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This article applies to selling in: United Kingdom

Important first steps to start selling

Your Selling on Amazon account setup begins here. Assisted by a series of instructional courses, you will gain an insight into Selling on Amazon, our tools and policies for sellers, and the products and services that can help you to grow your business swiftly.

For a comprehensive list of the courses, visit Seller University. These courses cover the topics listed below (note that some courses might not be available for your marketplace just yet or they might be available in another language).

Quick start:

A quick tour of Seller Central. You will also learn how to set up your account information, add payment information, set your holiday status, set delivery rates and manage your orders.

Selling plans, fees and getting paid:

Explore selling plans and fees, how to track statements and payment information, and how Amazon disburses funds to your seller account.

Adding products:

Learn how to list products using the Add a Product tool, manage inventory, and create detail pages and product variations.

Building your brand:

Find out about the Amazon Brand Registry and Enhanced Brand Content, and how to create detail pages that help improve your brand discoverability, recognition and sales.

Sponsored Products:

Understand how to advertise your listings with Amazon Sponsored Products and how to create Sponsored Product campaigns.

Detail pages and the Buy Box:

Learn how to make a high-quality product detail page that can help boost your views and sales. You will also learn about the Amazon Buy Box, how you can become eligible to win it, and how to compete to win it.

Listing restrictions:

Find out which categories require approval to sell on Amazon and how you can apply as a seller. You will also get some answers to common questions about listing restrictions and restricted products.

Shipping options:

An overview of the Seller Fulfilled Prime programme. You will also get a detailed description of Seller Fulfilled Prime trial and how you can get started.

Fulfilment by Amazon:

Get a basic understanding of Fulfilment by Amazon (FBA) and how to convert products you're currently fulfilling to FBA. Also learn about FBA Small and Light, how it works, and how you can get started today.

Setting up promotions:

Learn how to set up Lightning Deals and how to manage them.

Seller performance:

Find out how to ensure that you are correctly listing your products to assure the best experience for customers.

Selling Coach:

Learn about Selling Coach and how to refine your personalised Selling Coach recommendations to fit your particular business needs.

European Unified Account:

Understand how to create and manage product offers, customise your listings and manage pricing and inventory across all the Amazon European marketplaces from a single interface.

Amazon Global Selling:

Get an idea of what it takes to sell internationally on Amazon. You will also learn about the importance of translation and localisation in international marketplaces.

Automate Pricing:

An overview of Automate Pricing by Amazon. Find out how it works, how to create or edit a pricing rule and how to reprice your SKUs according to that rule.

Amazon Business Seller Programme:

Learn about available features in the Amazon Business Seller Programme and how to get started. You'll also get an understanding of the Selling on Amazon Business Fee Schedule and of the lower fees that are available on some business transactions.

Amazon MWS:

Understand the basic functions of Amazon Marketplace Web Service (Amazon MWS) and how to use the Amazon Merchant Transport Utility (AMTU).

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