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This article applies to selling in: United Kingdom

Trademark usage guidelines

These Trademark Usage Guidelines (these "Guidelines") apply to your use, in a manner that has been approved in advance by Amazon, of the following logo (the "Amazon Mark") available on this page below. As used in these Guidelines, the term "we", "us" or "Amazon" means Amazon Services LLC, Amazon EU S.àR.L. or any of its affiliate companies, as the case may be, and "you" means the person or entity using the Amazon Mark. Strict compliance with these Guidelines is required at all times, and any use of the Amazon Mark in violation of these Guidelines will automatically terminate any licence related to your use of the Amazon Mark.


  1. YOU ARE ONLY ALLOWED TO USE THE AMAZON MARK TO ADVERTISE THE AVAILABILITY OF YOUR PRODUCTS ON AN AMAZON SITE. YOU MAY USE THE AMAZON MARK (a) ON YOUR OWN WEBSITE, (b) IN ONLINE ADVERTISEMENTS AND/OR (c) IN OFFLINE ADVERTISEMENTS.
  2. YOU ARE ALLOWED TO LINK YOUR USE OF THE AMAZON MARK TO AN AMAZON SITE.
  3. You may use the Amazon Mark solely for the purpose expressly authorised by Amazon in these Guidelines and your use must: (i) comply with the most up-to-date version of these Guidelines; and (ii) comply with any other terms, conditions or policies that Amazon may issue from time to time that apply to the use of the Amazon Mark.
  4. Below is the approved Amazon Mark image for you to use. You may not alter the Amazon Mark in any manner, including but not limited to, changing the proportion, colour or font of the Amazon Mark, or adding or removing any element(s) to or from the Amazon Mark.
  5. Do not use the Amazon Mark as part of a sentence. For example, do not say, "Our products are (Amazon Mark), so please shop online".
  6. You may not use the Amazon Mark in any manner that implies sponsorship or endorsement by Amazon other than by using the Amazon Mark as specifically authorised in these Guidelines by Amazon.
  7. You may not use the Amazon Mark to disparage Amazon, its products or services, or in a manner which, in Amazon's sole discretion, may diminish or otherwise damage or tarnish Amazon or Amazon's goodwill in the Amazon Mark.
  8. The Amazon Mark must appear in its entirety, with reasonable spacing between each side of the Amazon Mark and other visual, graphic or textual elements. Under no circumstance should the Amazon Mark be placed on any background that interferes with the readability or display of the Amazon Mark.
  9. Product images should not include any Amazon logos or trademarks, or variations, modifications or anything confusingly similar to Amazon's logos and trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA or the Amazon Smile design.
  10. Product images should not include any badges used on Amazon, or variations, modifications or anything confusingly similar to such badges. This includes, but is not limited to, Amazon's Choice, Premium Choice, Amazon Alexa, Works with Amazon Alexa, Best Seller or Top Seller.
  11. You may include the following statement in and on any materials that display the Amazon Mark (written or electronic): "Amazon's trademark is used under licence from Amazon.com, Inc. or its affiliates".
  12. You acknowledge that all rights to the Amazon Mark are the exclusive property of Amazon, and all goodwill generated through your use of the Amazon Mark will inure solely to the benefit of Amazon. You will not take any action that conflicts with Amazon's rights in, or ownership of, the Amazon Mark.

Amazon reserves the right, exercisable at its sole discretion, to modify these Guidelines and/or the approved Amazon Mark and to take appropriate action against any use without permission or any use that does not conform to these Guidelines.

If you have questions about these Guidelines, please contact trademarks@amazon.com for assistance.

"Available at Amazon" Lockup Guidelines


Available at Amazon Lockup Download (US)

Logo assets for print and screen.

Available at Amazon Lockup (International Versions)

International versions of the lockup. Includes both motion and static files.

Available at Amazon Lockup (Animated) Download

Animated versions of the lockup.

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