Sell on Amazon Sign in
This article applies to selling in: United Kingdom

Selling Policies and Seller Code of Conduct

All sellers are expected to adhere to the following policies when listing products on Amazon. Seller offences and prohibited content can result in suspension of your Amazon account.

Misuse of the Amazon selling website

As a community, all sellers are able to access and use the Amazon selling website. If a seller uploads excessive amounts of data repeatedly, or otherwise uses the website in an excessive or unreasonable way, it can create a disproportional load on the website and impair the ability of other sellers to easily access and use the website. If a seller is misusing or making excessive or unreasonable use of the Amazon selling website, Amazon may, at its sole discretion, restrict or block access to product feeds or any other website functions that are being misused, until the seller stops the misuse.

Seller code of conduct

Amazon enables you to reach hundreds of millions of customers. We strive to ensure a fair and trustworthy buyer and seller experience. At Amazon, we expect you to adhere to the code of conduct principles that are outlined below. Violation of the code of conduct principles can result in the loss of your selling privileges and removal from Amazon Marketplace.

Seller Code of Conduct Principles:

  • Adhere to all applicable laws and abide by all Amazon policies.
  • Maintain current account information.
  • Never misrepresent yourself.
  • Always act in a manner that ensures a trustworthy experience for Amazon customers.
  • Never list products that might cause harm to Amazon customers.
  • Never engage in any misleading, inappropriate or offensive behaviour. This applies to all your activities, including but not limited to:
    • Information provided on your account
    • Information provided in listings, content or images
    • Communication between you and Amazon, or you and our customers
  • Act fairly at all times. Unfair behaviour includes, but is not limited to the following:
    • Behaviour that could be deemed as manipulation or "gaming" of any part of the buying or selling experience
    • Actions that could be perceived as manipulating customer reviews, including by directly or indirectly contributing false, misleading or inauthentic content
    • Activities that could be perceived as attempting to manipulate Amazon's search results or sales rankings
    • Actions that intentionally damage another seller, their listings or their ratings
Sign in to use the tool and get personalised help (desktop browser required). Sign in


Was this article helpful?
Thank you for your feedback
What can we improve? (Optional)
1000
What was helpful?
1000
Thank you again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling on Amazon


© 1999-2019, Amazon.com, Inc. or its affiliates