Sell on Amazon Sign in
This article applies to selling in: United Kingdom

Listing quality

High-quality listings help improve the customer experience by making it easier for customers to find, evaluate and purchase your products.

Our category-specific Style Guides provide information on everything that you need to create a high-quality product listing.

Basic product information

High-quality listings begin with basic information: images, brands and descriptions.


help customers select products and make purchasing decisions.


allow customers to filter search results. If customers filter by brand and your listing is missing the brand designation—even if it's included in the description—the customers may never find your listing.


provide the details that customers use to compare similar products and make buying decisions.

Identify and Fix Listings with Quality Alerts

Learn how to use your seller account tools to find and fix listings with quality alerts.

Watch tutorial

Detailed product information

Detailed information, such as size, manufacturer part number and material type, can help customers find your listings:

  • Size, such as shoe size, allows customers to fine-tune search results and more quickly find and buy the products that fit their needs.
  • Material type, such as silk for clothing or canvas for a backpack, allows customers to narrow their search based on material preference.

For step-by-step instructions on improving your listing quality, see Enhance your listings.

Sign in to use the tool and get personalised help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling on Amazon

© 1999-2022,, Inc. or its affiliates