Valid Tracking Rate (VTR) measures how often you use valid tracking numbers on your orders. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate (VTR) is a performance metric that reflects those expectations. Below are the requirements for Valid Tracking Rate:
We require a Valid Tracking Rate (VTR) of 95% or more over a rolling 30-day period measured on all your Fulfilled by Merchant packages dispatched from China. We will measure the Valid Tracking Rate for Fulfilled by Merchant deliveries at a category level and per Amazon store (for example, Amazon.co.uk). We may suspend Fulfilled by Merchant offers in a category in that you do not reach a Valid Tracking Rate of 95%. This will neither affect the Fulfilled by Merchant offers in other categories nor your FBA offers. If any of your listings get suspended, you can submit a plan of action and apply for reinstatement by emailing email@example.com . If your appeal is approved, your Fulfilled by Merchant listings in the affected category will be restored.
Some acceptable carrier names for CN out-carriers are (case-sensitivity applies) 4PX, China Post, DHL eCommerce, JCEX, SFC, SF Express, Yanwen, Yun Express, WanbExpress, Chukou1, FedEx, UPS, TNT, DHL, CNE, UBI, Equick, Sunyou and YDH.
Valid Tracking Rate only applies to seller fulfilled orders.
To calculate this metric, we take the number of packages you deliver with a valid tracking number and divide it by the total number of packages you have delivered and confirmed. Valid Tracking Rate is expressed as a percentage. For example, if you confirmed delivery for 200 packages, and 190 of those packages delivered with Amazon-integrated shipping service providers had a valid tracking number, your Valid Tracking Rate would be 95% (190 ÷ 200 = .95 or 95%)
We use promised delivery date to determine which orders are included in the performance metric. Your Valid Tracking Rate has a two-week latency period, which allows the data enough time to be statistically relevant.
The following items are not included in the Valid Tracking Rate calculation:
From March 31, 2021, you can monitor your category-level Valid Tracking Rate in this dashboard here
Sellers are encouraged to use carriers from the following lists to dispatch their packages as these carriers provide real-time tracking status to Amazon. This helps reduce buyer contacts and improve seller feedback ratings. We currently support tracking information as verified by the following integrated carriers (case-sensitivity applies): For Domestic shipments: Amazon Shipping, APC, Arrow XL, DHL Parcel UK, DPD, DX FREIGHT, ePost Global, GLS, Hermes, Parcelforce, Royal Mail, TNT, UPS, Whistl, Yodel, Tuffnells, AO, APC Overnight
For China-out shipments: 4PX, China Post, DHL eCommerce, JCEX, SFC, SF Express, Yanwen, Yun Express, WanbExpress, Chukou1, Fedex, UPS, TNT, DHL, CNE, UBI, Equick, Sunyou, YDH
Allow 72 hours for the report and metric to reflect any updates.
Before the delivery date, you can edit order tracking information.
Allow 72 hours for the report and metric to reflect the changes.
We require parcel IDs or tracking IDs for all Royal Mail delivery methods, including delivery confirmation delivery methods, such as Royal Mail 24®/48® and Royal Mail 1st and 2nd Class small and medium parcel. If you are using a Royal Mail product that does not have a 2D barcode, ensure that you contact your Royal Mail account manager, or contact Royal Mail here , to set up these services before August 8, 2021. It may take up to 10 days to have these services set up. If you are not eligible for Royal Mail 24®/48 and deliver only letter-sized products (100 g, 24 x 16.5 x 0.5 cm), select Stamps/Franking from the drop-down.
If you use Royal Mail 24®/48® to deliver your packages, then you must provide the unique parcel ID, located above the 2D barcode on the label. This will allow us to provide customers with a delivery scan event. If you are using a Royal Mail 24®/48® product that does not have a barcode, please ensure you contact your Royal Mail account manager, or contact Royal Mail here, to set up these services. You will not be able to dispatch-confirm an order using a Royal Mail 24®/48® delivery method unless you’ve provided the parcel ID.
Yes. If you are using a Royal Mail 24®, Royal Mail 48®, 1st Class or 2nd Class product that offers a delivery confirmation, Amazon will receive this once the product is scanned on delivery. This will provide visibility to sellers, customers and Amazon of delivery. If you are using one of these products without a barcode, please ensure that you contact your Royal Mail account manager, or contact Royal Mail directly, to set up these services. You will not be able to confirm dispatch of an order using a Royal Mail 24®, Royal Mail 48®, 1st Class or 2nd Class delivery method unless you provide the parcel ID.
