Sponsored Products is a great way to drive more traffic to your Amazon product listings.
You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid.
When an Amazon shopper searches for one of your keywords, your ad is eligible for display in multiple placements, including page 1 of search results. Your ads are eligible for display in a variety of ad placements on Amazon.co.uk.
When shoppers click on your ad, they are taken to the detail page where your offer is listed. Increased sales help boost your sales ranking and drive your business on Amazon.
Sponsored Products uses a cost-per-click, auction based pricing model. You set the maximum cost that you are willing to pay when a shopper clicks on an ad for your product. The more competitive your bid is, the more likely your ad will be displayed when an Amazon shopper searches for one of your keywords.