With In-Stock Head Start, customers can find and buy your temporarily out-of-stock products when your shipment is on its way to the fulfilment centre.
Even with the best inventory planning, popular products can sometimes go out of stock, and that can affect your product discoverability and sales. With this Fulfilment by Amazon (FBA) feature, we will make your out-of-stock products available for customers to find and buy when your shipment is on its way and we are confident about its arrival date.
Customers will benefit from a wider selection of products, and you could see higher or more consistent sales.
Your out-of-stock inventory will be eligible for In-Stock Head Start if you send it to the fulfilment centre using Amazon Carrier Central , the Partnered Carrier programme or Amazon Global Logistics. We'll use the information that these programmes provide to estimate the in-stock date for your products.
In-Stock Head Start has a number of potential benefits:
You can continue using the same Seller Central reports and tools that you've been using to reconcile your inventory.
The Available quantity on Manage Inventory reflects the number of units of a SKU that are in the Amazon fulfilment network and that can be picked, packed and dispatched.
The Inbound quantity reflects the number of units of a SKU in shipments that are on their way to the fulfilment centre, including units that are available through In-Stock Head Start. If your inventory is eligible for In-Stock Head Start, the offer for your temporarily out-of-stock item will show as Active on the Manage FBA Inventory page.
To see the number of units that are available through In-Stock Head Start, go to Manage Inventory, click the down arrow next to a product's Available quantity, and in the drop-down menu find the Future supply buyable quantity.
To see the number of units that have been bought while inventory is on its way to the fulfilment centre , go to Manage Inventory, click the down arrow next to a product's Available quantity, and in the drop-down menu find the Reserved future supply quantity.
For example, if you see 70 units of a particular SKU as Reserved future supply and 30 units as Future supply buyable, it means that 70 units have already been bought while the shipment is on its way to the fulfilment centre and that 30 units are still available for customers to buy.
You can also find information about In-Stock Head Start units in the Manage FBA Inventory report.
With In-Stock Head Start, if a customer places an order for an out-of-stock item, the delivery date will be based on the estimated in-stock date. If your shipment to a fulfilment centre is delayed, we’ll adjust the in-stock date.
In-Stock Head Start is intended for products that occasionally go out of stock. It is not meant to substitute your regular inventory replenishment schedule. Staying in stock will lead to the best customer experience and could lead to higher sales.
It could take up to 48 hours to make your products available to customers after we get the estimated arrival date from carriers through Amazon Carrier Central, the Partnered Carrier programme or Amazon Global Logistics.
Also, to protect the customer experience, we might not make all of your out-of-stock ASINs available to customers before the products reach the fulfilment centre. This could occur if we aren’t confident that the shipment will arrive on time and contain the expected number of products.
Shipments that are created 72 hours after we confirm via email that you have paused In-Stock Head Start won’t be available for customers to find and buy the items before they reach the fulfilment centre.
To pause or restart the programme or check your current status, go to the new In-Stock Head Start programme page.
If you haven't seen an email confirmation within 48 hours, check to see if it was delivered to your junk email folder.
If you didn't get the email, it could be because you have unsubscribed from Amazon emails or the email address on your seller account is different from the one you normally use.
You can always check the programme page to see your In-Stock Head Start status. It can take up to 48 hours for your status to update after you pause or reactivate In-Stock Head Start.
To learn more about the benefits of the In-Stock Head Start programme, watch this Seller University video.