amazon’s catalogue in the marketplace in which you want to list or you wish to provide information that describes the item, such as bullet points or product description, we recommend that you use a category-specific template. You can generate a template for the categories in which you wish to list by visiting the Add Products via Upload page.
If you want to list your items in multiple marketplaces, we recommend that you use the Multi-Marketplace Listing Template. You can generate this template on the Add Products via Upload page by selecting the marketplaces in which you want to list before you generate your template. For details on using the multi-marketplace features in this template, see the bottom of this page.
If the items you are listing are books and are not in the catalogue, or you do not know the ISBN, UPC or EAN, you can use the Standard Bookloader file. You supply information about the book (such as title and author) and we will check whether it already matches a catalogue item. If it does not match, we will create a new catalogue entry based on the information you supplied. Booksellers may also want to load inventory using the UIEE format. With this option, if you don’t have ISBNs, you can still load your items to Marketplace by taking advantage of Amazon’s ISBN matching. Books that don’t have ISBNs will have new detail pages created.
If the items you are listing belong in the Music category, you can use the Music Loader File. If your product is already in Amazon’s catalogue, Amazon will add your listing to the existing page. If your product is not already in the catalogue, Amazon will create a new catalogue page based on the information you supplied.
We recommend that you keep a backup copy of your completed template on your computer hard drive so that you can use it later to make updates to your listings.
The SKU is the key field in every inventory file and should not be altered or reused The SKU is the key field in every inventory file and should not be altered or reused within a single marketplace. Amazon uses the SKUs in your inventory file to associate your product listings (the product page ASIN and your offering) with your individual inventory level records in the Amazon catalogue. This means the following:
We recommend that you always provide the UPC, EAN, JAN or ISBN when creating a new product page on Amazon. For more information, see Product identifiers. For the requirements for each category, including exceptions and exemptions where available, see Category and product code requirements.
Customers primarily use search terms (keywords) to find products on Amazon. Good search terms go a long way toward increasing product visibility. Most products can support five keywords. Think like customers do and use search terms that are popular on your own website or for your product line. For more information about using search terms, see Use search & browse.
Some categories support variation relationships that include a single parent product and multiple child products.
Parent products are non-sellable products that you list in your inventory file so you can create relationships between products.
Child products are unique, sellable products linked to a parent product. The child product is similar to other child products (or siblings) linked to the same parent product. However, the child varies from its siblings according to specific criteria. These criteria are described in the variation-theme section of the Data Definitions tab on the inventory file template. Acceptable variation themes differ by category, but might include attributes such as size, colour and flavour.
Set up parent-child relationships in your inventory file whenever possible. This makes search and browse results much more manageable for customers because related child products are grouped together. When you set up parent-child relationships, distinguish each child product in the title. For example, if you sell shirts and some are red and some are blue, use ‘Shirt, Red’ and ‘Shirt, Blue’.
You can view the child ASINs for each parent ASIN in the Amazon catalogue on the Manage Inventory page page in your seller account.
For more information, see Variation relationships.
When you open the product template in Microsoft Excel, you see several tabs along the bottom of the product template workbook. These tabs include the following:
|Instructions||An overview of how to use the product template.|
|Data Definitions||A detailed review of each field in the inventory file. This tab provides a label name, definition, use case, accepted values and example for each field.|
|Template||The sheet where you provide your listing information. You can modify the order of the columns, but do not modify the order of the top three rows. The first row of this sheet contains information about the version of the template you are using. The second row of this sheet contains attribute labels that describe the information being requested in each column. The third row contains the attribute identifier that Amazon’s systems use to associate your listing data with the correct attribute.|
|Examples||Examples of how to accurately format the data for different products.|
As you enter your listing information on the Template tab, follow the instructions provided on the Data Definitions tab. Some fields require you to choose from a set of values. Refer to the Data Definitions tab for these sets of valid values.
Before you start
Use this information to help you build your inventory file:
The Text File template includes a Data Definitions tab containing a detailed review of each field in the inventory file. This tab provides a label name, definition, use case, accepted values and example for each field. You will need to refer to this tab to successfully upload your products. The Data Definitions tab is located at the bottom of the Text File template.
