2021 referral and FBA fee changes summary (Europe)

2020 has been one of the most successful years for sellers in Amazon’s store, even with the obstacles presented by the COVID-19 pandemic. From 15 April 2020 to 15 January 2021, independent third-party sellers – almost all small- and medium-sized businesses – increased their Amazon sales globally by more than 55% year on year. And we are working hard and investing heavily to help you continue this success.

In 2020, we increased square footage across our fulfilment and logistics network by 50%, opening dozens of new delivery stations and fulfilment centres around the world. We built more than 250 tools and services globally to help you manage and grow your business, and improved Seller University courses to guide you on how to use all of these new tools and services effectively. We also recognised the uncertainty that the COVID-19 pandemic has created for small businesses, and as announced on 22 December 2020, we made the decision to postpone our annual fee adjustments until June 2021 to provide stability and support through what we expected would continue to be a challenging period.

While many other companies passed along costs through surcharges and fee changes in 2020, we absorbed over $5 billion in COVID-related costs on your behalf, and are absorbing billions more globally in the first half of 2021. To further benefit our sellers, we also implemented reductions to certain fees and expanded promotions in 2021. In addition, we enhanced benefits for the FBA New Selection programme and launched the fulfilment of heavy and bulky selection on FBA.

Starting on 8 June 2021, some of our fees will be adjusted in our Amazon Europe stores. Most referral fees will not change, and we are only making moderate increases to fulfilment fees. Review the Seller Central links below to learn about the complete list of fee changes for 2021.

2021 Amazon referral fee changes

2021 FBA fulfilment fee changes, reductions and promotions

2021 FBA removal and disposal fee changes

2021 FBA prep fee and manual processing fee changes

2021 FBA lithium battery and dangerous goods fee changes

2021 FBA New Selection programme changes

2021 Multi-Channel Fulfilment fee changes