Subscribe & Save allows Amazon customers to sign up for regular deliveries of products they use frequently. Subscribers receive up to 15% off their Subscribe & Save orders, as well as free shipping. As an FBA seller, you can apply to include your eligible FBA offers in Amazon's Subscribe & Save programme.
When a customer chooses to subscribe to a product delivery, they choose the product, how many they want delivered and how often. They receive a 5% discount per subscription until they have five subscriptions delivered each month, after which they will receive a 15% discount on their entire order.
For more information about the customer programme, see Subscribe & Save.
The discount is applied to the selling price that you set for the products you offer as subscriptions and is deducted from your revenue. Amazon FBA then picks, packs and ships your Subscribe & Save order.
If you are eligible, you can enable your participation in Amazon's Subscribe & Save programme in your account settings. Eligibility criteria include, but are not limited to, your sales history and seller performance metrics. To participate, you must have an FBA account that:
If the option to enable your participation is not available in your account settings, you are not eligible for the programme. The option will be automatically enabled in your account settings after you meet the above eligibility criteria.
To enable your participation in the Subscribe & Save programme:
|Product category||Discount for customers receiving deliveries for 1-4 product subscriptions on the same delivery day in the same month*||Discount for customers receiving deliveries for 5 or more product subscriptions on the same delivery day in the same month*|
|Lawn & Garden||5%||15%|
|Musical Instruments & DJ||5%||15%|
* For customers to receive the discount they can subscribe to any offer available in the programme and are not just limited to your available inventory.
Case Example 1: If a customer subscribes to 3 of your products and 2 products from other sellers/Amazon they will reach the 15% discount providing they arrive on the same delivery day in the same month
Case example 2: If a customer subscribes to one of your offers selecting a quantity of 5 this only counts as 1 Subscription.
Only eligible products can be included in the Subscribe & Save programme. Products must be offered through FBA and you must maintain an in-stock percentage of at least 85%. To check on your in-stock percentage, see your Inventory In Stock dashboard. Additional eligibility criteria include, but are not limited to, your sales history and seller performance metrics.
For eligible offers, the Subscribe & Save discount is applied to your price for the product on the day the order is placed. The discount amount is up to 15%, depending on the total number of products the buyer has subscribed to and the product category of the offer. The discount applies to the selling price that you set for the products you offer as subscriptions and is deducted from your revenue. FBA picks, packs and ships your Subscribe & Save order.
Any coupons or promotions you offer also apply to your Subscribe & Save products. For example, if you run a promotion offering a 20% discount on a product that is also available through Subscribe & Save, that discount will be added to existing subscriptions and will result in a total discount greater than 20% for subscriptions.
In tandem with normal seller performance checks on your account, we monitor the following for SnS performance in order to protect the customer experience:
If your performance on FBA Subscribe & Save falls below expectations in relation to the points above, we will send performance notification emails (please ensure your notification preferences in Seller Central are updated). Failure to resolve these issues can lead to (1) suspension of new subscriptions (the SnS Buy Box will disappear automatically on the detail page), (2) Cancellations of existing subscriptions or (3) removal from the programme.
There are two types of Subscribe & Save orders: sign-up orders and replenishment orders.
You can view your Subscribe & Save orders in the Transaction View of the Payments report page.
Subscribe & Save is a long-term commitment to the customer, so consistency is key! Some best practices include: