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This article applies to selling in: United Kingdom

Food & Beverage

The content below is for guidance only. Amazon reserves the right to remove any listing it considers inappropriate for sale for any reason.

I. EU Requirements

Examples of Permitted Listings Reminder: all listings and products must comply with all applicable laws and regulations.

  • Food is permitted as long as it is correctly packaged, labelled and delivered, and complies with all applicable regulations. All listings must comply with the EU regulation on the provision of food information to consumers. All ingredients must be lawful and within permitted quantity or concentration limits.
  • All food products offered for sale on an Amazon website must (as a minimum) be labelled in the language of that website. For example, all food products offered for sale on Amazon.co.uk must (as a minimum) be in English.
  • All food products offered for sale on an Amazon website must comply with all applicable EU and local laws, including but not limited to food information and labelling regulations (such as Regulation 1169/2011/EC).
Examples of Prohibited Listings
  • Foie gras
  • Food containing any illegal drug or sweets designed to resemble illegal drugs
  • Shark or whale meat
  • Other prohibited animal products and products made from endangered or threatened species
  • Products with expired "use by" dates
  • Products labelled as "not for retail sale", or "not intended for resale"
  • Products making prohibited health or medicinal claims. For more information, see the Prohibited Product Claims page
  • Products that an official or governmental entity has determined present an unreasonable risk of injury or illness, or that are not safe for human consumption, such as:
    • Beef thiophene ("3-acetyl-2, 5-dimethylthiophene")
    • Bentonite Clay
    • Kava kava
    • Jelly mini-cup sweets
  • Products containing ingredients that are not authorised or are restricted under the Novel Food Regulations, such as:
    • Miracle berry
    • Globe amaranth
    • Pueraria Mirificia
    • Epimedium
    • Beta-hydroxybutyrate (BHB)
    • Ketones, Ketone salts/esters and synthetic raspberry ketones
  • Products containing cyanogenetic substances, such as:
    • Raw, unprocessed apricot kernels
  • Food additives that are prohibited either in all food products or in certain food products, such as:
    • Butane (E943a)
    • Isobutane (E943b)
    • Propane (E944)
    • Konjac (E425)
    • Brominated Vegetable Oil (BVO)
  • Food colours or dyes that are not listed as permitted under EC Directive 94/36/EC
  • Hemp gummies and other similar hemp products
Note: Sellers who list prohibited items can have their selling permissions removed, either temporarily or permanently.

Related Amazon Help Pages

Additional Useful Information

II. UK Requirements

Examples of Permitted Listings Reminder:All listings and products must comply with all applicable laws and regulations.

  • Food is permitted as long as it is correctly packaged, labelled and delivered, and complies with all applicable regulations. All listings must comply with the UK regulation on the provision of food information to consumers. All ingredients must be lawful and within permitted quantity or concentration limits.
  • All food products offered for sale on an Amazon website must (as a minimum) be labelled in the language of that website. For example, all food products offered for sale on Amazon.co.uk must (as a minimum) be in English.
  • All food products offered for sale on an Amazon website must comply with all applicable UK laws, including but not limited to food information and labelling regulations. Until 31 December 2020, the EU FIC applies to the sale of food products in the UK. After 31 December 2020, an amended version of the EU FIC will apply to the sale of food products in the UK because of the Food (Amendment) (EU Exit) Regulations 2019/529. Different rules apply to goods you sell in: (1) Great Britain (England, Scotland and Wales); and (2) Northern Ireland.
Examples of Prohibited Listings
  • Foie gras
  • Food containing any illegal drug or sweets designed to resemble illegal drugs
  • Shark or whale meat
  • Other prohibited animal products and products made from endangered or threatened species
  • Products with expired "use by" dates
  • Products labelled as "not for retail sale", or "not intended for resale"
  • Products making prohibited health or medicinal claims. For more information, see the Prohibited Product Claims page
  • Products that an official or governmental entity has determined present an unreasonable risk of injury or illness, or that are not safe for human consumption, such as:
    • Beef thiophene ("3-acetyl-2, 5-dimethylthiophene")
    • Bentonite Clay
    • Kava kava
    • Jelly mini-cup sweets
  • Products containing ingredients that are not authorised or are restricted under the Novel Food Regulations, such as:
    • Miracle berry
    • Globe amaranth
    • Pueraria Mirificia
    • Epimedium
    • Beta-hydroxybutyrate (BHB)
    • Ketones, Ketone salts/esters and synthetic raspberry ketones
  • Products containing cyanogenetic substances, such as:
    • Raw, unprocessed apricot kernels
  • Food additives that are prohibited either in all food products or in certain food products, such as:
    • Butane (E943a)
    • Isobutane (E943b)
    • Propane (E944)
    • Konjac (E425)
    • Brominated Vegetable Oil (BVO)
  • Food colours or dyes that are not listed as permitted under EC Directive 94/36/EC before the end of the transition period to all of the UK and after the end of the transition period for NI. After the end of the transition period, food colours or dyes that are not listed as permitted under the UK Food (Amendment) (EU Exit) Regulations 2019/529 will not be allowed to sell in GB.
  • Hemp gummies and other similar hemp products
Note: Sellers who list prohibited items can have their selling permissions removed, either temporarily or permanently.

Related Amazon Help Pages

Additional Useful Information

Northern Ireland

Note that different rules will apply in NI from 1 January, 2021 because of the Northern Ireland Protocol. In particular:

  • You should ensure that products meet EU requirements and that you use the CE mark. To sell products in NI, submit the information set out in the EU requirements section above.
  • You are an importer, if you are established in the EU or NI and you sell products from a country outside of the EU and Northern Ireland (including from GB) into NI. Products sold in NI should be marked with details of any EU / NI based importer.
  • Authorized representatives can be based in NI or the EU. From 16 July, 2021, new rules come into force under EU Regulation 2019/1020 and some businesses may need to appoint a responsible person in the EU or NI to carry out compliance functions (if there is no other entity in the supply chain who is able to carry out the functions). Further guidance on the new rules will be made available by the UK Government.

BREXIT: UK Government Guidance

The UK Government has released guidance on selling products in GB and NI after Brexit:

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