By participating in FBA New Selection, you can qualify to get free monthly storage, free removals and free return processing on eligible new-to-FBA ASINs that you create for the UK Amazon store. If you are a brand-registered seller, you may qualify to receive a monthly rebate of 5% on your sales of eligible branded new-to-FBA parent ASINs.
If you are an existing FBA seller, to participate, you must enrol in the programme. After you’ve enrolled, we will determine whether you qualify for the fee waivers based on the eligibility criteria below. If you are a new seller who listed your first buyable ASIN and started with FBA in 2022, you will be auto-enrolled into the programme.
By participating in FBA New Selection, you agree to the terms and conditions below.
After enrolment, you’ll have access to the FBA New Selection dashboard, which shows your engagement with the programme.
Professional sellers are eligible to enrol in FBA New Selection. If you’ve been assigned an Inventory Performance Index (IPI) score, you must have a score of 400 or higher to qualify for the programme. If you are a new Professional seller or have yet to be assigned an IPI score, you can also enrol in the programme and receive the programme’s benefits.
To get the benefits, you must maintain eligibility after enrolment. Your eligibility status will be updated daily, based on your IPI score.
You’ll remain eligible until the next yearly assessment on April 1, even if your IPI score changes before that date. If your IPI score is below 400 as of April 1, you’ll be removed from the programme.
If you have enrolled but aren’t eligible for the programme benefits because your IPI score is below 400, you’ll become eligible if your IPI score is 400 or higher on the next daily IPI assessment date, even if it comes before the yearly eligibility assessment on April 1.
Enrolled sellers must be eligible for the programme on the date that their first new-to-FBA ASIN was received at the fulfilment centre in order for that ASIN to qualify for the programme’s free monthly storage, free removals and free return processing benefits.
To be eligible to receive the 5% sales rebate, you must complete Brand Registry and be identified as a Brand owner on the Brand benefit eligibility page. The rebate will only be applied to branded new selection where you are the Brand owner. While this rebate may not stack with other bonuses offered by Amazon, including the New Seller Incentives bonus, we will always award you the more favourable bonus to you. You can learn more by going to New Seller Incentives.
Standard-size and oversize (including small, medium and large oversize, but not special oversize) ASINs are eligible for the programme.
Parent ASINs must be new to FBA in the UK.
ASINs in Media categories and used items are not eligible. Media categories are Books, DVDs, Music, Software & Computer/Video Games, Video, Video Game Consoles and Video Game Accessories.
Only clothing, shoes and handbags ASINs are eligible for free returns processing.
Use our product search tool
to see if your ASIN is new to FBA across Amazon’s European stores.
For more details, refer to the Programme terms and conditions section below.
Frequently asked questions
What is Brand Registry and how can I enrol?
Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers. Go to Brand Registry to learn more about their eligibility requirements and application process.
Can I receive both the New Selection 5% rebate and the New Seller Incentives bonus?
For new brand owners, the New Seller Incentives bonus will apply first. You can receive the New Seller Incentives bonus for one year after eligibility is determined or for your first £800,000 in branded sales, whichever comes first. Afterwards, you will qualify for the FBA New Selection rebate.
Am I limited to sending 50 or fewer units to fulfilment centres?
No, you can send in as many units as you like. However, only the first 50 units of each eligible standard-size ASIN and 30 units of each oversize ASIN that are received at fulfilment centres will qualify for the fee waivers.
Can I test an ASIN in one European marketplace if it already exists in a different one?
No. The ASINs that you create must be new to FBA in the UK to be eligible for this programme. ASINs that already exist and are sold through FBA in the UK are not eligible
If my ASINs are EAN exempt or do not have an EAN number, will they still qualify for the programme?
Yes, if the created ASINs meet all the eligibility criteria and adhere to the ASIN creation policy, they will qualify to get the benefits.
Programme terms and conditions
The English version of these terms and conditions is the definitive legal version. Translations into German, French, Italian, Spanish, Chinese, Japanese and Korean are available for your ease of reference only.