Amazon offers suggestions for listing your product information that is proven to increase both visibility and sales. For more information, please see using product details.
Images greatly increase sales and therefore are extremely important. Amazon offers advice on how to list the best images for your products. See Amazon’s product image requirements here.
Search terms are the primary method customers use to find products. Amazon offers tips on optimising these terms. For more information, please see Using search and browse.
When using a category-specific inventory file, you should specify the operation you wish to perform on your SKU in the column labelled Update delete. There are three options:
Before you upload your inventory file, check that it meets the following conditions:
After you finish populating your inventory file, you can upload the file on the Add Products via Upload page. When uploading your file, ensure that you select the option that corresponds to the type of inventory file you are using.
If you selected multiple marketplaces when generating your category-specific inventory file on the Add Products via Uploads page, this section applies. Including additional marketplaces in your template will add columns for you to provide marketplace-specific offer data, including price. For each SKU, provide a price and currency for each marketplace in which you would like to list the item. The product data you provide in your template will apply to the SKU in the marketplace in which you submit your template. If you provide offer data in your template for a marketplace in which the detail page for your listing does not yet exist, Amazon will attempt to create the detail page by translating your product data into the primary language of the requested marketplace.
The MMT is an extension of the category-specific inventory file templates that you can generate on the Add Products via Upload page in Seller Central. You can generate an MMT by visiting the Add Products via Upload page under the Inventory menu in Seller Central. To generate an MMT, select multiple marketplaces before you generate your template. The list of selectable marketplaces displayed includes all European marketplaces in which you are authorized to sell and have your accounts linked.
Use a consistent decimal separator throughout the template, including for prices in each marketplace. This should be the decimal separator that you normally use when using Amazon’s listing templates.
Prices must be provided in the primary currency of each marketplace. You must select this currency in the Currency column for each marketplace.
Unfortunately no. The template can be used only to specify shipping settings for the submitting marketplace. In other marketplaces, the shipping settings will use the default settings. You will need to use a single-marketplace listing tool for other marketplaces if you wish to specify a different shipping setting.
Unlike the single-marketplace template, the MMT contains columns for each secondary marketplace that you can use to provide information about your offer (e.g. price). These columns of the template are marked with headers indicating the marketplace to which the columns apply (e.g. UK, DE). At a minimum, you must provide price and currency to create a listing in a secondary marketplace. If the ASIN does not already exist in the secondary marketplace, Amazon will attempt to create the listing in that marketplace for you.
Yes. As you update your product data over time in the home marketplace, your updated product data is translated into the languages of the secondary marketplaces and updated on the product detail pages in those marketplaces. Note that if you provide your own translated content directly into a secondary marketplace using another listing tool, that content will take precedence over any current or future translations performed by Amazon.
No. For each SKU, you can provide offer data for any marketplaces in which you want to list your item. Each SKU can be listed in one or multiple marketplaces in the template.
No. If the detail page exists in a secondary marketplace and you provide values for the secondary marketplace for price and currency in the MMT, Amazon will create the offer for the ASIN in the secondary marketplace. If the detail page does not exist in the secondary marketplace, Amazon will attempt to create the detail page on your behalf. If detail page creation is successful, Amazon will create your offer for the ASIN in the secondary marketplace using the values provided in the MMT for price and currency.
The process of creating a detail page with a your offer can take up to 48 hrs. When you provide values for price and currency for a secondary marketplace, you are expressing an intent to list in that marketplace and Amazon will attempt to create the listing in that marketplace for you. It is possible that due to legal and compliance reasons, Amazon may not be able to create a detail page on your behalf.
To find out more, see Amazon’s Category, Product and Content Restrictions page.
Yes. For each SKU in your MMT for which the detail page does not exist in a secondary marketplace and for which you provided a price, the processing report will contain a message to indicate that Amazon is attempting to create the detail page on your behalf. Because the processing report is generated before the detail page creation process in secondary marketplaces is completed, the processing report does not provide information about the status of listing creation in secondary marketplaces.
Go to the Inventory menu on the top navigation bar, and select Manage Inventory. Find the ASIN and click Edit in the right column. On the Offer tab, scroll to the bottom of the page to find the status of the ASIN in each marketplace.
