Amazon Handmade: List your products

Once approved to sell on Amazon Handmade, you can list your products. If you are new to Amazon, go to the List products manually section of this help page or to learn more, go to Amazon Handmade: Use inventory templates to upload products. Alternately, you can use the Amazon Seller mobile app to add new listings or edit existing ones.

If you have products listed on Etsy and want to transfer them to Amazon Handmade, go to Transfer product details from Etsy to Amazon Handmade.

If you are already selling products on Amazon that meet the criteria for Amazon Handmade, you can relist them in the Handmade store. Products can only be listed in a single category, so you must delete the original listings and relist them in Amazon Handmade.

When you relist items in Amazon Handmade, you can choose to use a new seller SKU for your products or delete your existing SKU from your inventory and wait up to 24 hours to reuse that SKU. For instructions to delete existing listings, go to Stop selling a product.

If you must pause the sale of your items due to a family emergency or going on a vacation, you can change your listing status to Inactive in your Vacation Settings. This removes your Fulfilled by Merchant listings from Amazon and the search results within an hour. For more information, go to Listing status for vacations, holidays and other absences.

List products manually

When listing new Handmade products, make sure that you use the standard Amazon listing experience with the new Handmade Classification attribute. You will list new products in standard product types rather than listing them in the previous GUILD product types.

To list new Handmade products, follow these steps:

1. In Seller Central, select Catalogue and click Add Products.
   Note: If you see Not listing a Handmade product? Change categories at the top of the screen, it is the previous listing experience. To see the new listing experience, click Change categories.
2. Select Blank form and click Start.
3. In the left-hand navigation, select the All attributes option to reveal the new Handmade classification attribute.
4. To add the new Handmade classification attribute, indicate whether your product is handcrafted, hand-altered, hand-designed, upcycled or repurposed. You must only add the Handmade classification attribute to products or brands you own.
5. Create your listing by clicking each tab and provide all required information.
6. Click Save and finish to complete the listing process. You can edit the information for your listing at any time.

The following are required fields on this tab:

• Item name
• Product type
• Item type keyword
• Brand name
• Product ID

Brand name

The Brand name attribute is reserved for sellers whose brand name is approved by Amazon Brand Registry. Sellers whose brand name isn’t approved are required to select This product does not have a brand name. This will automatically populate the attribute as Generic.

Product ID

For most categories, you are required to provide a product ID. Product IDs are part of a system of unique product identifiers called Global Trade Item Numbers (GTINs) and the specific Global Trade Item Number required varies by category.

The following are the most commonly used Global Trade Item Numbers in the Amazon catalogue:

• Universal Product Code (UPC)
• International Standard Book Number (ISBN)
• European Article Number (EAN)
• Japanese Article Number (JAN)

For more information on the requirements of each category, including exceptions and exemptions where available, go to Product ID (Global Trade Item Number) requirements by category.

The following are required fields on this tab:

• Product description
• Bullet points

Due to their critical nature in search relevancy and the customer experience, Amazon Handmade requires all listings have bullet points. We recommend 4-5 bullet points on all listings.

Good bullet point practices

• Order your bullets by importance.
• Keep your bullet points clear and concise. Avoid over-stuffing your bullet points with keywords and other content.
• Bullet points should be quick facts about your product, such as materials, dimensions, appropriate age ranges, benefits or even warnings.
• Don’t exceed 15 words or 500 characters for each bullet point or 1,000 characters total.

What to avoid when creating bullet points

• Pricing information, shipping details or information about you or your company
• Marketing- or advertising-like content
• HTML or fancy code
• Run-on sentences

For more information, go to Product bullet points requirements.

Product details tab

Following are some of the required fields on this tab:

Manufacturer

For Handmade products, your brand/company is considered the “manufacturer” as you are handcrafting your products. As a manufacturer, you will also be required to provide a part number. Your part number can be an arbitrary number of your choice.

Handmade classification

After adding the new Handmade classification attribute, you must indicate whether your product is hand-altered, hand-designed, handcrafted, repurposed or upcycled.

• Hand-altered: Premade item that has been altered, for example, a t-shirt or mug with a graphic.
• Hand-designed: Original design, for example, an art print or stationery.
• Handcrafted: Made by hand using raw materials, for example, a hand-carved wooden bowl.
• Upcycled: An item with improved quality, for example, refinished furniture.
• Repurposed: An item transformed to serve a different purpose, for example, a planter made from tires.

Unit count, unit count type and is product expirable?

Depending on the product type or category that you are listing in, there may or may not be any required fields on this tab.

Beauty & Grooming and Pet Supplies categories require filling Unit count, Unit count type and Is product expirable? fields.

Unit count and Unit count type, along with Your price (designated in the Offer tab), work together to display a price per unit (PPU) on the detail page.

For example:

• 4.5 kg of cat litter priced at £50, displays as £50 (£11.02/kg)
• 100 ml of perfume priced at £200, displays as £200 (£2/ml)
• 3-pack of combs priced at £6, displays as £6 (£2.00/count)

For more details on the proper configuration of PPU, go to Price per unit requirements.

Variations tab

The Variations tab will only appear if you tick the Variations box in the Product identity tab.