The following terms and conditions (these “Terms”) supplement the Amazon Services Europe Business Solutions Agreement, including the FBA Service Terms, and govern your participation in the FBA New Selection Programme (the “Programme”). Unless otherwise provided in these Terms, all capitalised terms are as defined in the BSA and the FBA Service Terms. By participating in the Programme, you agree to these Terms.
The Programme started on April 1, 2020 and is available in the Amazon UK store.
Only Professional Sellers are eligible for the Programme. Your participation in the Programme is subject to Amazon’s approval.
To be an eligible seller for the FBA New Selection Programme, Professional sellers who have been assigned an IPI score must have a score of 400 or higher. Eligible new Professional sellers who will get auto-enrolled in the programme, or sellers yet to be assigned an IPI score, are also eligible to enrol in the programme and receive benefits. To get the benefits, existing sellers must enrol in the programme, and both new and existing sellers must maintain eligibility status.
To be eligible to receive 5% sales rebate, you must complete Brand Registry and be identified as a Brand Owner. The rebate will be applied to the sales of items where you are listed as the Brand Owner on the Brand Benefit Eligibility page. The rebate will be paid the same month as it is earned. This rebate may not stack with other bonuses offered by Amazon, including the New Seller Incentives bonus. We will always award you the more favourable bonus to you.
5% rebate on eligible branded new-to-FBA parent ASINs is calculated based on the final sales price of the product. If the product price is reduced by the application of a discount, the 5% rebate will be calculated based on the product price after the discount.
“Eligible ASIN” means ASINs you create for FBA after you are enrolled in the Programme that are:
New to FBA in the Amazon UK store;
A parent ASIN new to FBA;
Not a Media product or used item;
Standard-size or oversize (including small, medium and large oversize, but not special oversize); and
Received at an Amazon fulfilment centre after March 1, 2022.
To be eligible for free returns processing, an ASIN must be in the Clothing & Accessories, Shoes & handbags category and meet the Eligible ASIN criteria specified above.
Eligible ASINs exclude:
New child ASINs created under a parent ASIN that already exists on FBA;
New ASINs created by “bundling” the same or different existing FBA ASINs; and
Media and used items.
Seller must be enrolled in the Programme before an ASIN’s first inventory-received date at an Amazon fulfilment centre for the ASIN to qualify for monthly storage, removal and return processing fee waivers.
For each Eligible ASIN, FBA will waive monthly storage fees for the first 50 units received at an Amazon fulfilment centre, for up to 90 days after the first inventory-received date. Sellers can remove any of those first 50 units within 180 days after the first inventory-received date with no FBA removal fees.
For each Eligible oversize ASIN, FBA will waive monthly storage fees for the first 30 units received at Amazon fulfilment centres for up to 90 days after the first inventory-received date. Sellers can remove of any of those first 30 units within 180 days after the first inventory-received date with no FBA removal fees.
For each Eligible Clothing, Shoes and Handbags ASIN, FBA will waive monthly storage fees for the first 100 units received at Amazon fulfilment centres for up to 120 days after the first inventory-received date. Sellers can remove of any of those first 100 units within 180 days after the first inventory-received date with no FBA removal fees. FBA will waive return processing fees for up to 20 units of each eligible parent ASIN. Returned items must be received at a fulfilment centre within 180 days of the first inventory-received date.
A parent ASIN and variations of it (child ASINs) are considered one ASIN for determining the first 50 units of each eligible ASIN.
Amazon may change or cancel the Programme at any time by giving you 30 days’ prior written notice.
Participation in the Fulfilment by Amazon Programme is subject to the FBA Service Terms and policies in the BSA. These Terms will terminate automatically upon any termination of the BSA or the FBA Service Terms.
You acknowledge that storing units in an additional country to your home marketplace country will trigger additional VAT obligations for your business and may trigger other reporting requirements such as Intrastat. You will be responsible for the collection and payment of your taxes together with the filing of all relevant returns where required.