Sell on Amazon Sign in
This article applies to selling in: United Kingdom


Your keywords (word combinations and phrases) are used to match your ads with search terms that shoppers are using to find products.

You can also use negative keywords to prevent your ads from displaying when a customer's search terms match your negative keywords. Learn more about negative keywords

For Sponsored Products, Amazon matches your keywords to a customer's search terms to display ads for the products you advertise.

For Sponsored Brands, Amazon matches your keywords to a shopper’s search terms and displays the branded headline and advertised products in your campaign.

Sign in to use the tool and get personalised help (desktop browser required). Sign in

Was this article helpful?
Thank you for your feedback
How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
What was helpful?
Thank you again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling on Amazon

© 1999-2020,, Inc. or its affiliates