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This article applies to selling in: United Kingdom

Pan-European FBA: How it Works

Pan-European FBA helps you to sell across Amazon’s EU stores by enabling placement of your inventory closer to customers.

After you send your products to an EU fulfilment centre, we store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement in order to meet anticipated customer demand. We distribute your inventory across these countries at no additional cost. You can track your Pan-European FBA offers by using all of your standard reports and tools.

Pan-European FBA will become active for a product only after you create an active FBA offer in all of the Amazon European stores listed as required on Pan-European FBA Inventory and enrol the ASIN in Pan-European FBA.

Find out more about Pan-European FBA benefits

Note: We have extended the Pan-European FBA programme to include three additional Amazon Store options: the Netherlands, Poland and Sweden.

From the Pan-European FBA inventory page, you can now manage your offers for these new European countries, whilst enjoying the fulfilment fee savings and fast delivery under the programme. Additionally, you can now select Poland as a standalone option for Pan-European inventory placement.

Due to Brexit, as of January 1, 2021, Amazon is unable to fulfil FBA orders and transship inventory across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centres in the UK and EU. Click here to learn more


Inventory management

By enabling countries for inventory placement, you authorise Amazon to allocate and store any of your FBA inventory in any or all of those countries. At its own discretion and at any time, Amazon may then move this inventory across EU fulfilment centres at no additional cost to you.

Many factors guide inventory movement, including placing inventory as close to customers as possible to maintain optimal delivery timelines for their purchases. This is possible even when inventory resides in a different country because your Pan-European FBA inventory is treated as a single inventory pool that is sellable in all Amazon EU stores (provided all offers are listed against the same SKU). Regardless of the country in which your inventory resides, you will pay the Fulfilment Fee in each country where inventory placement is enabled.

You cannot initiate movement between fulfilment centres for Pan-European FBA inventory – Amazon will take care of that for you.

When your inventory is out of stock in one store, Amazon will fulfil orders from your inventory in other stores, and you will continue to pay the Fulfilment Fee for the store where the order was placed, so long as the store’s country is enabled for inventory placement.

You can track movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report and the Amazon Fulfilled Shipments report.

Inventory units that are trans-shipping are available for sale, and Amazon will continue to fulfil orders for those ASINs from your Pan-European FBA inventory pool. You can view trans-shipped inventory in the Reserved Inventory report and it will appear on the Manage FBA Shipments page as Reserved.


Standard selling on Amazon fees apply for each store on which an ASIN is listed. Pan-European FBA inventory might also be subject to the following fees:

  • Fulfilment Fees: You will only pay the local Fulfilment Fee for the fulfilment of a Pan-European FBA Offer on any store corresponding to a Placement-Enabled Country. You will be charged the cross-border Fulfilment Fee applicable to EFN for remote fulfilment of a customer’s order on any store corresponding to a country that you have not enabled for inventory placement.
  • Note: Exceptions: You will pay the local Fulfilment Fee for the fulfilment of a Pan-European FBA Offer on and when you enable inventory placement in Germany.
  • Storage fees: Pan-European FBA ASINs will incur monthly storage fees and may incur long-term storage fees (charged monthly) if units remain in inventory for more than 365 days.
  • Removal fees: For removals (return of inventory to you) from the Pan-European FBA Inventory Pool ordered to an address in the country of your home store, we will charge local removal fees applicable to your home store notwithstanding where the inventory is located at the time of the removal order.

For information about fees, go to Fulfilment by Amazon Pricing page.

To see how much you could save on Pan-European FBA by not paying EFN fees, go to our cost savings page here.


  • Storing goods in a country outside your home store country will trigger additional VAT registration and reporting obligations for your business, as well as Intrastat and other reporting requirements. Storing goods includes you or Amazon on your behalf, storing and moving your inventory between fulfilment centres in different EU countries.
  • This means that being enrolled in the FBA programme or Pan-European FBA programme, which allows Amazon to distribute your goods across EU stores, falls under ‘storing goods’ and triggers your requirement to be VAT registered in the respective countries of storage. You will be responsible for the collection and payment of your taxes and the filing of all relevant returns where required.
  • Click here to check some of the common actions that might trigger a VAT obligation.
  • Please note that we will share information about your transactions and units where obligated, for example if justifiably requested by governmental entities or regulatory authorities that have jurisdiction over Amazon.

Please go to our dedicated VAT Education pages to learn more about VAT in the EU.

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