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This article applies to selling in: United Kingdom

Product safety and compliance

Customer safety is of paramount importance to Amazon. Customers need to be confident that they will find a comprehensive selection of safe, reliable and compliant products on Amazon, no matter who the seller is.

Therefore, as a seller, you need to understand and comply with Amazon’s policies on product safety and compliance. This will increase your chances of succeeding on Amazon, as well as help you avoid practices that could lead to penalties or blocked listings, or even prevent you from selling on Amazon.

Product requirements

As a seller, you are responsible for ensuring that the products you supply are compliant with the relevant regulations. However, in certain cases, Amazon may request proof of compliance with regulations and governmental certifications. Please review some of the European regulations that are applicable to products sold on Amazon in the table below. Additionally, you can also find information relating to CE Marking requirements here.

The requirements to list your products may differ based on the product and country you are selling in so please ensure you consult your legal counsel and/or supplier to ensure you have all of the relevant information.

Responsible Person requirement for CE-marked products

In addition to the below existing regulations, on July 16, 2021, a new EU Regulation on product safety (called the “Market Surveillance and Compliance of Products Regulation”) comes into effect. This new regulation adds the requirement for CE-marked products to have someone present in the European Union acting as the point of contact (POC) for product compliance (a “Responsible Person”). We have added additional content here to help you prepare for this new regulation.

Electrical/Electronic equipment

Low Voltage Directive (LVD)

Restriction of Hazardous Substances (RoHS) Directive

The Electromagnetic Compatibility Directive (EMC)

Radio Equipment Directive (RED)


Energy Labelling Regulation

Toys & Games

Toy Safety Directive

Toy Safety Directive - mandatory safety warnings

Chemical-related regulations

Information on the Sale of Chemicals - REACH and CLP

Information on the Sale of Biocidal Products - Biocidal Products Regulation (BPR)

Plant Protection Products Regulation




Cosmetic Products Regulation

EU Common Logo URL

Other Product Safety Directives/Regulations

General Product Safety Directive (GPSD)


Textile labelling regulations

Food Contact Regulations

Other CE marking directives/regulations

Medical Devices Regulation

Personal Protective Equipment Regulation (PPE Regulation)

Machinery Directive

Gas Appliances

Construction products

Pressure Equipment

Environmental Compliance

Recycle Electrical or Electronic Equipment (WEEE)

EC Directive on Waste Batteries and accumulators

EC Directive on Packaging waste

EU Timber Regulation (EUTR)


EU Regulation on the Provision of Food Information to Consumers

Organic Foods, Organic Feed and Organic Pet Food

Food Supplements

Guidelines for Food & Beverages


Related topics:

Listed below are the Help pages that we recommend you read to ensure that you are listing safe and compliant products.

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