Customer safety is of paramount importance to Amazon. Customers need to be confident that they will find a comprehensive selection of safe, reliable and compliant products on Amazon, no matter who the seller is.
Therefore, as a seller, you need to understand and comply with Amazon’s policies on product safety and compliance. This will increase your chances of succeeding on Amazon, as well as help you avoid practices that could lead to penalties or blocked listings, or even prevent you from selling on Amazon.
As a seller, you are responsible for ensuring that the products you supply are compliant with the relevant regulations. However, in certain cases, Amazon may request proof of compliance with regulations and governmental certifications. Please review some of the European regulations that are applicable to products sold on Amazon in the table below.
The requirements to list your products may differ based on the product and country you are selling in, so please ensure that you consult your legal counsel and/or supplier to ensure that you have all of the relevant information.
Electrical/Electronic equipment
Restriction of Hazardous Substances (RoHS) Directive The Electromagnetic Compatibility Directive (EMC) |
Toys & Games |
Chemical-related regulations Information on the Sale of Chemicals - REACH and CLP Information on the Sale of Biocidal Products – Biocidal Products Regulation (BPR) |
Pharmaceuticals/Cosmetics |
Other Product Safety Directives/Regulations | Other CE marking directives/regulations |
Environmental Compliance Recycle Electrical or Electronic Equipment (WEEE) EC Directive on Waste Batteries and accumulators |
Food EU Regulation on the Provision of Food Information to Consumers Organic Foods, Organic Feed and Organic Pet Food |
Listed below are the Help pages that we recommend you read to ensure that you are listing safe and compliant products.