Variations, also known as parent-child relationships, are sets of products that are related to one another in terms of size, colour or scent. Variations allow buyers to compare and choose products based on different attributes, such as size, colour or other characteristics on a single product detail page. For more information, go to Variation relationships.

For more information on creating a listing with variations, go to the following videos in Seller University:

• Create product variations one at a time

• How to create product variations in bulk

The Variation Wizard is a tool used to create a new variation family or update an existing one by combining existing stand-alone listings within your catalogue. For more information, go to Add a variation using Variation Wizard.

When to use variations

For more information on variations, go to Determine variations for your products.

If you already have variation options set up as custom options, such as size, scent or colour, you are not required to convert them to a variation family, but it is highly recommended.

There are a few benefits to do so:

• Each variation is assigned its own SKU and ASIN making it easier to fulfil orders.
• Customers can quickly see the different variants of a product on your product page.
• The reviews for your child ASINs will be consolidated under the parent ASIN which improves visibility to newer or less popular child ASINs.
• The specific variant will show in search results based on the search term used. For example, if you offer a gold and silver ring in a variation family and a customer searches for “gold ring” your gold ring will appear in the search results.

Create a variation family

It is not necessary to create a new listing to create a variation family. Using an existing ASIN preserves sales history and reviews, and helps with your search relevancy.

From your inventory list, find the ASINs you would like to add to the new variation family and note the SKUs. You will require this information later.

1. In Seller Central, select Catalogue, click Add Products and then select the category that best describes your chosen product.
2. In the Product identity tab, find the Variations field and select Yes indicating that your product will have variations and then choose the attributes of your variations from the options given.
3. In the Vital info tab, enter any required information that may be requested.
4. In the Variations tab, identify all of the available variation options for your products. Doing this will populate a matrix of all of the available options. Fill out any requested information in the matrix.
   • If you have existing ASINs that you want to add to your variation family or child ASINs, enter the SKUs that you have already assigned to your ASINs. You can find the SKU on the Manage inventory page of Seller Central.
   • If you want to create new child ASINs, enter new SKUs for each child ASIN or you can leave the SKU field blank, and the system will generate one automatically.
5. Click Apply changes.
6. Click through each tab and provide all required information. Selecting the All attributes option in the left-hand navigation allows you to provide additional details to customers on your detail page.
7. Click Save and finish.

It can take several hours to complete the new family setup.

Convert an existing ASIN with customisations to a variation family

If you are currently using the customisation feature to offer customers different options for your product, for example, size, colour or scent, converting the custom fields into a variation family can improve the customer shopping experience and make it easier for you to fulfil orders. From your inventory list, find the customisable ASINs you would like to add to the new variation family and note the SKUs. You will require this information later.

To convert your ASIN with customisations to a variation family:

1. Follow the steps above to create a variation family in Seller Central.
   
   1. In the Variations tab, enter the SKU for your existing ASIN with customisations for the first variation in the matrix.
   2. Enter either a new SKU for each of the remaining child ASINs or leave the SKU field blank for them, and the system will generate one automatically.
2. Once created, find the SKU that you want to remove the custom offering from on the Manage inventory page, click Edit and then click Remove customisation information.

It can take several hours to complete the new family setup.

Offer tab

Following are some of the required fields on this tab:

• Quantity
• Your price

When All attributes is selected, you will find the option to designate your fulfilment channel and other options to designate a SKU, shipping template, identify the maximum number that a single customer can buy, production time, sale dates and prices, gift options and a restocking date for back-orders.

To learn more about setting accurate quantities and production times, go to Amazon Handmade: Best practices for fulfilling orders.

Safety and compliance

Dangerous goods

Dangerous goods, also called hazmat, are substances or materials that may pose a risk during storing, handling or transporting because they contain flammable, pressurised, corrosive or otherwise harmful substances. To prevent potential health and safety risks, Amazon gathers dangerous goods information related to any products sold on Amazon. If your product contains a harmful substance, you will be required to provide information and documentation.

For more information, go to Dangerous goods identification guide (hazmat) and watch Dangerous goods overview in Seller University.

Customisations

Customisable product listings offer customers an opportunity to customise their product to their specifications beyond variation and must be used when you are offering personalisation or multiple configuration options for your products.

For detailed information on how to enable customisations on your listing, go to Amazon Custom.

Customisation options versus variations

Customisation options are used to provide an advanced shopping experience to customers, thus allowing them to customise a product to suit their specific needs. This can involve personalising an item such as engraving a name on jewellery, offering monogramming for towels or when there are more than three configurable options that can all be customised, such as style, material, colour and size.

You can create a variation listing when you offer items that are fundamentally the same in terms of design or function. For example, you can sell candles in different heights and scents or a coat offered in different colours and sizes. For more information, go to Variation relationships.

Can I copy listings for Handmade products that are already reclassified in order to list new Handmade products in standard product types?

Yes. You can copy listings that have already been reclassified.

Can I copy listings that haven’t been reclassified in order to list new Handmade products in standard product types?

No. You will need to list new Handmade products in standard product types rather than listing them in the previous GUILD product types.

Does the Build International Listings tool work with Amazon Handmade listings?

Yes. You can use the Build International Listings tool to create and update offers across all Amazon Handmade stores. For more information, go to Build International Listings.

Are Amazon Handmade listings eligible for business pricing (B2B)?

Yes. Go to Amazon business overview for details on this programme.