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This article applies to selling in: United Kingdom

Tobacco, E-Cigarettes and Related Products

The content below is for guidance only and you should not take it as a substitute for legal advice. We encourage you to consult your legal counsel for any concerns about the laws and regulations concerning your product. This material only reflects the position at the date of writing and requirements across the EU and in the UK may change – particularly in light of the developing position with Brexit. You should refer to current UK Brexit guidance about your products (see below) to learn more about changes that may affect you following the end of the transition period.

Amazon reserves the right to remove any listing it considers to be inappropriate for sale for any reason.

Examples of Permitted Listings
Reminder: all listings and products must comply with all laws and regulations.

  • Certain collectibles and tobacco-related products which do not contain tobacco or nicotine and do not advertise any tobacco related product, such us:
    • Ashtrays
    • Cigar cutters
    • Humidors
  • Nicotine Free Electronic cigarettes or other devices which could contain nicotine, including shisha or hookah inhaling devices—the listings should state explicitly 'Nicotine Free’ or ‘No Nicotine’—provided they are sold only to people aged 18 years or over and you have sufficient procedures in place to verify that the customer is aged 18 years or over. Listings must adhere to our policies: Listing Guidelines for E-cigarettes and Related Products.
  • Rolling paper
  • Cigarette rolling machines
  • Notified herbal cigarettes and herbal smoking mix which do not contain tobacco or nicotine

Examples of Prohibited Listings

  • Tobacco, or any product that contains tobacco, such as:
    • Blunt wraps
    • Cigarettes
    • Cigars
    • Dipping tobacco, chewing tobacco and other smokeless tobacco products.
  • Electronic cigarettes or similar devices (including e-shisha and e-hookah cigarettes) and their refill containers, liquids, cartridges, pods or sticks, are prohibited if they contain nicotine.
  • Shisha or hookah products if they contain nicotine.
  • Electronic cigarette tanks with a capacity exceeding 2ml.
  • Electronic cigarettes and e-liquids that have not been notified. After December 31, 2020, notification must be made via the EU-CEG for products in Northern Ireland, or via the GB Domestic Tobacco Products Notification System for products in England, Scotland and Wales.
  • Herbal products for smoking that have not been notified. After December 31, 2020, notification must be made via the EU-CEG for products sold in Northern Ireland, or via the GB Domestic Tobacco Products Notification System for products sold in England, Scotland and Wales.
  • Smoking apparatus, including pipes, intended for use with illegal drugs.
  • Novelty lighters
  • Other nicotine-based products, unless approved by the Medicines and Healthcare Products Regulatory Agency (MHRA) as aids to smoking cessation
  • Electronic cigarettes or similar devices (including e-shisha and e-hookah cigarettes) and their refill containers, liquids, cartridges, pods or sticks are prohibited if the product, branding or other listing information:
    • depicts cartoon characters
    • depicts real or fictitious characters that are likely to appeal to people under the age of 18
    • looks like, or could be confused for, a food item
    • depicts people who are, or seem to be, under 25 using the product
    • contains any other content likely to appeal to people under the age of 18
    • makes reference to any illegal drug or other product prohibited from sale, including any cannabinoids
  • The following e-liquid flavours are prohibited:
    • Candy, sweets, desserts and other confectionery
    • Carbonated beverages
    • Slush or slushies
    • Milk, milkshakes or smoothies
    • Pancakes or waffles
    • Rainbow
    • Bubble-gum
    • Popcorn
    • Hemp and cannabidiol (CBD)

    Please note: Sellers who list prohibited items can have their selling permissions removed, either temporarily or permanently.

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    Additional Useful Information

    UK Government Brexit guidance is available here:

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