Postage stamps are not a tracked service. If you are delivering your orders using an untracked delivery method, you are not required to provide us with a tracking ID for domestic and cross-border deliveries.
You can dispatch-confirm orders without a tracking ID for untracked delivery methods. Tracking IDs are required for all orders delivered with a tracked delivery method. Additionally, you must provide us with the tracking IDs from Royal Mail 24/48, Royal Mail 1st and 2nd Class delivery methods.
Providing valid tracking numbers can have a number of benefits:
No. You will not be able to dispatch-confirm orders without inputting an acceptable delivery service provider name. For more details on acceptable delivery service provider names and how to provide a delivery service provider name during dispatch-confirm process, go to Tracking FAQ. Delay in dispatch-confirming orders can affect your Late Dispatch Rate (LDR) which may lead to account suspension (find more details here). Also, Amazon will automatically cancel orders when seven days have passed since the expected dispatch availability date if you have not yet dispatched and confirmed dispatch (find more details here).
If your preferred delivery service provider name is not appearing in Seller Central drop-down on the dispatch-confirm page, use shipping service provider name as “Other” and provide us the name of your non-integrated delivery service provider and delivery method. Please also provide us with the tracking information if available so that customers can still track their orders through the delivery service provider website. Orders sent through non-integrated delivery service providers will not be considered while calculating Valid Tracking Rate performance. For more details on acceptable delivery service provider names and how to provide a delivery service provider name during dispatch-confirm process, go to Tracking FAQ. If you deliver orders through your own logistics, please select “Self Delivery” as the carrier name from the Seller Central drop-down on the dispatch-confirm page.
If you use an integrated delivery service provider, please ensure that you enter the tracking number correctly, and that you confirm the order according to the guidelines. For additional details, go to Tracking FAQ.If you are unable to dispatch-confirm despite entering a correct tracking number, please ensure that you’ve selected the correct delivery service against your delivery service provider. If the issue persists, please select “Other” as delivery service/delivery method and leave the “Delivery service” text box as blank to dispatch-confirm the order and contact Selling Partner Support for help. If you are dispatch-confirming through bulk feed or APIs or integrators, please leave the delivery method as blank to dispatch-confirm the order and contact Selling Partner Support for help.
If you are unable to dispatch-confirm due to an error in carrier name input, please provide us with a carrier name/code as below –
a) When using Seller Central, select the carrier name from the drop-down list. If your preferred carrier name is not listed, please use “Other” and enter the carrier name manually in the text box.
b) When using bulk feed, please enter the “carrier code” against each line item. If you mention “Other” in the “carrier code” field, please provide an input for the “carrier name” field. Please ensure that the “carrier code” you provide matches the list of carriers available in the Seller Central drop-down. A detailed instruction on how to use bulk feed can be found here: https://sellercentral-europe.amazon.com/gp/help/G641.
c) When using integrators, please configure your integrators to provide us with the carrier name. If you have not already configured your integrator to provide these fields, we recommend that you contact your integrator to understand how to share carrier name while confirming orders. Please ensure that the “carrier code” you provide matches the list of carriers available in the Seller Central drop-down. If you use an integrator and want to learn about how to provide this information, go to the Delivery Request Details page: https://docs.developer.amazonservices.com/en_US/merch_fulfill/MerchFulfill_Datatypes.html#ShipmentRequestDetails
d) When using Buy Shipping, there is no action required. We automatically collect data on the carrier and delivery method used through this system.
As you are dispatching your parcels via Whistl, select Whistl as the carrier name from the drop-down, regardless of which 3rd party carrier is doing the final mile delivery to the customer. You should still select Whistl even if you have been given a 3rd party carrier tracking ID for your order, for example, a Yodel tracking number.
If you do not provide 95% Valid Tracking Rate as required by the policy, all Fulfilled by Merchant offers in the impacted category may be suspended. This will not affect the Fulfilled by Merchant offers in other categories or your FBA offers. If any of your listings get suspended, you can submit a plan of action and apply for reinstatement by emailing firstname.lastname@example.org. If your appeal is approved, your Fulfilled by Merchant listings in the affected category will be restored.
