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This article applies to selling in: United Kingdom

Unblock listings that have pricing errors

Amazon detects potential pricing errors based on several factors, including legal/compliance, our Marketplace Fair Pricing Policy and the Featured Offer (Buy Box) price. When Amazon detects potential pricing errors in your listings, we will notify you and, in more serious cases, might deactivate the affected listings to avoid a potentially negative customer experience. You can help avoid pricing errors by setting your offer price in accordance to Amazon’s Marketplace Fair Price Policies.

You can identify deactivated listings using the following views:

  • Select Pricing health from the Pricing drop-down menu
  • Click Inactive offers tab

To reactivate listings that have been deactivated because of potential pricing errors, consider updating your offer price.

Note: If your new offer price is the same as before or marginally different from the previous price, your offer might become inactive again due to a recurring pricing error.

You can also choose to enrol your products in an Automate Pricing rule that automatically matches the Competitive Price outside Amazon, increasing your likelihood of being the Featured (Buy Box) Offer.

If you have more than one listing that needs to be fixed, please upload an Inventory loader or Price and Quantity feed.

Amazon Business Sellers: Price Alerts can be caused by potential errors in your business prices or quantity discounts. See Business Prices and quantity discounts for more information.

Troubleshoot pricing and other listing errors

If you are having difficulty with identifying the cause of your pricing and listing error, use the following tool:

Sign in to use the tool and get personalised help (desktop browser required). Sign in


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