Holiday Selling Requirements in Toys & Games

Holiday selling requirements will be implemented in Toys & Games this holiday season to maintain a positive customer experience on Amazon. Sellers must meet the following performance criteria to be eligible to sell in Toys & Games through seller fulfilment from November 2, 2020 to January 3, 2021. If you do not maintain the criteria, you will not be able to fulfil orders directly this holiday season.

All seller-fulfilled orders are considered when determining your performance criteria. Orders that use Fulfilment by Amazon (FBA) are not subject to the holiday selling requirements.

Performance Criteria based on Seller-Fulfilled Orders (not fulfilled by Amazon)

• Your first sale on Amazon must be prior to September 1, 2020 and does not need to be specific to Toys & Games.
• You must have processed and dispatched at least 25 seller-fulfilled orders from August 15, 2020 to October 14, 2020.
• Your pre-fulfilment cancel rate must be no greater than 1.75% from September 15, 2020 to October 14, 2020.
• Your late dispatch rate must be no greater than 4% from September 15, 2020 to October 14, 2020.
• Your order defect rate must be no greater than 1% as of October 14, 2020.

If your performance does not meet the criteria, we encourage you to take corrective action now to be able to sell through seller fulfilment in Toys & Games during the holiday season. We have included the following suggestions to remain eligible or improve your performance.

• Monitor your customer metrics and take corrective action when necessary.
• Check your orders frequently in the Manage Orders section of your account.
• Minimise order cancellations; only show inventory for sale that you have available to ship.
• Update your account status when you are not available to fulfil orders (for example, on vacation).
• Ship orders and confirm shipment in a timely manner.
• Ensure your seller policies are up to date.
• If you work with outside drop-shippers, solidify their SLA commitments for providing prompt shipping confirmation.
• Other ways to improve your performance.

Frequently Asked Questions:

If I meet the criteria in one country, am I approved for all the countries where I sell?

Eligibility to sell in Toys & Games for the holidays is determined separately for each country. If you sell in multiple countries, your performance metrics will be evaluated for each country.

Where do I find my performance metrics in Seller Central?

You can find your recent customer metrics in the Performance section of your seller account and can use your performance report to look at your customer metrics for the specified timeframes (using ‘Show orders between:’ and ‘Fulfilled By’ filters).

Refer to Monitor Your Account Health for more details.

Does this impact my Fulfilled by Amazon orders?

No, orders that use Fulfilment by Amazon (FBA) will not be subject to the holiday selling requirements. Visit Fulfilment by Amazon if you would like more information on how to sign up.

Why do my FBA orders not count towards my performance criteria?

The purpose of the Holiday Selling Requirements is to ensure customers have a positive shopping experience on Amazon during a period of high demand even when Amazon does not fulfil the order. The criteria is used to confirm sellers have the tenure and performance record to deliver on the Amazon customer promise via seller fulfilment.

When will I receive a notification about my eligibility to sell in Toys & Games through seller fulfilment during the 2020 holidays?

We will send a notification in the week leading up to November 2 to all active sellers in Toys & Games about their eligibility to sell in the Toys & Games categories for the holidays.

Will my seller-fulfilled orders in non-Toys & Games categories count toward my performance criteria?

Yes, any seller-fulfilled order on Amazon during the specified dates will count towards your performance criteria.

If I was approved to sell in Toys & Games via seller fulfilment in 2019, do I still need to meet the performance criteria to sell in Toys & Games via seller fulfilment during the 2020 holidays?

Yes, a seller’s eligibility is re-evaluated each year.

If I am not eligible, what happens to my existing listings in Toys & Games?

Existing Toys & Games listings will be inactivated for sellers that are not eligible to sell during the holidays. Once the requirement is removed, you will need to re-list inactive ASINs.

If I am not eligible, how long am I unable to sell in Toys & Games via seller fulfilment?

The Holiday Selling Requirements are effective from November 2, 2020 to January 3, 2021. If you are not eligible, you will need to re-list inactive ASINs as of January 3, 2021.

How can I relist my seller-fulfilled Toys & Games listings after January 3, 2021?

To relist your listings one at a time, please view your inactive listings in the Manage Inventory section of your account. You will need to update the sale price and quantity currently on hand and save your changes.

Professional Sellers can update seller-fulfilled listings in bulk using an inventory template. Sale price and quantity should be updated and uploaded via the Manage Inventory section of your seller account.

You will need to update the data for your Toys & Games listings as described above and wait up to 24 hours for your listings to appear.