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This article applies to selling in: United Kingdom


Important: If you supply products for sale on Amazon, you must comply with all laws, regulations and Amazon policies applicable to those products and product listings.

The below material is for informational purposes and you should not take it as a substitute for legal advice. We encourage you to consult your legal counsel for any concerns about the laws and regulations concerning your product. This material only reflects the position at the date of writing and requirements across the EU and in the UK may change – particularly in light of the developing position with Brexit. You should refer to current UK Brexit guidance about your products (see below) to learn more about changes that may affect you following the end of the transition period.

I. EU Requirements

You are generally permitted to sell electronics products in the EU that (1) are legal for sale, (2) comply with the relevant legislation, (3) do not interfere with other electronics, and (4) where applicable, are marked (including with the CE mark).

II. UK Requirements

You are generally permitted to sell electronics products in the UK that (1) are legal for sale, (2) comply with the relevant legislation, (3) do not interfere with other electronics, and (4) where applicable, are marked (including with the CE or UKCA marks).

Please note that different rules will apply from 1 January 2021 in (1) Great Britain (England, Scotland, Wales, “GB”) and (2) Northern Ireland (“NI”), as a result of the Northern Ireland Protocol.

Northern Ireland

For products sold in NI:

  • You should ensure that products meet EU requirements and that you use the CE mark.
  • You are an importer established in the EU or NI and you sell products from a country outside of the EU and Northern Ireland (including from GB) into NI. Products sold in NI should be marked with details of any EU / NI based importer.
  • Authorised representatives can be based in NI or the EU. From 16 July 2021, new rules come into force under EU Regulation 2019/1020 and some businesses may need to appoint a responsible person in the EU or NI to carry out compliance functions (if there is other entity in the supply chain who is able to carry out the functions). Further guidance on the new rules will be made available by the UK Government.
  • If you are using a UK body to carry out mandatory third-party conformity assessment, you will need to apply a UKNI marking as well as a CE mark to products placed in NI from 1 January 2021. Goods with the CE and UKNI marking can’t be sold in the EU. You do not need to use the UKNI marking if you self-certify compliance or use an EU body to carry out a mandatory third-party assessment.
  • “Qualifying Northern Ireland goods” will be able to be sold in GB with the CE mark. The UK Government is issuing guidance on how this will work.

Examples of Permitted Listings
Reminder: all listings and products must comply with all laws and regulations.

  • Low-power radio transmitters
  • Extended coverage high frequency transceivers licensed by Ofcom
  • Cordless telephones that comply with the DECT standard and that operate within the permitted bands

Examples of Prohibited Listings

  • Products capable of blocking, jamming or interfering with licensed or authorised radio communications, such as phones, GPS, radar etc.
  • Mobile phone repeaters/boosters or enhancers
  • Odometer modification devices to tamper with the recorded mileage on a motor vehicle
  • Products that descramble, or gain access to, cable or satellite television services without permission
  • Portable lasers such as laser pointers, laser flares, laser pens, pet laser pointer toy, 303 laser products and laser projectors
  • Video game emulators and game enhancers (except for silver discs)
  • Smart card programmers and unloopers
  • AdBlue CAN-Emulators
  • Modification chips for game consoles (for example, R3, R4, R5, R6, M3, N5 for Nintendo; Pandora for PSP)
  • Kindle batteries
  • Spy cameras with an audio-recording function, or which use the 1.2Ghz band or with an output exceeding 10mW
  • Credit card reader terminals and portable magnetic stripe card-readers
  • Mobile phones sold with services contracts
  • Certain streaming media players, voice assistant devices, and related accessories
  • Cylindrical lithium ion cell battery types: 14500, 16340, 18650, 20700, 21700, and 26650
  • Internet connected devices, such as smartwatches, listed with information which may compromise the security of an item (for example, default password information).
  • Certain incandescent lamps and light-bulbs. This includes all frosted incandescent lamps (regardless of wattage) and clear incandescent lamps with the following wattages; 15w, 25w, 40w, 60w, 65w, 70w, 75w, 100w
  • Halogen lamps and light-bulbs, other than those with the following socket-types; R7, G9, GU5.3, G4 and GY 6.35

Please note: Sellers who list prohibited items can have their selling permissions removed, either temporarily or permanently.

Streaming media players

Products offered for sale on Amazon should not promote, suggest the facilitation of, or actively enable the infringement of or unauthorized access to digital media or other protected content. Any streaming media player or other device that violates this policy is prohibited from sale on Amazon.

It is your responsibility to source and sell products that do not promote, promise the facilitation of, or actively enable the infringement of or unauthorized access to digital media or other protected content. If you sell these products, we may immediately suspend or terminate your selling privileges and destroy inventory in our fulfillment centers without reimbursement. In addition, if we determine that your account has been used to engage in fraud or other illegal activity, remittances and payments may be withheld or forfeited.

More Information

Related Amazon Help Pages

Additional Useful Information for selling goods in the EU

Additional Useful Information for selling goods in the UK


Brexit: UK Government Guidance

The UK Government has released guidance on selling products in GB and NI after Brexit. This guidance provides information for manufacturers, importers and distributors regarding compliance requirements from 1 January 2021, including:

  • whether you need to change your conformity assessment;
  • when and how to use the UKCA mark;
  • requirements for technical documentation and a specific Declaration of Conformity for products sold in GB;
  • appointing an authorised representative or responsible person in the UK;
  • whether your legal responsibilities will change as a result of Brexit;
  • whether you need to provide GB importer information, and methods for doing this (including transitional arrangements until the end of 2022);
  • how to deal with existing stock;
  • what documentary evidence is required to show that products have been placed in the UK or EU before the end of the Transition Period (31 December 2020); and
  • specific rules for selling products in NI.

We encourage you to review this guidance (linked below), alongside any other specific UK Government guidance that applies to your product. You should consult your legal counsel if you have questions about how the laws and regulations apply to your products from 1 January 2021.

The Brexit guidance can be found here:



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