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This article applies to selling in: United Kingdom

Fulfilment by Amazon (FBA)

Leverage our fulfilment networks and expertise so that your customers and your business benefit. You send your products to Amazon fulfilment centres and we pick, pack, and deliver them for you as well as provide customer service.

What is Fulfilment by Amazon?

Fulfilment by Amazon (FBA) helps you to increase both your domestic and global online sales by giving you access to Amazon's world-class fulfilment resources.

What is Fulfilment by Amazon?

The benefits of using FBA include:

  • Increase your sales: When you join FBA, your offers become more visible and more competitive. Your products qualify for Amazon Prime, FREE Delivery (for eligible products) and many other benefits which help drive your sales and make you more competitive.
  • Sell internationally: You can expand your business internationally to reach millions of potential new customers across all of Amazon's European Marketplaces. List your inventory from one single seller account and we will deliver your products to customers throughout the EU.
  • Benefit from Amazon's 24/7 customer service: With FBA, Amazon's acclaimed 24/7 customer service is available in the local language of all the Amazon Marketplaces you are selling in.
  • Fulfil orders from other channels: FBA can fulfil your orders from other sales channels using your inventory stored at an Amazon fulfilment centre. You manage your inventory through a simple online user interface and can direct us to return the inventory at any time.
  • Keep selling even when you take a break: thanks to the FBA holiday settings, you can carry on selling even you are on holiday!
  • And More: Your customers also benefit from a growing assortment of other benefits, such as gift wrapping and an up-to-the-minute countdown for One Day Delivery.

Getting started with FBA

When you sign up to sell on Amazon you are automatically registered for FBA. Start listing your products by choosing FBA as your delivery method. You can also convert existing inventory to FBA.

How to create a new offer using FBA

When you add a new product, click "I want Amazon to deliver and provide customer service for my items if they sell" on the product offer details page under Delivery Method. This is all that is required to begin delivering the product using FBA.

For more information on how to create a new offer, see Add one product at a time.

How to convert an existing offer to FBA

When you sign up to sell on Amazon you are automatically registered for FBA. Start listing your products by choosing FBA as your delivery method. You can also convert existing inventory to FBA.

  1. On the Manage Inventory page, select the products you want to sell through FBA.
  2. Select Change to Fulfilled by Amazon from the Actions drop-down menu.
  3. If you want to continue creating your delivery, click Convert & Send Inventory. If you want to keep adding inventory before creating your delivery, click Convert only.

For more information on changing your listings to FBA, please see the video below.

To learn about Fulfilment by Amazon > How FBA Works, watch this Seller University video:

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