Sell on Amazon Sign in
This article applies to selling in: United Kingdom

FBA Subscribe & Save

What is FBA Subscribe & Save?

Subscribe & Save allows Amazon customers to sign up for regular deliveries of products they use frequently. Subscribers receive up to 15% off their Subscribe & Save orders, as well as free shipping. As an FBA seller, you can apply to include your eligible FBA offers in Amazon's Subscribe & Save programme.

When a customer chooses to subscribe to a product delivery, they choose the product, how many they want delivered and how often. They receive a 5% discount per subscription until they have five subscriptions delivered each month, after which they will receive a 15% discount on their entire order.

For more information about the customer programme, see Subscribe & Save.

The discount is applied to the selling price that you set for the products you offer as subscriptions and is deducted from your revenue. Amazon FBA then picks, packs and ships your Subscribe & Save order.

Important: FBA sellers who want to participate in Subscribe & Save must meet certain eligibility requirements outlined later in this article. All participating sellers are subject to the FBA Subscribe & Save Seller Terms and Conditions. Amazon reserves the right to change the conditions of the Subscribe & Save programme at any time, including eligibility requirements and discounts.

What does the FBA Subscribe & Save detail page look like?

  • The Buy Box will default to Subscribe & Save and display to the customer how many more deliveries they need to meet a higher discount threshold.
  • If customers require your products straight away, they can select “One-time Purchase” in the Buy Box.
  • In order for your Subscribe & Save offer to appear on the detail page you need to be winning the Buy Box. For more information, see How the Buy Box works

Why should I use Subscribe & Save as a seller?

  1. Subscribe & Save's subscription model is particularly useful in marketing brands because it facilitates repeat purchases of the same product, which in turn may lead to increased loyalty.
  2. FBA Subscribe & Save sellers have access to a forecasting report that looks at 8-week unit demand from subscriptions. This can ultimately help your business improve inventory planning.
  3. Your products are automatically added to the Subscribe & Save Storefront so there is the possibility of increased visibility when customers browse specifically for Subscribe & Save enabled ASINs.

Eligibility requirements

If you are eligible, you can enable your participation in Amazon's Subscribe & Save programme in your account settings. Eligibility criteria include, but are not limited to, your sales history and seller performance metrics. To participate, you must have an FBA account that:

  • Is in good standing
  • Has a feedback rating of 4.7 or higher
  • Has been active for 3 months or longer

If the option to enable your participation is not available in your account settings, you are not eligible for the programme. The option will be automatically enabled in your account settings after you meet the above eligibility criteria.

To enable your participation in the Subscribe & Save programme:

  1. In your seller account, in your Fulfilment by Amazon settings, locate Subscription Settings and then click Edit.
  2. Click Enable, and then click Update.

Eligible product categories for FBA Subscribe & Save

Product category Discount for customers receiving deliveries for 1-4 product subscriptions on the same delivery day in the same month* Discount for customers receiving deliveries for 5 or more product subscriptions on the same delivery day in the same month*
Beauty 5% 15%
Grocery 5% 15%
Baby Products 5% 15%
Pet Supplies 5% 15%
Consumer Electronics 5% 15%
Home Improvement 5% 15%
Kitchen 5% 15%
Lawn & Garden 5% 15%
PC 5% 15%
Sports 5% 15%
Home 5% 15%
Office Products 5% 15%
Automotive 5% 15%
Musical Instruments & DJ 5% 15%
BISS 5% 15%
Camera 5% 15%

* For customers to receive the discount they can subscribe to any offer available in the programme and are not just limited to your available inventory.

Case Example 1: If a customer subscribes to 3 of your products and 2 products from other sellers/Amazon they will reach the 15% discount providing they arrive on the same delivery day in the same month

Case example 2: If a customer subscribes to one of your offers selecting a quantity of 5 this only counts as 1 Subscription.

Subscribe & Save programme requirements

Only eligible products can be included in the Subscribe & Save programme. Products must be offered through FBA and you must maintain an in-stock percentage of at least 85%. To check on your in-stock percentage, see your Inventory In Stock dashboard. Additional eligibility criteria include, but are not limited to, your sales history and seller performance metrics.

For eligible offers, the Subscribe & Save discount is applied to your price for the product on the day the order is placed. The discount amount is up to 15%, depending on the total number of products the buyer has subscribed to and the product category of the offer. The discount applies to the selling price that you set for the products you offer as subscriptions and is deducted from your revenue. FBA picks, packs and ships your Subscribe & Save order.

Important: Amazon Family customers receive a flat 20% discount on nappies regardless of the number of subscriptions.

Coupons and promotions

Any coupons or promotions you offer also apply to your Subscribe & Save products. For example, if you run a promotion offering a 20% discount on a product that is also available through Subscribe & Save, that discount will be added to existing subscriptions and will result in a total discount greater than 20% for subscriptions.

Seller performance metrics

In tandem with normal seller performance checks on your account, we monitor the following for SnS performance in order to protect the customer experience:

  1. Cancellations on replenishment orders due to out-of-stock products
  2. Price increase on replenishment orders
  3. Good standing as a seller

If your performance on FBA Subscribe & Save falls below expectations in relation to the points above, we will send performance notification emails (please ensure your notification preferences in Seller Central are updated). Failure to resolve these issues can lead to (1) suspension of new subscriptions (the SnS Buy Box will disappear automatically on the detail page), (2) Cancellations of existing subscriptions or (3) removal from the programme.

Subscribe & Save orders

There are two types of Subscribe & Save orders: sign-up orders and replenishment orders.

  • Sign-up orders are the customer's initial order subscribing to a product in the Subscribe & Save programme. In order for your Subscribe & Save offer to appear for a product, your offer must be the Buy Box offer. For more information, see How the Buy Box Works.
  • Replenishment orders automatically created according to the frequency set by the customer. Subscribe & Save customers can set deliveries at monthly intervals, from one to six months.

You can view your Subscribe & Save orders in the Transaction View of the Payments report page.

Best Practices

Subscribe & Save is a long-term commitment to the customer, so consistency is key! Some best practices include:

  • Choose the right products. Identify products that are ideal for subscription and regular replenishing. If you are thinking about discontinuing a product range or foresee long-term stock-outs on a particular, line they will not be good candidates.
  • Manage your inventory carefully. Make sure your Subscribe & Save products are regularly in stock to meet the order demand on a steady basis. Avoid cancellations of replenishment orders due to inventory being out-of-stock.
  • Submit 1 SKU number: Do not submit multiple SKUs for the same ASIN. You should only submit 1 FBA SKU number that you will replenish against consistently.
  • Notify Amazon if you plan to create a new SKU on an existing ASIN enrolled in the SnS programme: Please be sure to enable the new listing as an FBA SnS Offer and then notify Seller Support so we can transfer your subscriptions.
  • Use Subscribe & Save reports on a weekly basis to help you maintain strong performance levels:
    • Subscribe & Save performance report: You can use the performance report to review and monitor sales, discounts, out-of-stock order cancellation rates and price increase information on past sales.
    • Subscribe & Save forecasting report: The forecasting looks at historical data to project future performance so you can better plan your inventory to meet order demand. The forecasting report provides an estimate of active subscriptions, forecasted Subscribe & Save discounts and subscription sales forecasts.

Additional resources

To review your subscription details, see Subscribe & Save performance report and the Subscribe & Save forecasting report.

Enabling FBA Subscribe & Save SKUs:

Sign in to use the tool and get personalised help (desktop browser required). Sign in

Was this article helpful?
Thank you for your feedback
What can we improve? (Optional)
What was helpful?
Thank you again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling on Amazon