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This article applies to selling in: United Kingdom

Image guidelines for clothing

In an online store, the product image is one of your most valuable marketing tools

Listings with fewer or low-quality images suffer poor conversion rates, and over time will appear less and less frequently in search rankings.

Image requirements

Watch this training video to learn how applying 12 simple tips can help you optimize your images.

For more details on requirements and examples of compliant images in different clothing product categories, visit the full Image style guide.

Important: Listings may be deprioritized in or suppressed from search if they do not meet all required imaging standards. These listings will continue to be visible in your Seller Central account and accessible from the Suppressed Listings view in Manage Inventory, where you can upload compliant images and information. We recommend you to regularly check your Listing quality and suppressed listings reportto identify opportunities that Amazon detects for you so you can work on improving your listing quality.

Do’s MAIN images:
  • Shot on a model (except for childrenswear, accessories, or transparent clothes)
  • On pure white background (Hex #FFFFFF or RGB 255-255-255)
  • Shows a frontal view of the product, preferably without any distracting accessories
  • Shows the product completely, without any part clipped
  • Minimum aspect ratio is close to 3:4 (width/height) and 85% of the total image area occupied
  • Every parent and child ASIN must have a MAIN image
MAIN and alternate images:
  • Images must be high-resolution professional photos with 1600 pixels or larger in either height or width to activate the zoom feature.
  • The color in the image must match the product for sale.
  • When the product is transparent and shot on a model, genital parts, breasts, and buttocks must be covered. For this purpose, the model must be wearing clothes under the item.
Don’ts MAIN images:
  • Listings without MAIN images or with placeholders (for example "no image available") are prohibited.
  • No pure white background
  • True images only, no sketches, drawing or graphical representation.
  • No borders, logos, watermarks, text, color blocks, inset images or other graphics.
  • Must not contain multiple product views or multiple colorways/sizes except if these are sold together as a multi-pack (which must be mentioned in the title).
  • Not shown on a visible mannequin, hanger or holder; no folded products
  • Not shown as ‘selfie,’ in black and white only, or with the model lying down or kneeling
  • Must not show any packaging, certificates, tags, or brochures
  • No distracting accessories (for example, big earrings, bags, or sunglasses)
MAIN and alternate images:
  • Images that are blurry, pixelated, or with jagged edges.
  • Childrenswear must not be shown on a resolution less than 1600 pixels.
  • Images must not show any visible intimate human parts. Also prohibited are intimate parts covered by the model's hands, sheer products or graphics, visibly provocative genitalia contours, retouching of bare skin, etc.
  • Images must not show the model in a suggestive pose or with a suggestive face expression. Legs must not be spread, eyes must be open, mouth must be closed, arms should be along the body, etc.
  • Images must not have offensive or controversial content that promote hate, intolerance, violence, child exploitation, human tragedy, etc.

Types of images

Amazon displays several images for each product in the catalog. You can use four types of images to illustrate your products:

  • The parent ASIN main image (mandatory), used for the product detail page (the page customers see when they search or browse the catalog). Only one main image is used per parent product. The main image appears as a smaller representation of the full-size image on the product detail page. When customers click the smaller picture, the full-size picture appears in a pop-up window.
  • Alternate images, used to show different views of the product to help clarify use, detail, fabric, cut, or other ways to view the product, or to show related products. You can supply up to seven alternate images for each parent or child ASIN. The alternate image for a parent product appears in the image pop-up window.
  • Swatch images, used to show different available colors, fabrics, or other choices for products. You can supply one swatch image per child ASIN. Swatch images display on the product detail page next to the name of the color as 30 x 30 pixel thumbnails. You can supply one swatch image per child ASIN. Swatch images display on the product detail page next to the name of the color. When a customer clicks the swatch image, one of two things happens:
    • If the main image for the child product is available, then the swatch image and/or color name text on the detail page links to the image pop-up windows, and the main image for the child SKU appears in a pop-up window.
    • If the main image for the child product is not available, then the swatch image and/or color name text on the detail page does not link to anything.

    Even though you might not think of using swatch images, there are two ways you can leverage swatch images for your products:

    • Single image, many color variations: You might have several main images for all color variations for a product that does not have swatch images. You can use these images as swatch images and as main images for your variations. As with any swatch image, the images appear as thumbnails that, when clicked, appear full sized as the main image in a pop-up window.
    • Single image, all product variations: You might have a single image featuring all color variations. For example, you might have a main image of a "pile of sweaters" to represent all the colors you sell, and you do not use swatch images. In this case, you can submit the "pile of sweaters" image as an alternative image. This alternative image is linked from the detail page, under the See larger image or other views link. All the alternative images appear in the same pop-up window. The customer can move from image to image by clicking the thumbnail in the pop-up window.


Intimate clothing and swimwear

Images of intimate clothing, lingerie, and swimwear products must not be sexually explicit or obscene, as determined at the sole discretion of Amazon. In addition, images of such products must comply with the following rules:

  • Exotic/erotic clothing (sexy lingerie): It is mandatory to set the “is_adult” flag during the creation of the listing.
  • Pasties/breast petals when imaged must be imaged off-model.
  • Images of live models that use poses that could be interpreted as indecent, excessively erotic, or lewd are not permitted.
  • Images that display full nudity (breasts, genitalia, bare bottoms, and so on) are not permitted.
  • Images with live models wearing sheer products might be permitted, provided that genitalia and breasts/nipples are not exposed or presented in a lewd or provocative manner. No bars or other types of graphics are permitted to cover exposed body parts.
  • Thongs and panties must use front views for the main product image. Back views can be uploaded as alternate views.
  • Thongs and panties that do not provide full coverage in the front and back must have images that do not use a human model. Air-brushing is not permitted for exposed skin areas.

Acceptable and unacceptable images

Examples of both acceptable and unacceptable images are shown below. For more information, check this video or the apparel imaging guidelines.

For the apparel image guidelines in Chinese, click here.

Images must not be blurry, pixelated, or have jagged edges.

Acceptable


Unacceptable


No text, logos, graphics, or watermarks can be over the top of a product or in the background.

Acceptable


Unacceptable


No part of the product for sale can be cropped by a frame edge.

Acceptable


Unacceptable


Images must not have multiple positions of the same model or multiple views of the same product in the main image.

Acceptable


Unacceptable


Models must not be kneeling, leaning, or lying down (only standing).

Acceptable


Unacceptable


Products must not be in packaging or shown with external brand tags, except for stockings or socks.

Acceptable


Unacceptable


Images must not have visible mannequins, except for stockings or socks.

Acceptable


Unacceptable


The product must be fully visible and images must not show the model in a suggestive pose or with a suggestive facial expression.

Acceptable


Unacceptable



Image guidelines for clothing


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