Through New Seller Incentives, new sellers on Amazon’s Professional selling plan can qualify for a suite of benefits designed to help them launch and grow on Amazon.
For new sellers who are identified as brand owners with Amazon Brand Registry, benefits include:
For new sellers who use Fulfilment by Amazon (FBA), benefits include:
For new sellers who use Amazon Vouchers, benefits include:
New sellers on the Professional selling plan who launch their first buyable ASIN in the UK, Germany, France, Italy and Spain Amazon stores (together, the “EU Stores”) on January 1, 2022, or later and take specific actions as described below are eligible to receive New Seller Incentives benefits. If a seller launched their first buyable ASIN in one or more of the Amazon EU stores (UK, Germany, France, Italy or Spain) earlier than January 1, 2022, then they are not eligible for New Seller Incentives benefits in the EU stores.
Eligibility for new Brand Owner benefits:
Eligibility for new Fulfilment by Amazon (FBA) seller benefits:
Eligibility for Amazon Vouchers benefits:
In order for sales to be eligible for the 5% bonus, you must be identified by Amazon as the brand owner for the sales in question. The bonus on branded sales will be rewarded for 1 year after eligibility is determined, or on up to £800,000 in eligible branded sales (£40,000 in bonus value), whichever comes first.
Go to Amazon Brand Registry to learn more about the trademarking requirements for the program. Another recommended resource is Amazon's IP Accelerator program, which provides support to sellers who are pursuing trademarking.
You can view the brands for which you are the brand owner on the Brand Benefit Eligibility page on Seller Central. If you are missing brand owner designation, please contact Selling Partner Support for assistance.
Yes, sellers can earn the 5% bonus on multiple brands as long as they have been identified as the brand owner on the brands in question, sold via their seller account. The bonus on branded sales will be rewarded for 1 year after eligibility is determined, or on up to £800,000 in eligible branded sales (£40,000 in bonus value), whichever comes first.
Each month, you will receive a bonus amount equivalent to 5% of eligible branded sales sold the month prior. It will be applied as a credit to the next month’s referral fees on your payment statement. This credit will not expire.
No. These benefits are only available to brand owners enrolled in Brand Registry and identified by Amazon as a brand owner.
No. To receive the benefits exclusive to brand owners, you should enroll in Amazon Brand Registry and be identified by Amazon as a brand owner no later than six months after listing your first buyable ASIN and meeting all eligibility requirements.
Yes. New Seller Incentives is available to sellers launching in the US, sellers launching in the EU stores (UK, Germany, France, Italy, and Spain) and who are not yet selling in any one of those stores, and sellers launching in Japan. For example, a current US seller launching in Japan will be eligible for New Seller Incentives in Japan if all other eligibility requirements are met. Note that sellers launching in the EU stores (UK, Germany, France, Italy, and Spain) will only be eligible for the New Seller Incentives suite of benefits once for the region.
No. If you have launched your first buyable ASIN in one of the EU stores (UK, Germany, France, Italy, Spain) earlier than January 1, 2022, you won’t be eligible for New Seller Incentives benefits in any of the EU stores (UK, Germany, France, Italy, and Spain).
No. New Seller Incentives are available for sellers on the Professional selling plan. Go to our pricing page to learn more about Amazon's selling plans.
After enrolling in Vine, eligible sellers will receive £160 in credits. These credits will be applied to your first £160 in fees charged for enrolling ASINs in Vine (expires after one year if unused).
After enrolling in Transparency, you will receive £80 in credits. These credits will be applied to the first £80 in fees charged for enrolling ASINs in the program (expires after one year if unused). Fees are charged at unit level.
For sellers who send shipments to Amazon fulfilment centres using the Amazon Partnered Carrier program, we’ll waive the first £80 in charges. For sellers who send shipments to Amazon fulfilment centres using Amazon Global Logistics, you will receive £160 in credits. These credits will be applied to future fulfilment fees. Both credits expire after one year if unused.
If you’re new to FBA, we’ll provide up to £160 in Sponsored Products promotional clicks. You'll get the first £80 when you enrol and launch a campaign with no end date for an FBA ASIN. You'll get the second £80 if you advertise an FBA ASIN for at least 30 days. Any unused promotional clicks will expire 30 days after they’ve been applied. You will see the promotional clicks via Campaign Manager.
After signing up for Amazon Vouchers, eligible sellers will receive £40 in credits. These credits will be applied to your first £40 in fees charged creating vouchers (expires after one year if unused).
These New Seller Incentives Programme Terms and Conditions (“Terms and Conditions”) apply to your participation in the New Seller Incentives Programme (“New Seller Incentives”) which is described more fully on the New Seller Incentives page. These Terms and Conditions supplement the Amazon Services Europe Business Solutions Agreement (the “Agreement”). Capitalised terms used and not defined in these Terms and Conditions have the meanings ascribed to them in the Agreement.
1. New Seller Incentives Overview and Eligibility
New Seller Incentives is a suite of benefits focused on assisting new Amazon Professional sellers with their selling. For purposes of New Seller Incentives, “New Sellers” are sellers with professional selling accounts who list their first buyable ASIN on or after January 1, 2022 in UK, Germany, France, Italy and Spain Amazon stores (together, the “EU Stores”), in order to sell in the EU stores. New Sellers may be eligible to receive some or all of the available New Seller Incentives benefits, based on the eligibility criteria for each benefit. The New Seller Incentives suite of benefits is only available once per selling account and per brand in the EU stores. Only brands that have not been sold on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it or Amazon.es (together, the “EU Stores”) in the EU stores by a brand owner prior to January 1, 2022 are eligible for benefits. If a seller launched their first buyable ASIN in one or more of the EU Stores (UK, Germany, France, Italy or Spain) earlier than January 1, 2022, they are not eligible for New Seller Incentives benefits in the EU Stores.
New Seller Incentives Benefits
2.1 Brand Registry Benefits. New Seller brand owners who complete Brand Registry within six months of listing their first buyable ASIN and are identified by Amazon as a brand owner in the EU Stores will be eligible to receive the following benefits:
2.2 Fulfilment by Amazon Benefits. New Sellers who send inventory to an Amazon fulfilment centre within 12 months of listing their first buyable ASIN will be eligible to receive the following benefits:
2.3 Advertising Benefits. New Sellers who adopt advertising programmes (Vouchers) within 12 months of listing their first buyable ASIN are eligible to receive the following benefits:
You may choose to stop receiving your benefits at any time. We may stop any of the benefits if we determine you have violated the Agreement, these Terms and Conditions or you have committed fraud. We may also change or cease to offer the New Seller Incentives or any of its benefits in accordance with the Agreement, including the relevant notice provision.
March 1, 2022
For select Sellers eligible to advertise for Sponsored Ads, Amazon will apply a single promotional clicks amount, £160, to Sellers Amazon sponsored ads account, which can be redeemed for sponsored ads.
The promotion is available until April 30, 2022.