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This article applies to selling in: United Kingdom

Categories and products that require approval

We want customers to be able to shop with confidence on Amazon. For certain products, brands, categories, and sub-categories, Amazon requires you to obtain approval before listing products for sale. The approval process may include document requests, performance checks, and other qualifications.

Apply to list existing products that require approval

To apply to list a product that requires approval that already exists in Amazon’s catalogue, follow these steps:


  1. Sign in to Seller Central.
  2. Go to Catalogue and then select Add products.
  3. Search for the item that you want to sell.
  4. In the search results, click Listing limitations apply next to the relevant item.
  5. Click Request approval to begin the application process.

Apply to list new products in categories that require approval

To add a new product to Amazon’s catalogue in one of the categories with restrictions listed below, follow the link to the application and submit the required information related to your product.

Note: Additional listing limitations may apply for certain products, at either the ASIN, brand, or the sub-category level. When you attempt to list products with additional requirements, Listing limitations apply will be available next to the product.
Product category Submit application
Beer, Wine, and Spirits Request approval
Grocery & Gourmet Food Request approval
Jewellery Request approval
Music, DVD Request approval

Other products and categories that require approval

Refer to other products and programmes that require approval

Even if selling in a category does not require approval from Amazon, selling certain products may require approval. To submit a request to sell, Amazon’s policies require that certain products sold via Amazon meet specified certification standards. For more information, visit: Products requiring additional approvals.

Articles that are subject to product restrictions

Some products cannot be listed or sold on Amazon. For more information, visit Category, product, and content restrictions and Selling policies and seller code of conduct.

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