These guides will help you to list your products effectively on Amazon and maximise your sales. They are easy-to follow manuals with clear examples of “do’s and don’ts” and they provide information on everything you need to create a great product listing, for both content and discoverability, including:
The product detail page and all information on it will be used by all sellers. Do not include any information that is specific to your offers, such as price, quantity or condition. This information can be added during the offer listing process. In summary:
Product information must be provided in the primary language of the marketplace in which you are submitting your listing. External translation providers can help if you don't speak the language of the Amazon marketplace where you want to sell.
To learn how to create variations using parent-child product relationships for Fashion products, please watch the Seller University video.
Click the links below to download a copy of the appropriate Style Guidelines for the category in which you sell products.
Style Guidelines | Updated |
---|---|
Electronics | 09/11/2012 |
Computers & Office, Home, Garden & Pets, Toys & Baby, DIY, Tools, Auto, Grocery, and Health & Beauty | 10/01/2014 |
Clothing | 24/03/2015 |
Beer, Wine & Spirits | 23/04/2015 |
Jewellery | 30/01/2009 |
Lighting | 10/08/2009 |
Luggage | 24/03/2015 |
Pet Supplies | 21/03/2013 |
Shoes and Shoe Accessories | 24/03/2015 |
Sport and Leisure | 30/01/2009 |
Watches | 23/04/2015 |
Alcohol | 06/12/2016 |
Baby Products | 06/12/2016 |
Beauty | 06/12/2016 |
Grocery | 06/12/2016 |
Personal Care Appliances | 06/12/2016 |