In addition to providing values for all required attributes, Amazon recommends that you provide values in your template for power_plug_type, eu_toys_safety_directive_age_warning, eu_toys_safety_directive_warning, material_composition . Note that these attributes are not applicable to all product types and therefore may not exist in the template for all product types.
You must comply with all applicable laws when listing and selling products on Amazon. You must also comply with the laws applicable to the jurisdiction into which your products are sold. If you determine that you are allowed to sell a product in a marketplace for which the MMT did not result in successful detail page creation, you can create the detail page by using another listing tool, such as a single-marketplace listing template or the Interactive Listing Workflow.
If the detail page for your product does not exist in any Amazon marketplace worldwide prior to your submission of the MMT, Amazon will use the content you provide in the MMT for the home marketplace as the source for translations when attempting to create the Detail Page in the secondary marketplace. If you have already created the ASIN in multiple marketplaces and have linked your accounts across those marketplaces, Amazon will use listing contributions from one of the marketplaces in which you have a listing for the ASIN as the source content for the translations.
No. Product data provided in the MMT is not translated and contributed to the ASIN in a secondary marketplace if the Detail Page already exists in the secondary marketplace at the time that you submit the MMT. Translation and contribution of product data to a secondary marketplace occurs only in the scenario that the ASIN does not exist in the secondary marketplace at the time of MMT submission.
The Interactive Listing Workflow does not automatically create listings in multiple marketplaces. However, you can visit the Offer tab in the Interactive Listing Workflow. Scroll to the bottom of the page, where you will find the option to provide a price for each marketplace. If you provide a price for a given marketplace, Amazon will attempt to create the listing in that marketplace. This process may take up to 48 hrs if the detail page does not yet exist in the marketplace.
The list includes all marketplaces within the European region in which you are registered to sell and have linked your accounts.
Yes, you can download and submit a MMT in any European marketplace in which you are authorized to list products in bulk. The home marketplace is not determined by an account setting, but rather determined by the marketplace in which you download and submit your MMT.
No, the MMT does not provide this capability. The product images that you provide in the MMT will be used for all marketplaces. To provide marketplace-specific product images, please use a Single-marketplace template for each marketplace or the Interactive Listing Workflow for each marketplace.
No, the MMT does not provide this capability. To provide your own translated product content for secondary marketplaces, please use a single-marketplace template for each marketplace or the Interactive Listing Workflow for each marketplace.
Select the marketplace for which you want to view the translated content using the marketplace switcher at the top of the Seller Central page. You can then view and edit the translated content by visiting the Manage Inventory page under the Inventory menu, and clicking Edit for the SKU you want to change. The current detail page content is displayed above each attribute field. If you would like to provide your own content, you can submit content in the text box for the attribute. This action will overwrite translated content provided by Amazon with the content you provide. Note that taking this action on an attribute cannot be undone. After you provide your own content for an attribute, it is not possible to revert to using the translated content previously provided by Amazon for that attribute.
You can use both BIL and the MMT. If you have an SKU whose price for a particular marketplace is defined using a BIL price rule, the BIL price rule will be turned off for that SKU in the target marketplace if you provide a price in the MMT or other listing tool for that marketplace and SKU. The price for the ASIN in the marketplace is now defined by the value provided in the MMT. If you wish to revert to using the BIL price rule, you should remove this ASIN from the BIL exclusion list for that marketplace using the Build International Listings page in Seller Central. Conversely, if you previously provided the price for an ASIN in a marketplace using the MMT, and you subsequently create a BIL connection with that marketplace as the target marketplace, the BIL price rule that was defined when setting up the BIL connection will take precedence over the price previously provided in the MMT.
You must request approval separately in each marketplace.
Marketplace-specific errors for offer data that you provide in the MMT will appear in the processing report that Amazon provides after you submit your template. If the errors do not prevent SKU creation, you can also view the errors by signing in to Seller Central for the marketplace you want to check and then viewing your SKU in Manage Inventory.
No. The product data for your listing in the secondary marketplaces is not deleted. The submission of the MMT affects only the offer data (e.g. price) for your listing in the secondary marketplace.