For domestic orders, you are expected to meet 95% Valid Tracking Rate from 19 April, meaning that we will review the first 30 days’ delivery performance on May 19, 2021. From 19 May, you may receive an email notification if your Valid Tracking Rate does not meet 95% at the category level in the last 30 days. The affected selection may be suspended in the category level if 95% in the last 30 days is not met. To reinstate suspended selection, you will need to submit a plan of action, which will need to be approved. If any of your listings get suspended, you can submit a plan of action and apply for reinstatement by emailing email@example.com.
For example, if you are a UK based seller delivering to customers in the EU, you are not required to provide tracking information unless you are using a tracked delivery method. When you select your carrier and delivery method, you will be prompted to provide the tracking ID if the delivery method is tracked.
In case you are using a tracked delivery method, we recommend that you contact your delivery service provider and provide us with the tracking IDs. If you are using an untracked delivery method, you are not required to provide us with a tracking ID for domestic and cross-border deliveries.
If the delivery method receives at least one scan it will be considered valid for the purposes of measuring Valid Tracking Rate.
Below are some of the carrier and delivery method combinations that provide a full track service for CN-out shipments:
|Carrier name||Delivery Method Name|
|4PX-PostLink priority Registered Mail-Li|
|4PX-PostLink Standard Registered Mail-Li|
|4PX-PostLink Standard2 Registered Mail-Li|
|4PX-PostLink Economy Registered Mail-Li|
|4PX-PostLink Economy SRM Registered Mail-Li|
|4PX-PostLink priority Registered Mail-NOLi|
|4PX-PostLink Standard Registered Mail-NOLi|
|4PX-PostLink Economy Registered Mail-NOLi|
|4PX-PostLink Economy2 Registered Mail-Li|
|China Post||China Post EMS|
|China Post ePacket|
|China Post Registered Airmail|
|China Post e-Courier Packet|
|China Post e-Courier Priority|
|Chukou1||CK1 Super Line (built-in battery)|
|CK1 Super Line (general cargo)|
|CK1 Standard Line (built-in battery)|
|CK1 Standard Line (general cargo)|
|CK1 Economy Line (built-in battery)|
|CK1 Economy Line (general cargo)|
|CK1 Special Line with Sea Freight Service|
|CK1 Clothing Line|
|CK1 Large Item Line|
|DHL eCommerce||PLG-Parcel International Direct Goods|
|PLT-Parcel International Direct-Standard|
|PPS-Packet Plus International|
|SF Express||E-Commerce Registered Parcel-Standard|
|E-Commerce Registered Parcel-Economy|
|E-Commerce Registered Parcel-Special Line|
|E-Commerce Express Standard|
|E-Commerce Express Priority|
|E-Commerce Express CD|
|E-Commerce Registered Parcel-LA|
|E-Commerce Registered Parcel-LU Post|
|SFC||SFC Global Line-no battery|
|SFC Global Line-with battery|
|WANB EXPRESS||WANB EXPRESS|
|WANB Smart Track|
|WANB Post – Smart|
|Yanwen||Yanwen Direct Line Express General|
|Yanwen Direct Line Express Special|
|Yanwen Air Track Packet General|
|Yanwen Air Track Packet Special|
|Yanwen Air Register Mail General|
|Yanwen Air Register Mail Special|
|Yun Express||YunExpress Global Direct line (standard )-Tracked|
|YunExpress Global Direct line with Battery-Tracked|
|YunExpress Global Direct line non Battery-Tracked|
|YunExpress JP Direct Line|
|YunExpress DE SRM Direct Line|
|YunExpress ME Direct Line|
|YunExpress ME Direct Line-DDP|
|UPS Worldwide Saver|
|UPS Worldwide Expedited|
|JP International Express|
|US International Express|
|YDH||YDH Express Service|
|YDH Standard Service|
|YDH Economy Service|
|Sunyou||Sunyou Packet Registered|
|Sunyou Packet Registered (General)|
|Sunyou Packet Plus Registered|
|Sunyou Express Registered|
|Sunyou Express Registered(General)|
|CNE||AM-CNE Priority Express|
|AM-CNE Standard Express|
|AM-CNE Economy Express|
|AM-CNE Promotion Express|
|AM-CNE Global Tracked Packet|
For more information, go to Valid Tracking Rate FAQ.
For more information about tracking numbers and tracking IDs, go to Tracking FAQ.