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This article applies to selling in: United Kingdom

Jewellery

Amazon limits the addition of new sellers for certain categories to ensure a high level of quality. The requirements for selling in the Jewellery category are listed below. While our site-wide selling guidelines still apply, please note the additional requirements for this category.

Note: Amazon may remove approval to sell in the category for failure to meet these requirements.

Seller requirements

  • Registered as a seller on a Professional Selling on Amazon programme.
  • Inventory greater than one product in this category.
  • Return delivery address in the local country or offer free delivery.
  • Able to provide local language support for Customer Service in the marketplace into which the product will be sold.
  • Must provide acceptable documentation (e.g. valid invoices) and other information that we request about the products that you intend to sell.


Product Requirements

  • All products must be new. No used products are allowed in the Jewellery category. We do not allow the sale of pre-owned vintage or antique jewellery.
  • All unbranded jewellery products must be listed on separate seller-created detail pages. Matching to existing selections other than branded designer jewellery and jewellery accessories that include manufacturer UPC codes is not allowed in the Jewellery category. All products must be intended for sale in the EU and comply with all laws and regulations of the UK (or of the local country).
  • Each product must have one of the following:
    • A valid Barcode that is registered and associated with the product, or
    • Barcode exemption, or
    • Be enrolled in the Brand Registry Programme
    Note: If the manufacturer of your product does not issue EANs or UPCs, you can contact Seller Support to request a UPC Exemption. If you are the brand owner, you can apply for the Amazon Brand Registry to obtain GCIDs that are unique to your products.
  • All products need to comply with EU REACH Regulation.
  • If you intend to list branded products, Amazon reserves the right to ask for proof of purchase of those products from the seller during the evaluation of the application in order to guarantee the quality of the product. If the seller cannot provide documentary proof of purchase to Seller Support, Amazon reserves the right to decline the application request.
  • Local hallmark legislation for precious metals applies and must be respected in order to sell Jewellery in the EU.
    Note: Products carrying a certain weight of precious metals require hallmarks before they can be sold in the UK: More than 1 g for gold, 7.78 g for silver, 0.5 g for platinum and 1 g for palladium. For more information, visit http://www.assayoffice.co.uk/our-services. You may be requested to produce hallmark certification from the Assay Office during the application process. If you cannot provide the requested certificate, Amazon reserves the right to decline the application request.
  • If you wish to sell jewellery in Germany and France, please note that hallmarks are required for all precious metal items, except for those containing less than 30 g of silver or less than 3 g of gold.


Image Requirements

You will find a comprehensive list of all of Amazon’s image standards that are specific to your product category in the corresponding style guide. Please read the Jewellery Style Guide carefully as the images that you upload for the Jewellery category must conform to these standards.

Next step: Request approval

If your account meets the minimum criteria listed above, please click the Request Approval button below.

Request approval

Amazon limits the addition of new sellers for certain categories to ensure a high level of quality. The requirements for selling in the Jewellery category are listed below. While our site-wide selling guidelines still apply, please note the additional requirements for this category.

Note: Amazon may remove approval to sell in the category for failure to meet these requirements.

Seller Requirements

  • Registered as a seller on a Professional Selling on Amazon programme.
  • Inventory greater than one product in this category.
  • Return delivery address in the local country or offer free delivery.
  • Able to provide local language support for Customer Service in the marketplace into which the product will be sold. 

Product Requirements

  • The products you sell must be new.
  • All unbranded jewellery products must be listed on separate seller-created detail pages. Matching to existing selections other than branded designer jewellery and jewellery accessories that include manufacturer UPC codes is not allowed in the Jewellery category. All products must be intended for sale in EU and compliant with all the UK (or local country’s) Laws and Regulations.
  • Each product must have one of the following:
    • A valid Barcode registered and associated with the product, or
    • Barcode exemption, or
    • Be enrolled into the Brand Registry Programme

    Note: If the manufacturer of your product does not issue EANs or UPCs, you can contact Seller Support to request a UPC Exemption. If you are the brand owner, you can apply for the Amazon Brand Registry to obtain GCIDs unique to your products.

  • All products need to comply with the EU REACH Regulation.
  • If you intend to list branded products, Amazon reserves the right to ask for proof of purchase of those products from the seller during the evaluation of the application in order to guarantee the quality of the product. If the seller cannot provide documentary proof of purchase to Seller Support, Amazon reserves the right to decline the application request.
  • Local hallmark legislation for precious metals applies and must be respected for selling Jewellery in the EU.

    Note: Products carrying a certain weight of precious metals require hallmarks before they can be sold in the UK: more than 1g for gold; 7.78g for silver; 0.5g for platinum; 1 g for palladium. For more information, visit http://www.assayoffice.co.uk/our-services. You may be requested to produce hallmark certification from the Assay Office during the application process. If you cannot provide the requested certificate, Amazon reserves the right to decline the application request.

If you wish to sell jewellery in Germany and France, please note that hallmarks are required for all precious metal items, except for those containing less than 30g silver or less than 3g gold.

Image Requirements

As part of your application, you must provide sample product images (JPEG, GIF or PNG file format) that demonstrate you understand our image requirements.
Each image must be:

  • On a pure white background.
  • At least 500 pixels on its longest side, although 1001 pixels is recommended.
  • Devoid of any borders, watermarks, text or other decoration.
  • Without accessories, only showing the product alone or on a model.
  • Showing the entire product, occupying at least 85% of the image area.
  • Showing a single view of the product - no alternate angles or close-ups.
  • A colour photograph.

Next Step

If you are able to meet all of the requirements listed above, please click the button to request approval.

Request Approval

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